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Meritage Reports Second Quarter 2025 Results; New Products & Innovation Cycle Ahead

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Meritage Hospitality Group (OTCQX: MHGU), a major franchise operator, reported challenging Q2 2025 results with sales declining to $163.5 million from $172.4 million year-over-year. Net earnings decreased significantly to $0.335 million from $3.0 million, while EBITDA fell to $7.5 million from $12.5 million.

The company's proprietary concept, Morning Belle, showed strong performance with a 16.9% same-store sales increase, driven by menu innovations and higher guest frequency. However, six-month results showed broader challenges, with the company reporting a net loss of $(4.0) million compared to $4.6 million profit last year.

Management acknowledged industry-wide challenges but expressed optimism about new Wendy's leadership and strategic initiatives focused on customer engagement and operational simplification.

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  • Q2 sales declined 5.2% to $163.5M from $172.4M year-over-year
  • Q2 net earnings dropped 88.8% to $0.335M from $3.0M year-over-year
  • Six-month results showed $4.0M net loss compared to $4.6M profit last year
  • EBITDA decreased 40% to $7.5M in Q2 from $12.5M last year

News Market Reaction 1 Alert

-1.33% News Effect

On the day this news was published, MHGU declined 1.33%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

GRAND RAPIDS, Mich., Aug. 12, 2025 (GLOBE NEWSWIRE) -- Meritage Hospitality Group Inc. (OTCQX: MHGU), one of the nation’s premier franchise operators, today reported financial results for the second quarter ended June 29, 2025.

Second Quarter 2025 Highlights

  • Sales were $163.5 million compared to $172.4 million for the same period last year.
  • Earnings from Operations were $3.0 million compared to $6.7 million for the same period last year.
  • Net Earnings were $0.335 million compared to $3.0 million for the same period last year.
  • Consolidated EBITDA (a non-GAAP measure) was $7.5 million compared to $12.5 million for the same period last year.

“Our second quarter results reflect broader industry dynamics, including shifts in consumer behavior and intensified promotional activity across QSR. While mindful of the macroeconomic environment, we are energized by recent Wendy’s leadership changes and fully aligned behind a strategic roadmap focused on knowing our customers better and reaching them more effectively, reducing programming complexity and increasing focus and strong collaboration. These initiatives are designed to unlock greater agility and long-term profitable growth for the brand,” stated Robert E. Schermer, Jr., the Company’s CEO.

Morning Belle

Morning Belle, the Company’s proprietary daytime-only concept, serving Breakfast, Brunch and Lunch, reported a same store sales increase of +16.9% in the second quarter as compared to last year. The strong sales growth was driven by seasonal menu introductions, new beverage line up, core-product innovations and higher guest frequency.

Six-Month 2025 Highlights

  • Sales for the six months were $318.1 million compared to sales of $335.2 million for the same period last year.
  • Earnings (Loss) from Operations were $(0.7) million compared to $10.6 million for the same period last year.
  • Net Earnings (Loss) were to $(4.0) million compared to $4.6 million for the same period last year.
  • Consolidated EBITDA (a non-GAAP measure) was $9.7 million compared to $22.4 million for the same period last year.

Meritage continues to strive for best-in-class operations through a performance-based culture committed to operational excellence, strategic acquisitions, and real estate development. The Company continues to explore strategic opportunities to maximize shareholder value and provide liquidity.

About the Company

Meritage Hospitality Group is one of the nation’s premier restaurant operators, currently with 381 restaurants in operation located in Arkansas, Connecticut, Florida, Georgia, Indiana, Massachusetts, Michigan, Missouri, Mississippi, North Carolina, Ohio, Oklahoma, Tennessee, Texas and Virginia. Meritage is headquartered in Grand Rapids, Michigan, operating with a workforce of approximately 12,000 employees. As of June 29, 2025, the Company had fully diluted weighted average common shares outstanding of 6,694,304.

The Company’s current and publicly available information pursuant to amended SEC Rule 15c2-11 and FINRA Rule 6432 can be found at www.otcmarkets.com, under the stock symbol MHGU/Disclosures or the Company’s website, www.meritagehospitality.com.

SAFE HARBOR STATEMENT
Certain information in this news release, particularly information regarding future economic performance and finances, and plans, expectations and objectives of management, constitutes forward-looking statements. Factors set forth in our Safe Harbor Statement, in addition to other possible factors not listed, could affect the Company’s actual results and cause such results to differ materially from those expressed in forward-looking statements. Please review the Company’s Safe Harbor Statement at http://www.meritagehospitality.com.

CONTACT:
Robert E. Schermer, Jr., CEO
Meritage Hospitality Group Inc.
616-776-2600 ext. 1012


FAQ

What were Meritage Hospitality Group's (MHGU) Q2 2025 earnings?

Meritage reported Q2 2025 net earnings of $0.335 million, down from $3.0 million in Q2 2024, with sales of $163.5 million compared to $172.4 million last year.

How did Morning Belle perform in Q2 2025?

Morning Belle, Meritage's daytime-only concept, reported a 16.9% same-store sales increase in Q2 2025, driven by seasonal menu introductions, new beverages, and higher guest frequency.

What were MHGU's six-month financial results for 2025?

For the first six months of 2025, Meritage reported sales of $318.1 million, a net loss of $(4.0) million, and EBITDA of $9.7 million, all showing decline compared to 2024.

What strategic initiatives is Meritage implementing to improve performance?

Meritage is focusing on knowing customers better, improving customer reach, reducing programming complexity, and enhancing collaboration, while exploring strategic opportunities to maximize shareholder value.

How much did Meritage's EBITDA decline in Q2 2025?

Meritage's Q2 2025 EBITDA declined to $7.5 million from $12.5 million in Q2 2024, representing a 40% decrease year-over-year.
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