Director/PDMR Shareholding
Rhea-AI Summary
Magnum Ice Cream Company (MICC) reported share acquisitions by senior management under Market Abuse Regulation 596/2014.
President Asia Wai-Fung Loh bought 43,000 ordinary shares (par €3.50) on 1 June 2026 on NYSE for about $687,432.40 total. Victoria McKenzie-Gould, Chief Corporate Affairs & Sustainability Officer, acquired 1,812 shares on 2 June 2026 on XAMS for about €25,186.80.
AI-generated analysis. Not financial advice.
Positive
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Negative
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Key Figures
Market Reality Check
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| May 26 | PDMR share purchase | Positive | -2.4% | Chief Creative Officer disclosed ordinary share acquisitions on XAMS at set euro prices. |
| May 15 | PDMR share purchases | Positive | +10.9% | Senior managers, including CLO and CCO, reported multiple share purchases on XAMS. |
| May 13 | PDMR share purchase | Positive | -2.2% | CHRO reported a sizeable aggregated NYSE share purchase under market abuse rules. |
| May 12 | PDMR share purchase | Positive | +1.5% | CHRO disclosed acquisition of over 33,000 ordinary shares on the NYSE. |
| May 07 | AGM results | Positive | -2.6% | AGM approved all resolutions, including financials, auditor, and growth plan changes. |
Recent director/PDMR share purchase disclosures have led to mixed short-term reactions, with both positive and negative moves around similar announcements, and AGM outcomes previously coinciding with a modest decline.
Over the past month, Magnum Ice Cream Company has repeatedly reported director and PDMR share acquisitions, including purchases by the Chief Human Resources Officer on May 11–12, the Chief Legal Officer and Chief Creative Officer on May 13–14, and further PDMR buying on May 21–22. The AGM on May 7 saw all resolutions passed, including adoption of 2025 financials and a new financial year-end. Today’s PDMR transactions extend this pattern of ongoing executive share accumulation across exchanges.
Market Pulse Summary
This announcement details further open‑market share acquisitions by senior executives classified as persons discharging managerial responsibilities under EU and UK Market Abuse Regulation 596/2014, covering trades on both the NYSE and Amsterdam Stock Exchange. It extends a recent sequence of director dealing disclosures for Magnum Ice Cream Company. Investors may monitor the frequency and scale of these purchases alongside upcoming financial reports and regulatory filings to contextualize management’s exposure to the company’s equity.
Key Terms
persons discharging managerial responsibilities regulatory
market abuse regulation 596/2014 regulatory
legal entity identifier regulatory
isin financial
AI-generated analysis. Not financial advice.
The Magnum Ice Cream Company N.V.
(TMICC or the Company)
NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES (PDMRS)
The Company notifies the following acquisitions of ordinary shares of
This announcement is made in accordance with the requirements of the EU and UK version of the Market Abuse Regulation 596/2014.
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name of natural person | Wai-Fung Loh | ||||
| 2 | Reason for the notification | |||||
| a) | Position/status | President, Asia | ||||
| b) | Initial notification/Amendment | Initial notification | ||||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a) | Name | The Magnum Ice Cream Company N.V. | ||||
| b) | Legal Entity Identifier code | 25490052LLF3XH6G9847 | ||||
| 4 | Details of the transaction(s) summary table | |||||
| Date of Transaction | Description of Instrument | Identification Code | Place of Transaction | Currency | ||
| 01-JUN-2026 | Ordinary shares of | ISIN: NL0015002MS2 | New York Stock Exchange - XNYS | USD | ||
| Nature of Transaction | Price | Volume | Total | |||
| Acquisition | 15.85 | 5,000 | 79,250.00 | |||
| Acquisition | 16.0048 | 38,000 | 608,182.40 | |||
| Aggregated | 15.987 | 43,000 | 687,432.40 | |||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name of natural person | Victoria McKenzie-Gould | ||||
| 2 | Reason for the notification | |||||
| a) | Position/status | Chief Corporate Affairs & Sustainability Officer | ||||
| b) | Initial notification/Amendment | Initial notification | ||||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a) | Name | The Magnum Ice Cream Company N.V. | ||||
| b) | Legal Entity Identifier code | 25490052LLF3XH6G9847 | ||||
| 4 | Details of the transaction(s) summary table | |||||
| Date of Transaction | Description of Instrument | Identification Code | Place of Transaction | Currency | ||
| 02-JUN-2026 | Ordinary shares of | ISIN: NL0015002MS2 | Amsterdam Stock Exchange - XAMS | EUR | ||
| Nature of Transaction | Aggregated | Price | Volume | Total | ||
| Acquisition | 13.90 | 1,812 | 25,186.80 | |||
| 13.90 | 1,812 | 25,186.80 | ||||
| Enquiries | |
| Media Relations media.relations-tmicc@magnumicecream.com | Investor Relations investor.relations-tmicc@magnumicecream.com |
About The Magnum Ice Cream Company
The Magnum Ice Cream Company N.V. (EURONEXT: MICC/ NYSE: MICC/ LSE: MICC) is the world's leading ice cream business. Home to four of the world's five largest ice cream brands: Magnum, Ben & Jerry's, Cornetto and the Heartbrand, our portfolio delights consumers in 80 markets around the world. Headquartered in Amsterdam, The Netherlands, we have a global team of 18,000 employees, a network of 32 factories, 13 R&D centres, and a fleet of three million freezer cabinets. For more information, visit www.corporate.magnumicecream.com. TMICC's legal entity identifier is 25490052LLF3XH6G9847.
