El Mayor Tequila debuts Café Reposado
El Mayor Tequila (NYSE:MGPI) has launched its new Café Reposado Tequila, expanding its award-winning portfolio. The innovative premium tequila is created by resting El Mayor Blanco Tequila in bourbon barrels previously used for coffee beans, resulting in a natural coffee-influenced flavor profile.
The new product will be available nationwide starting September 2025 at a suggested retail price of $33.99 per 750mL bottle. Made with 100% estate-grown Blue Weber agave from Jalisco, Mexico, the tequila features notes of vanilla, coffee bean, and cooked agave. The launch aligns with the growing trend of tequila-based coffee cocktails and follows El Mayor's recent industry recognitions, including a platinum medal at the 2025 SIP Awards.
El Mayor Tequila (NYSE:MGPI) ha lanciato il suo nuovo Café Reposado Tequila, ampliando il portfolio premiato. Il tequila premium innovativo è creato facendo riposare El Mayor Blanco Tequila in botti di bourbon precedentemente utilizzate per i chicchi di caffè, ottenendo un profilo di gusto naturalmente influenzato dal caffè.
Il nuovo prodotto sarà disponibile in tutto il paese a partire da settembre 2025 a un prezzo al dettaglio consigliato di 33,99 USD per una bottiglia da 750 ml. Prodotto con agave Blue Weber 100% coltivato in loco da Jalisco, Messico, il tequila presenta note di vaniglia, chicco di caffè e agave cotto. Il lancio è in linea con la crescente tendenza dei cocktail al caffè a base di tequila e segue i recenti riconoscimenti di El Mayor nel settore, tra cui una medaglia di platino ai SIP Awards 2025.
El Mayor Tequila (NYSE:MGPI) ha lanzado su nuevo Café Reposado Tequila, ampliando su portfolio premiado. El innovador tequila premium se elabora dejando reposar El Mayor Blanco Tequila en barricas de bourbon previamente utilizadas para granos de café, lo que resulta en un perfil de sabor influido naturalmente por el café.
El nuevo producto estará disponible en todo el país a partir de septiembre de 2025 con un precio sugerido de venta al público de 33,99 USD por botella de 750 ml. Hecho con agave azul Weber 100% cultivado en estate en Jalisco, México, el tequila presenta notas de vainilla, grano de café y agave cocido. El lanzamiento se alinea con la creciente tendencia de cócteles de tequila con café y sigue a los reconocimientos recientes de El Mayor, incluida una medalla de platino en los SIP Awards 2025.
El Mayor Tequila (NYSE:MGPI)가 새로운 Café Reposado Tequila를 출시하며 수상 경력이 있는 포트폴리오를 확장했습니다. 이 혁신적인 프리미엄 테킬라는 El Mayor Blanco Tequila를 커피 원두에 사용되었던 버본 배럴에서 숙성시켜 자연스러운 커피 풍미를 더했습니다.
새로운 제품은 2025년 9월부터 전국적으로 판매될 예정이며 소매 권장 가격은 750mL 병당 33.99달러입니다. 멕시코 하리스코(Halisco) 주에서 재배된 100% 에스테이트(estate) 재배 블루 와버 애가브로 만들어진 이 테킬라는 바닐라, 커피 콩, 구운 애가브의 노트를 특징으로 합니다. 이번 출시는 테킬라를 기반으로 한 커피 칵테일 트렌드와 일치하며, El Mayor의 최근 업계 인정 중 하나인 SIP Awards 2025의 플래티넘 메달을 포함합니다.
El Mayor Tequila (NYSE:MGPI) a lancé son nouveau Café Reposado Tequila, élargissant son portefeuille primé. Ce tequila premium innovant est créé en reposant El Mayor Blanco Tequila dans des fûts de bourbon préalablement utilisés pour les grains de café, ce qui donne un profil de saveur naturellement influencé par le café.
Le nouveau produit sera disponible dans tout le pays à partir de septembre 2025 au prix de vente conseillé de 33,99 USD pour une bouteille de 750 ml. Fabriqué avec de l’agave bleu Weber 100% cultivé sur les domaines à Jalisco, au Mexique, le tequila présente des notes de vanille, de grain de café et d’agave cuit. Le lancement s’inscrit dans la tendance croissante des cocktails au café à base de tequila et fait suite aux récentes reconnaissances de El Mayor, y compris une médaille platine aux SIP Awards 2025.
El Mayor Tequila (NYSE:MGPI) hat sein neues Café Reposado Tequila vorgestellt und sein preisgekröntes Portfolio erweitert. Der innovative Premium-Tequila wird hergestellt, indem El Mayor Blanco Tequila in Bourbonfässern ruhen gelassen wird, die zuvor für Kaffeebohnen verwendet wurden, was zu einem natürlich kaffeebasierten Geschmacksprofil führt.
Das neue Produkt ist ab September 2025 landesweit erhältlich und hat einen empfohlenen Verkaufspreis von 33,99 USD pro Flasche à 750 ml. Hergestellt aus 100% estate-grown Blue Weber Agave aus Jalisco, Mexiko, weist der Tequila Noten von Vanille, Kaffeebohne und gegarten Agave auf. Der Launch passt zur wachsenden Trend der tequila-basierten Kaffeecocktails und folgt El Mayors jüngsten Branchenanerkennungen, darunter eine Platinmedaille bei den SIP Awards 2025.
El Mayor Tequila (NYSE:MGPI) أطلق Café Reposado Tequila الجديد، موسعاً محفظته الحائزة على جوائز. يتم تصنيع التكيلا المميزة الجديد عبر ترك El Mayor Blanco Tequila ليُعاد into براميل بوربون كانت قد استخدمت سابقاً لحبوب القهوة، ما يمنحه نكهة قهوة طبيعية.
