Penelope Bourbon introduces the 2025 Estate Collection
Rhea-AI Summary
Penelope Bourbon (NYSE:MGPI) has unveiled its prestigious 2025 Estate Collection, featuring five premium bourbon expressions with minimum age statements of 10 years. The collection includes the 13-year-old Founders Reserve ($199.99), new Omega 11-Year Straight Bourbon ($129.99), two variants of Single Barrel 10-Year Bourbon ($89.99), and Private Select 10-Year Bourbon ($79.99).
The highlight is the introduction of Omega, finished in premium Radoux Omega French Oak barrels using advanced OakScan® technology. The collection will be available in September 2025, with first access at Lux Row Distillers on September 5. Limited allocations range from 1,300 to 6,900 cases depending on the expression.
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- None.
Negative
- Premium pricing strategy with bottles ranging from $79.99 to $199.99
- Limited availability with restricted case numbers for most expressions
News Market Reaction 1 Alert
On the day this news was published, MGPI declined 0.63%, reflecting a mild negative market reaction.
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Highly anticipated collection showcases higher age statements, new innovation and increased allocations across each release
The 2024 Penelope Estate Collection received multiple top spirits industry awards including platinum at the 2025 ASCOT Awards and gold at the 2025 San Francisco World Spirits Awards for Single Barrel. Private Select earned gold at the 2025 ASCOT Awards and the 2025 SIP Awards. This year's collection is anticipated to be even more impressive.
"We are excited to introduce Omega as part of the Estate Collection – we've been experimenting with these French Oak finishing casks, built by the Radoux Cooperage, which utilizes oak from the most prestigious French forests," said Penelope Founder and Master Blender, Danny Polise. "In addition, our 2025 Founders Reserve is a 13-year-old
Penelope Founders Reserve 13 Year Kentucky Straight Bourbon Whiskey:
Inspired by passion for sharing truly special whiskey, the single lot of 2025 Founders Reserve is a testament to patience. With a mash bill of
Founders Reserve opens with an aroma of rich caramel, vanilla, faint hints of tobacco and candied fruit. The body features toasted nuts, graham cracker, sweet oak, butterscotch and dark fruit on the palate and finishes with lingering spice, caramel sweetness and black pepper spice.
Penelope Omega 11 Year Straight Bourbon Whiskey:
The 2025 Estate Collection reaches new heights with Omega, a whiskey that unites exceptional age with the most advanced oak finishing available. After 11 years of maturation, this straight bourbon whiskey is refined for an additional year in Radoux Omega barrels, considered the pinnacle of French Oak innovation. Crafted with rare, tight-grain oak and a meticulously designed toast profile, these barrels embody the highest level of precision and artistry in coopering.
Radoux Cooperage, a global leader in barrel production, pioneered OakScan® technology to scientifically select staves with the exact chemical composition needed to achieve the desired flavor profile. This data-driven approach, paired with Penelope's vision, creates a whiskey of remarkable balance, refinement, and modern craftsmanship.
With a mash bill of
Omega opens with a nose of warm vanilla, honey, toffee and allspice followed by a body of brown sugar, dark fruit, leather and cocoa. The finish features sweet spice, cinnamon gum and buttery sweet nougat.
Single Barrel 10 Year Bourbon:
Each barrel chosen for the 2025 Single Barrel release was hand-selected to showcase the nuanced complexity of the finest stocks of well-aged bourbon deemed too exceptional to blend. The 2025 Single Barrel offerings feature two different mash bills and proof points:
Single Barrel Straight Bourbon Whiskey with a mash bill of
Single Barrel Straight Bourbon Whiskey with a mash bill of
Penelope Private Select 10 Year Bourbon:
Award-winning Private Select is a masterpiece in blended bourbon, showcasing the finest of hand-selected aged barrel stocks. Aged 10 years, 2025 Private Select features a mash bill of
Opening with aromas of rich caramel, cinnamon and red fruits, 2025 Private Select features flavors of caramel, brown sugar, cherry and baking spice, and a vanilla honey bun finish with notes of oak spice and light smoke.
"Our Estate Collection brings together the best bourbons we release each year," said Michael Paladini, Penelope Bourbon founder and vice president of strategy for MGP Ingredients. "For 2025, we're introducing Omega, finished in some of the most prestigious French Oak barrels in the world, and bringing back Founders Reserve as a 13-year Kentucky Straight Bourbon. We've also raised the age statement on Private Select and expanded allocations across the lineup, making this year's collection our most exciting and accessible yet."
The full 2025 Estate Collection will be available this September in select markets, with first access to the entire collection exclusively at Lux Row Distillers beginning Friday, Sept. 5 at 9 a.m. EST. A product locator for the award-winning Penelope family of offerings can be found here.
ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon has become one of the fastest-growing award-winning premium whiskey brands. We offer a range of uniquely blended and finished straight bourbon and whiskey expressions known for their smoothness and rich flavor, and premium handcrafted ready-to-serve cocktails. Our products have won many spirits industry awards including best in class finalist and a double gold medal for Toasted at the 2025 San Francisco World Spirits Competition. Wheated earned a double platinum medal and Peach Old Fashioned and Black Walnut Old Fashioned ready-to-pour cocktails earned platinum medals at the 2025 ASCOT Awards. We continue to innovate within our Cooper Series, Limited Releases and Estate Collection to further establish our place among the top premium whiskey brands and prove that with passion, dedication, and love, anything is possible. For more information, visit PenelopeBourbon.com and follow on Facebook and Instagram.
ABOUT LUXCO
Founded in
CONTACT:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net
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SOURCE Penelope Bourbon