El Mayor Tequila debuts Café Reposado

Rhea-AI Summary

El Mayor Tequila (NYSE:MGPI) has launched its new Café Reposado Tequila, expanding its award-winning portfolio. The innovative premium tequila is created by resting El Mayor Blanco Tequila in bourbon barrels previously used for coffee beans, resulting in a natural coffee-influenced flavor profile.

The new product will be available nationwide starting September 2025 at a suggested retail price of $33.99 per 750mL bottle. Made with 100% estate-grown Blue Weber agave from Jalisco, Mexico, the tequila features notes of vanilla, coffee bean, and cooked agave. The launch aligns with the growing trend of tequila-based coffee cocktails and follows El Mayor's recent industry recognitions, including a platinum medal at the 2025 SIP Awards.

Positive

• Strategic timing of launch during Espresso Martini season capitalizing on coffee cocktail trends
• Competitive price point at $33.99 for a premium flavored tequila
• Recent prestigious awards including platinum medal at 2025 SIP Awards and recognition as top 10 tequila globally

Negative

• None.

News Market Reaction – MGPI

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-2.66% News Effect

On the day this news was published, MGPI declined 2.66%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

The new "coffee-kissed" premium tequila will be available nationwide starting in September

ST. LOUIS, Sept. 23, 2025 /PRNewswire/ -- Fall coffee menus have finally met their match. El Mayor Tequila is expanding their award-winning tequila portfolio with their latest innovative offering: El Mayor Café Reposado Tequila. Premium El Mayor Blanco Tequila is rested for three months in bourbon barrels which previously held coffee beans – lending a smooth and natural "coffee-kissed" flavor that results in El Mayor Café Reposado. Distilled and produced at Destiladora Gonzalez Lux, Café Reposado will be available in September at a minimum suggested retail price of $33.99 per 750mL bottle.

"Our Café Reposado is a silky-smooth tequila that delivers lovely natural notes of vanilla with a subtle coffee finish in every sip," said Graciela Gonzalez, master distiller at Destiladora Gonzalez Lux. "With our proprietary barrel seasoning process, our Café Reposado brings forward the natural flavor of the agave with a subtle hint of coffee on the finish. I enjoy sipping Café Reposado neat, over ice, or in a coffee-inspired cocktail, like the Espresso Martini." 

As with every bottle of El Mayor, Café Reposado Tequila is made with 100% estate-grown, Blue Weber agave from the valley area and highlands of Jalisco, Mexico. The finished product is a      fair golden color. The nose offers hints of earthy floral, vanilla and coffee bean, and the finish boasts notes of vanilla, coffee and cooked agave.  

"We're thrilled to introduce El Mayor Tequila Café Reposado in the heart of Espresso Martini season," said Kayleigh Longo, brand manager for El Mayor. "Tequila-based coffee cocktails are on the rise, and our Café Reposado makes it simple for consumers to reimagine their customized coffee drinks into delicious adult concoctions – like a Café Reposado Pumpkin Spice Latte (CR-PSL) – or come up with something entirely new. Consumers will be delighted by the smooth versatility and simplicity of this latest release."   

El Mayor Café Reposado Tequila is packaged in an embossed opaque brown glass bottle with a rich-brown colored label and premium cork closure.

El Mayor Café Reposado Tequila marks the latest addition to the award-winning El Mayor Tequila family. El Mayor expressions have earned prestigious industry acclaim including a platinum medal and Consumer's Choice Award at the 2025 SIP Awards, a gold medal at the 2025 ASCOT Awards and recognition as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition for El Mayor Reposado.

For recipes and more information about El Mayor and Café Reposado, or to find a retailer, visit elmayor.com or follow the brand @elmayortequila on Facebook and Instagram.

El Mayor Café recipe idea:

Night Shift 
1.5 oz of El Mayor Cafe Repo
1.0 oz of Licor 43
1.0 oz of Espresso
In a tin filled with ice, shake all ingredients vigorously before straining into a martini glass. Top with three espresso beans.

About El Mayor Tequila
Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, award-winning premium El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. Led by fourth-generation Master Distiller Graciela Gonzalez, the El Mayor Tequila portfolio is crafted with the tradition, methodology and passion of the Gonzalez family's more than 150-year heritage and includes Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo, Cristalino and Café. Our expressions have earned prestigious industry acclaim including a platinum medal and Consumer's Choice Award at the 2025 SIP Awards, a gold medal at the 2025 ASCOT Awards and recognition as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition for El Mayor Reposado. To learn more, visit ElMayor.com and follow on Facebook and Instagram. 

About Luxco
Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including Cortada, El Mayor, Escasa and Exotico. For more information, visit Luxco.com.

CONTACT:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net 

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SOURCE El Mayor Tequila

FAQ

What is the price of El Mayor Café Reposado Tequila (MGPI)?

El Mayor Café Reposado Tequila will be available at a suggested retail price of $33.99 per 750mL bottle starting September 2025.

How is El Mayor Café Reposado Tequila made?

It is made by resting El Mayor Blanco Tequila for three months in bourbon barrels that previously held coffee beans, using 100% estate-grown Blue Weber agave from Jalisco, Mexico.

What are the tasting notes of El Mayor Café Reposado?

The tequila features hints of earthy floral, vanilla and coffee bean on the nose, with a finish of vanilla, coffee and cooked agave notes.

What recent awards has El Mayor Tequila (MGPI) won?

El Mayor has won a platinum medal and Consumer's Choice Award at 2025 SIP Awards, a gold medal at 2025 ASCOT Awards, and was recognized among the top 10 tequilas worldwide at the 2025 International Wines and Spirits Competition.

When will El Mayor Café Reposado be available in stores?

El Mayor Café Reposado Tequila will be available nationwide starting in September 2025.