سيكون المنتج الجديد متاحاً على مستوى البلاد اعتباراً من سبتمبر 2025 بسعر تجزئة مقترح قدره 33.99 دولاراً أمريكياً لكل قارورة سعة 750 مل. مُصنّع من أغاف بلو ويبر 100% المزروع في مزرعة في خاليسكو، المكسيك، ويتميّز بنُكهات الفانيلا وبذور القهوة وال agave المطبوخ. الإطلاق يتماشى مع اتجاه متزايد في كوكتيلات القهوة القائمة على التكيلا، ويتبع الاعترافات الأخيرة لـ El Mayor في الصناعة، بما فيها ميدالية بلاتينية في SIP Awards 2025.
El Mayor Tequila (NYSE:MGPI) 已推出其新款 Café Reposado Tequila，扩大了其屡获殊荣的产品线。这款创新的高级龙舌兰采用 El Mayor Blanco Tequila 在此前用于咖啡豆的波本桶中陈放而成，带来天然的咖啡风味轮廓。
新产品将于2025年9月起在全国上市，建议零售价格为每750毫升瓶装 33.99美元。该龙舌兰由墨西哥哈利斯科的100% 自家种植的 Blue Weber 龙舌兰制成，具有香草、咖啡豆和熟成龙舌兰的风味。此次上市符合以龙舌兰为基础的咖啡鸡尾酒日益增长的趋势，并且继 El Mayor 最近在行业内的认可之后，包括 2025 SIP Awards 的铂金奖。
- Strategic timing of launch during Espresso Martini season capitalizing on coffee cocktail trends
- Competitive price point at $33.99 for a premium flavored tequila
- Recent prestigious awards including platinum medal at 2025 SIP Awards and recognition as top 10 tequila globally
- None.
Insights
El Mayor's new coffee-infused tequila expands MGPI's premium portfolio with a well-timed seasonal offering targeting growing coffee-cocktail demand.
The introduction of El Mayor Café Reposado represents a strategic product extension for MGP Ingredients' spirits portfolio. This $33.99 premium offering leverages several concurrent market trends: the continued premiumization of tequila, the surging popularity of coffee-infused spirits, and the seasonal opportunity presented by fall coffee drink enthusiasm.
The production method—using bourbon barrels previously holding coffee beans—is particularly noteworthy as it creates differentiation in the increasingly crowded tequila market while capitalizing on MGPI's existing bourbon barrel expertise and supply chain advantages. This approach also allows for a naturally derived coffee flavor profile without artificial additives, aligning with consumer preferences for authentic production methods.
Timing this release to coincide with "Espresso Martini season" shows market awareness, as coffee cocktails have seen double-digit growth over the past two years. The explicit mention of the product's application in trendy drinks like the Espresso Martini positions it well with both on-premise accounts and at-home mixologists.
The $33.99 price point is strategically positioned in the premium-but-accessible segment, allowing for mainstream distribution while maintaining healthy margins. The product's heritage within an award-winning portfolio (including platinum medals at the 2025 SIP Awards and recognition among the world's top 10 tequilas) provides retail buyers with confidence in its quality positioning and potential consumer acceptance.
This launch demonstrates MGPI's continued focus on innovation and premiumization within their spirits portfolio, potentially strengthening their position in the high-margin, rapidly growing premium tequila category.
The new "coffee-kissed" premium tequila will be available nationwide starting in September
"Our Café Reposado is a silky-smooth tequila that delivers lovely natural notes of vanilla with a subtle coffee finish in every sip," said Graciela Gonzalez, master distiller at Destiladora Gonzalez Lux. "With our proprietary barrel seasoning process, our Café Reposado brings forward the natural flavor of the agave with a subtle hint of coffee on the finish. I enjoy sipping Café Reposado neat, over ice, or in a coffee-inspired cocktail, like the Espresso Martini."
As with every bottle of El Mayor, Café Reposado Tequila is made with
"We're thrilled to introduce El Mayor Tequila Café Reposado in the heart of Espresso Martini season," said Kayleigh Longo, brand manager for El Mayor. "Tequila-based coffee cocktails are on the rise, and our Café Reposado makes it simple for consumers to reimagine their customized coffee drinks into delicious adult concoctions – like a Café Reposado Pumpkin Spice Latte (CR-PSL) – or come up with something entirely new. Consumers will be delighted by the smooth versatility and simplicity of this latest release."
El Mayor Café Reposado Tequila is packaged in an embossed opaque brown glass bottle with a rich-brown colored label and premium cork closure.
El Mayor Café Reposado Tequila marks the latest addition to the award-winning El Mayor Tequila family. El Mayor expressions have earned prestigious industry acclaim including a platinum medal and Consumer's Choice Award at the 2025 SIP Awards, a gold medal at the 2025 ASCOT Awards and recognition as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition for El Mayor Reposado.
For recipes and more information about El Mayor and Café Reposado, or to find a retailer, visit elmayor.com or follow the brand @elmayortequila on Facebook and Instagram.
El Mayor Café recipe idea:
Night Shift
1.5 oz of El Mayor Cafe Repo
1.0 oz of Licor 43
1.0 oz of Espresso
In a tin filled with ice, shake all ingredients vigorously before straining into a martini glass. Top with three espresso beans.
About El Mayor Tequila
Distilled and produced at Destiladora Gonzalez Lux in
About Luxco
Founded in
CONTACT:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net
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SOURCE El Mayor Tequila
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