Penelope Bourbon Expands Ready-to-Pour Lineup with Blackberry Old Fashioned
Rhea-AI Summary
MGPI (ticker: MGPI) brand Penelope Bourbon expanded its ready-to-pour lineup with a new Blackberry Old Fashioned cocktail, timed for summer gatherings. The drink blends straight bourbon, rye whiskey, orange bitters, and blackberry simple syrup, bottled at 76 proof with a $29.99 SRP.
Penelope Blackberry Old Fashioned is designed to be served over ice and positioned as a fruit-forward yet whiskey-focused twist on a classic. It will be available this month at select retailers nationwide and for purchase online at PenelopeBourbon.com.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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News Market Reaction – MGPI
On the day this news was published, MGPI gained 0.98%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 19 | Product launch | Positive | -1.7% | Ultra-limited Remus Lou Gehrig Reserve Bourbon honoring the baseball legend. |
| May 13 | Product launch | Positive | -1.0% | Penelope Architects of Golf limited whiskey collection with three course-themed expressions. |
| Apr 29 | Earnings results | Negative | -5.2% | Q1 2026 sales decline, net loss from large non-cash impairment charges. |
| Apr 22 | Charity partnership | Positive | +0.8% | Yellowstone Bourbon renewed NPCA partnership with $25,000 donation and ongoing campaigns. |
| Apr 16 | Earnings date | Neutral | -0.1% | Announcement of Q1 2026 earnings release date and conference call details. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent brand and product launches often coincided with flat-to-negative price reactions, while clearly negative earnings news aligned with a selloff.
Over the past months, MGPI has mixed brand-building news with weaker financial results. Product launches like Remus Lou Gehrig Reserve and Penelope’s Architects of Golf were followed by modest declines (-1.7%, -1.04%), suggesting limited immediate impact. Q1 2026 results showed lower sales and a large non-cash impairment, triggering a -5.2% move. Philanthropic and partnership efforts, including a $25,000 Yellowstone donation, drew a small positive reaction. Today’s Penelope ready-to-pour expansion fits the ongoing focus on premium, branded whiskey offerings.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The newest release arrives just in time for summer to elevate at-home gatherings
Crafted for easy enjoyment, from backyard gatherings to relaxed evenings with friends, Penelope Blackberry Old Fashioned features a blend of straight bourbon and rye whiskey, orange bitters, and blackberry simple syrup for a vibrant, fruit-forward take on the classic cocktail. The new offering continues the brand's focus on delivering convenient, high-quality cocktail experiences while maintaining a bar-quality profile suited for any occasion.
"We're continuing to see consumers gravitate toward elevated ready-to-pour cocktails that deliver on both quality and convenience," said Michael Paladini, Founder and Vice President of Strategy at Penelope Bourbon. "Our Blackberry Old Fashioned brings a fresh, fruit-forward element to a timeless cocktail while staying rooted in the whiskey character that defines Penelope."
Bottled at 76 proof, Penelope Blackberry Old Fashioned balances bright berry notes with layers of vanilla, oak, citrus, and warm spice. Designed to be served simply over ice, the cocktail offers an approachable and consistent experience suited for a variety of occasions.
"An Old Fashioned is one of those cocktails people already know and love, so we wanted to put our own spin on it in a way that still felt approachable and true to Penelope," said Danny Polise, Founder and Master Blender of Penelope Bourbon. "The blackberry brings a fresh and familiar layer without taking away from the bourbon and rye at the core. You still get that classic foundation with a little something unexpected. It's balanced, easy to drink, and keeps the focus on the whiskey."
Penelope Blackberry Old Fashioned (SRP
ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon has become one of the fastest-growing award-winning premium whiskey brands. We offer a range of uniquely blended and finished straight bourbon and whiskey expressions known for their smoothness and rich flavor, and premium handcrafted ready-to-serve cocktails. Our products have won many spirits industry awards including Best In Class finalist and a Double Gold medal for Toasted at the 2025 San Francisco World Spirits Competition. Wheated earned a Double Platinum medal and Peach Old Fashioned and Black Walnut Old Fashioned ready-to-pour cocktails earned Platinum medals at the 2025 ASCOT Awards. We continue to innovate within our Cooper Series, Limited Releases and Estate Collection to further establish our place among the top premium whiskey brands and prove that with passion, dedication, and love, anything is possible. For more information, visit PenelopeBourbon.com and follow on Facebook, Instagram and TikTok.
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SOURCE Penelope Bourbon