Limestone Branch Distillery announces 2024 Yellowstone Bourbon Limited Edition Kentucky Straight Bourbon Whiskey

Rhea-AI Summary

Limestone Branch Distillery has unveiled its 2024 Yellowstone Bourbon Edition Kentucky Straight Bourbon Whiskey. This ninth annual release, crafted by Master Distiller Stephen Beam, features a unique blend of 7-year and 17-year aged bourbons, marking the distillery's first-ever double finish in French brandy and cognac casks. Bottled at 101 proof (50.5% ABV), the edition will be available in September with an allocation of 10,000 cases at a suggested price of $99.99 per 750mL bottle.

The 2024 expression boasts a rich amber color with aromas of pear, panela sugar, ripe apple, and leather. Its flavor profile includes American basswood honey, ripe stone fruits, citrus, caramel, and vanilla, culminating in a warm finish of honey, Bosc pear, butterscotch, and leather. The bourbon is presented in custom-designed bottles featuring embossing and a high-end natural cork.

Positive

• Introduction of a unique double-finished bourbon using French brandy and cognac casks
• edition release of 10,000 cases, potentially creating demand
• Premium pricing at $99.99 per 750mL bottle, indicating potential for higher revenue
• Use of extra-aged bourbons (7-year and 17-year) in the blend, potentially enhancing quality and value

Negative

• None.

Insights

Spirits Industry Analyst

The announcement of Limestone Branch Distillery's 2024 Yellowstone Bourbon Edition is a noteworthy development in the premium bourbon market. This release, priced at $99.99 per bottle, represents a strategic move to capitalize on the growing demand for unique, -edition whiskeys.

The double-finishing process in French brandy and cognac casks is particularly intriguing. This innovative approach could potentially set a new trend in the bourbon industry, appealing to consumers seeking novel flavor profiles. The use of extra-aged bourbons (7 and 17 years) also aligns with the market's preference for mature spirits, potentially justifying the premium pricing.

However, it's important to note that with an allocation of 10,000 cases, this release is not significantly in quantity. This relatively large production run might dilute the exclusivity factor, potentially impacting its collectibility and secondary market value.

From a business perspective, this release demonstrates Limestone Branch's commitment to innovation and premiumization. The 50.5% ABV is a sweet spot that should appeal to both connoisseurs and casual drinkers. The emphasis on presentation, with custom-designed bottles and embossing, further reinforces the premium positioning.

While this release is likely to generate buzz among bourbon enthusiasts, its impact on Limestone Branch's overall financial performance may be due to its nature as a niche product. Investors should view this more as a brand-building exercise rather than a significant revenue driver.

Consumer Trends Analyst

The 2024 Yellowstone Bourbon Edition release taps into several key consumer trends in the spirits market. Firstly, the focus on provenance and craftsmanship, highlighted by Master Distiller Stephen Beam's involvement, appeals to consumers' growing interest in authenticity and artisanal products.

The double-finishing process in brandy and cognac casks caters to the trend of flavor exploration and premiumization in the spirits sector. This aligns with consumers' willingness to pay more for unique experiences and flavors, particularly in the bourbon category where innovation has been somewhat historically.

The detailed tasting notes provided (pear, panela sugar, American basswood honey) speak to the increasing sophistication of consumers' palates and their desire for complex, nuanced flavors. This level of detail in product description is becoming increasingly important in marketing premium spirits.

However, it's worth noting that the $99.99 price point, while premium, is not exorbitant in the context of edition bourbons. This suggests a strategy of accessible luxury, potentially appealing to a broader range of consumers beyond hardcore collectors.

The emphasis on the bottle design and presentation aligns with the growing importance of Instagram-worthy packaging in the spirits industry. This could enhance the product's appeal as a gift item, particularly during the holiday season when it will be freshly available.

Overall, this release seems well-positioned to capitalize on current consumer trends, though its success will depend on how well it delivers on its flavor promises and how effectively it's marketed to both bourbon enthusiasts and premium spirits consumers more broadly.

Ninth annual release is extra aged and marks the distiller's first-ever Limited Edition double finished in brandy and cognac casks

ST. LOUIS, July 29, 2024 /PRNewswire/ -- Limestone Branch Distillery announces the annual release of Yellowstone Bourbon Limited Edition Kentucky Straight Bourbon Whiskey. Created by Limestone Branch Distillery Master Distiller Stephen Beam, the 2024 expression is extra aged, featuring 7-year and 17-year aged bourbons and Beam's first double finish in French brandy and cognac casks. Bottled at 101 proof (50.5% ABV), an allocation of 10,000 cases (3-in) of Yellowstone Limited Edition will arrive on shelf in September at a minimum suggested price of $99.99 per 750mL bottle.

Limestone Branch Distillery has released its annual Yellowstone Limited Edition since 2015. In the 2024 release, Beam sought out spirits to complement the natural flavors in the extra-aged bourbon. Finishing the blended bourbon in brandy and cognac casks from France introduces nuances from different spectrums of distilled grapes within the same style of spirit. The result is a soft and approachable bourbon, perfect for Yellowstone Bourbon loyalists.

The 2024 Yellowstone Limited Edition is a rich amber color and features the bright aroma of pear, panela sugar, ripe apple and leather. With a thick, soft texture, the body includes flavors of American basswood honey, ripe stone fruits and citrus with traditional notes of caramel and vanilla. The bourbon's warm and inviting finish delivers honey, Bosc pear, butterscotch and leather.

"The 2024 expression of Yellowstone Limited Edition represents my natural progression of experimenting with special finishes over the years," said Beam. "Now, finished bourbons have become sought after by fans who want to push the flavor profile. I love experimenting and exploring new opportunities, and using a double finish with brandy and cognac casks created a more complex and nuanced bourbon, opening a whole new experience for consumers to enjoy."

The 2024 Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey is presented in custom-designed bottles featuring embossing, a label with the 2024 Yellowstone Limited Edition emblem and a high-end natural cork.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

CONTACT:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net 

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SOURCE Limestone Branch Distillery

FAQ

What is special about the 2024 Yellowstone Bourbon Edition?

The 2024 Yellowstone Bourbon Edition is the distillery's first-ever double-finished bourbon, using French brandy and cognac casks. It features a blend of 7-year and 17-year aged bourbons and is bottled at 101 proof (50.5% ABV).

When will the 2024 Yellowstone Edition be available and at what price?

The 2024 Yellowstone Edition will be available in September 2024 at a suggested retail price of $99.99 per 750mL bottle.

How many cases of the 2024 Yellowstone Edition will be released?

Limestone Branch Distillery will release an allocation of 10,000 cases (3-in) of the 2024 Yellowstone Edition.

What are the tasting notes for the 2024 Yellowstone Edition Bourbon?

The 2024 Yellowstone Edition features aromas of pear, panela sugar, ripe apple, and leather. Its flavor profile includes American basswood honey, ripe stone fruits, citrus, caramel, and vanilla, with a finish of honey, Bosc pear, butterscotch, and leather.