Magnite’s ClearLine Equips Cross Screen Media with the Tools to Maximize Voter Reach

Rhea-AI Summary

Magnite (NASDAQ: MGNI) announced an expanded partnership with Cross Screen Media following successful results during the 2024 election cycle. The partnership centers on ClearLine, Magnite's self-service buying solution that helps bypass middlemen and improve media spend efficiency.

In a 2024 statewide race test case, ClearLine demonstrated significant performance, achieving 4% incremental reach beyond other digital and TV components, and 8% incremental reach beyond DSPs alone during a two-week period in October. The solution addresses a critical market need, considering that 40% of swing voters nationwide are unreachable through linear TV.

ClearLine streamlines the buying process by providing direct access to premium inventory and enables quick adjustments to budgets, creatives, and targeting, which is important for fast-paced political advertising campaigns.

Positive

• Demonstrated 4% incremental reach beyond digital/TV components and 8% beyond DSPs
• Expanded partnership with Cross Screen Media following successful election cycle
• Direct access to premium inventory reduces intermediary costs
• Addresses untapped market of 40% swing voters unreachable via linear TV

Negative

• None.

Magnite’s self-service buying solution enabled Cross Screen Media to drive incremental reach during the 2024 election

WASHINGTON, March 19, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced an expanded partnership with Cross Screen Media following a successful 2024 election cycle. The adoption of ClearLine, Magnite’s self-service buying solution, helped Cross Screen Media bypass middlemen, put more spend toward working media, and drive incremental voter reach.

In a 2024 statewide race, ClearLine was used in parallel with two DSPs and a linear TV schedule. Cross Screen Media’s measurement solution found that over a two-week period in October, ClearLine drove 4% incremental reach beyond the other digital and TV components, and 8% incremental reach beyond the DSPs alone.

“It’s the job of every political advertiser to identify the voters that will swing an election and ensure your message is reaching them,” said Chauncey Southworth, CEO of Cross Screen Media. “Adding ClearLine removes intermediaries, creates a more direct line between campaign ad dollars and voters, and in combination with our cross-screen measurement solution, drives incremental reach that can be the difference in an election.”

Founded in 2017, Cross Screen Media offers advertising technology built for politics, empowering agencies and their campaigns to win elections through data-driven media planning, activation, and measurement. With 40% of swing voters nationwide unreachable via linear TV, and elections often decided by fractions of a percent, direct avenues to CTV inventory are crucial to ensuring advertisers can maximize reach amongst likely voters. The fast-paced nature of politics means buyers need a responsive platform that makes it easy to adjust budgets, creatives, and targeting in an instant. Magnite’s ClearLine delivers on this by streamlining the buying process, establishing a more direct and efficient route to premium inventory, and significantly increasing spend allocated toward working media.

“The savviest political advertisers are always seeking innovative, highly efficient, and measurable ways to connect with voters,” said Erik Brydges, Head of Political Demand at Magnite. “ClearLine helps Cross Screen Media and their agency customers accomplish this goal, and represents the future of how we believe CTV will be transacted. As CTV's share of spend continues to grow, executing budgets directly within the supply side tech ecosystem provides immediate advantages to political campaigns.”

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About Cross Screen Media
Cross Screen Media is a leading CTV activation managed service for political and public affairs agencies, built on a proprietary technology platform that enables advertisers to plan and measure local advertising across Connected TV and audience-driven Linear TV. We seamlessly fit into existing workflows to help agencies scale, differentiate and deliver high-impact campaigns for their clients.

Media Contact:
Megan Hughes
mhughes@magnite.com

FAQ

What results did Magnite's ClearLine achieve in the 2024 statewide race?

ClearLine achieved 4% incremental reach beyond digital and TV components, and 8% incremental reach beyond DSPs alone during a two-week period in October 2024.

How does Magnite (MGNI) ClearLine benefit political advertisers?

ClearLine removes intermediaries, creates direct access to CTV inventory, enables quick budget and creative adjustments, and increases working media spend efficiency.

What percentage of swing voters can't be reached through traditional TV according to MGNI?

40% of swing voters nationwide are unreachable through linear TV.

How does Cross Screen Media use Magnite's ClearLine for political advertising?

Cross Screen Media uses ClearLine for data-driven media planning, activation, and measurement, helping political campaigns maximize voter reach through direct CTV inventory access.