El Mayor Tequila introduces additional bottle sizes

Rhea-AI Summary

El Mayor Tequila announces expansion of its product line with new 375mL and 1.75L sizes for its Blanco and Reposado expressions. The 1.75L bottles will be available at $44.99 MSRP, while the 375mL bottles will launch later this year at $14.99 MSRP. Both sizes will feature El Mayor's updated brand packaging with a slim bottle design and larger label. The tequila, produced at Destiladora Gonzalez Lux in Arandas, Mexico, is made from 100% estate-grown Blue Weber Agave. El Mayor's products have received notable recognition, with Blanco earning Gold medals at the 2024 ASCOT and SIP Awards, while Reposado secured a Double Gold at the 2024 San Francisco World Spirits Competition and was named among the top 10 tequilas globally at the 2025 IWSC.

Positive

• Introduction of new bottle sizes (375mL and 1.75L) expands market reach and consumer options
• Recent prestigious awards recognition including Double Gold medal and top 10 global ranking
• Competitive pricing strategy with 1.75L at $44.99 and 375mL at $14.99 MSRP

Negative

• None.

The award-winning tequila will now offer 375mL and 1.75L sizes of its core expressions

ST. LOUIS, May 5, 2025 /PRNewswire/ -- El Mayor Tequila – the award-winning premium tequila from the Gonzalez family – is offering new 375mL and 1.75L sizes of its Blanco and Reposado expressions to better meet consumers' usage needs and preferences. Beginning this month, the 1.75L size of El Mayor Blanco and El Mayor Reposado will be available at a minimum suggested retail price of $44.99. The 375mL bottles are expected to be available later this year at a minimum suggested retail price of $14.99. The new SKUs will reflect El Mayor's updated brand packaging which incorporates a new slim bottle and increased label size.

Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. El Mayor Tequila Blanco is an unaged clear tequila that offers a crisp, light body, with a hint of floral and pepper. El Mayor Tequila Reposado is a bright, golden tequila that was rested in white oak barrels for a minimum of nine months and delivers hints of fruit flavors with vanilla and spice.

"We know our consumers are using El Mayor in a variety of ways for numerous occasions, so extending our size offerings helps to better meet their needs and gives them another way to enjoy our authentic, award-winning tequila," said El Mayor Brand Manager Kayleigh Longo.

El Mayor Tequila Blanco earned Gold medals at the 2024 ASCOT and SIP Awards, and El Mayor Tequila Reposado was awarded a Double Gold medal at the 2024 San Francisco World Spirits Competition and a Gold medal at the 2024 SIP Awards. In addition, El Mayor Tequila Reposado was recently recognized as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition (IWSC).

For recipes and more information about El Mayor Tequila, or to find a retailer, visit elmayor.com or follow the brands @elmayortequila on Facebook and Instagram.

About El Mayor Tequila
Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, award-winning premium El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. Led by fourth-generation Master Distiller Graciela Gonzalez, the El Mayor Tequila portfolio is crafted with the tradition, methodology and passion of the Gonzalez family's more than 150-year heritage and includes Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo and Cristalino. Our expressions have earned prestigious industry acclaim including gold at the 2024 SIP Awards, double gold at the 2024 San Francisco World Spirits Competition and recognition as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition for El Mayor Reposado. To learn more, visit ElMayor.com and follow on Facebook and Instagram. 

About Luxco
Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including El Mayor and Exotico. For more information, visit Luxco.com.

CONTACT:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net 

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SOURCE El Mayor Tequila

FAQ

What new sizes is MGPI introducing for El Mayor Tequila in 2025?

El Mayor Tequila is introducing 375mL and 1.75L sizes for its Blanco and Reposado expressions. The 1.75L will be available at $44.99 MSRP, while the 375mL will launch later in the year at $14.99 MSRP.

What recent awards has El Mayor Tequila (MGPI) won in 2024-2025?

El Mayor Blanco won Gold medals at 2024 ASCOT and SIP Awards. El Mayor Reposado received a Double Gold at 2024 San Francisco World Spirits Competition, Gold at 2024 SIP Awards, and ranked among top 10 tequilas at 2025 IWSC.

How much will the new El Mayor Tequila sizes cost?

The new 1.75L size will retail at a minimum suggested price of $44.99, while the 375mL bottle will be priced at $14.99 MSRP.

Where is El Mayor Tequila produced?

El Mayor Tequila is distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, using 100% estate-grown Blue Weber Agave from the valley area of Jalisco.