Director/PDMR Shareholding
Rhea-AI Summary
Magnum Ice Cream Company (MICC) reported insider share purchases by two senior executives under Market Abuse Regulation rules. Chief Technology and Information Officer Mark O’Brien bought 6,607 ordinary shares on XAMS for about €96,103.73. Chief Human Resources Officer Ronald Schellekens bought 15,948 shares on XLON for about £199,990.26.
AI-generated analysis. Not financial advice.
Positive
- Mark O’Brien acquired 6,607 shares on XAMS for a total of about €96,103.73
- Ronald Schellekens acquired 15,948 shares on XLON for a total of about £199,990.26
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
No peers from the Consumer Defensive / Packaged Foods group are flagged in momentum scanners; price action appears stock-specific rather than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jun 02 | PDMR share purchases | Positive | +3.5% | Senior managers bought shares on NYSE and XAMS under MAR disclosure. |
| Jun 01 | PDMR share purchases | Positive | +0.2% | Multiple executives acquired ordinary shares across Amsterdam, NYSE, London. |
| May 26 | PDMR share purchases | Positive | -2.4% | Chief Creative Officer bought shares on XAMS over two trading days. |
| May 15 | PDMR share purchases | Positive | +10.9% | Chief Legal and Creative Officers reported multiple share acquisitions on XAMS. |
| May 13 | PDMR share purchase | Positive | -2.2% | Chief HR Officer disclosed a sizeable NYSE share purchase under MAR rules. |
Recent PDMR purchase disclosures have mostly seen positive price reactions, though two of the last five showed negative moves, indicating mixed but often constructive responses.
Over the last month, Magnum Ice Cream Company has repeatedly reported PDMR share purchases across senior roles, all under EU/UK Market Abuse Regulation 596/2014. Executives including the CFO, CEO, regional presidents, HR, Legal and Creative heads acquired ordinary shares on XAMS, NYSE and XLON at prices mostly in the €12–€14 and $15–$16 ranges. Price reactions to these filings varied, from gains of up to 10.92% to declines around 2–2.5%, suggesting that while insider buying is frequent, market responses have not been uniformly positive.
Market Pulse Summary
This announcement details further PDMR share purchases on the Amsterdam and London exchanges at prices in the mid-teen euro and low-teen pound range, reported under EU and UK Market Abuse Regulation 596/2014. It extends a recent sequence of insider acquisitions across Magnum Ice Cream Company’s senior leadership. In assessing significance, investors typically track the consistency of such buying, the positions of the executives involved, related Form 6-K disclosures, and how these transactions cluster around key corporate milestones.
Key Terms
persons discharging managerial responsibilities regulatory
pdmrs regulatory
market abuse regulation 596/2014 regulatory
legal entity identifier code technical
isin financial
AI-generated analysis. Not financial advice.
The Magnum Ice Cream Company N.V.
(TMICC or the Company)
NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES (PDMRS)
The Company notifies the following acquisitions of ordinary shares of
This announcement is made in accordance with the requirements of the EU and UK version of the Market Abuse Regulation 596/2014.
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name of natural person | Mark O’Brien | ||||
| 2 | Reason for the notification | |||||
| a) | Position/status | Chief Technology and Information Officer | ||||
| b) | Initial notification/Amendment | Initial notification | ||||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a) | Name | The Magnum Ice Cream Company N.V. | ||||
| b) | Legal Entity Identifier code | 25490052LLF3XH6G9847 | ||||
| 4 | Details of the transaction(s) summary table | |||||
| Date of Transaction | Description of Instrument | Identification Code | Place of Transaction | Currency | ||
| 03-JUN-2026 | Ordinary shares of | ISIN: NL0015002MS2 | Amsterdam Stock Exchange - XAMS | EUR | ||
| Nature of Transaction | Price | Volume | Total | |||
| Acquisition | 14.436 | 2,674 | 38,601.86 | |||
| Acquisition | 14.663 | 2,672 | 39,179.54 | |||
| Aggregated | 14.549 | 5,346 | 77,781.40 | |||
| Date of Transaction | Description of Instrument | Identification Code | Place of Transaction | Currency | ||
| 04-JUN-2026 | Ordinary shares of | ISIN: NL0015002MS2 | Amsterdam Stock Exchange - XAMS | EUR | ||
| Nature of Transaction | Price | Volume | Total | |||
| Acquisition | 14.530 | 1,261 | 18,322.33 | |||
| Aggregated | 14.530 | 1,261 | 18,322.33 | |||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name of natural person | Ronald Schellekens | ||||
| 2 | Reason for the notification | |||||
| a) | Position/status | Chief Human Resources Officer | ||||
| b) | Initial notification/Amendment | Initial notification | ||||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a) | Name | The Magnum Ice Cream Company N.V. | ||||
| b) | Legal Entity Identifier code | 25490052LLF3XH6G9847 | ||||
| 4 | Details of the transaction(s) summary table | |||||
| Date of Transaction | Description of Instrument | Identification Code | Place of Transaction | Currency | ||
| 03-JUN-2026 | Ordinary shares of | ISIN: NL0015002MS2 | London Stock Exchange - XLON | GBP | ||
| Nature of Transaction | Price | Volume | Total | |||
| Acquisition | 12.50272 | 7,998 | 99,996.75 | |||
| Aggregated | 12.50272 | 7,998 | 99,996.75 | |||
| Date of Transaction | Description of Instrument | Identification Code | Place of Transaction | Currency | ||
| 04-JUN-2026 | Ordinary shares of | ISIN: NL0015002MS2 | London Stock Exchange - XLON | GBP | ||
| Nature of Transaction | Price | Volume | Total | |||
| Acquisition | 12.5778 | 7,950 | 99,993.51 | |||
| Aggregated | 12.5778 | 7,950 | 99,993.51 | |||
| Enquiries | |
| Media Relations media.relations-tmicc@magnumicecream.com | Investor Relations investor.relations-tmicc@magnumicecream.com |
About The Magnum Ice Cream Company
The Magnum Ice Cream Company N.V. (EURONEXT: MICC/ NYSE: MICC/ LSE: MICC) is the world's leading ice cream business. Home to four of the world's five largest ice cream brands: Magnum, Ben & Jerry's, Cornetto and the Heartbrand, our portfolio delights consumers in 80 markets around the world. Headquartered in Amsterdam, The Netherlands, we have a global team of 18,000 employees, a network of 32 factories, 13 R&D centres, and a fleet of three million freezer cabinets. For more information, visit www.corporate.magnumicecream.com. TMICC's legal entity identifier is 25490052LLF3XH6G9847.
