The Magnum Ice Cream Company (MICC) disclosed two PDMR acquisitions of ordinary shares on 27-Mar-2026 and 30-Mar-2026. Mustafa Seckin acquired 3,952 shares at €12.70 (€50,190.40) and Julien Barraux acquired 1,200 shares at €12.80 (€15,360).
The notifications comply with EU/UK Market Abuse Regulation reporting requirements and list investor and media contact emails.
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News Market Reaction – MICC
+2.19%
+2.19%News Effect
On the day this news was published, MICC gained 2.19%, reflecting a moderate positive market reaction.
This announcement details additional PDMR share purchases at €12.70 and €12.80, extending a series o...
Analysis
This announcement details additional PDMR share purchases at €12.70 and €12.80, extending a series of March 2026 insider dealings. Set against a share price near the 52-week low and below the 200-day MA, these trades provide further evidence of management alignment but do not change the company’s risk profile on their own. Investors may focus on metrics from the 2025 Annual Report and 20-F, alongside any future operational updates, to assess the broader equity story.
Key Figures
Nominal share value:€3.50 per sharePurchase price:€12.70 per shareShares acquired:3,952 shares+4 more
7 metrics
Nominal share value€3.50 per shareOrdinary shares of the company
Purchase price€12.70 per shareMustafa Seckin acquisition on 27-MAR-2026
Shares acquired3,952 sharesMustafa Seckin acquisition on 27-MAR-2026
Transaction value€50,190.40Mustafa Seckin acquisition on 27-MAR-2026
Purchase price€12.80 per shareJulien Barraux acquisition on 30-MAR-2026
Shares acquired1,200 sharesJulien Barraux acquisition on 30-MAR-2026
Transaction value€15,360Julien Barraux acquisition on 30-MAR-2026
New non-executive director’s initial 5,700-share holding disclosed post-appointment.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Pattern Detected
Recent March disclosures show repeated PDMR share dealings and major filings, with at least one notable insider purchase on Mar 19 followed by a negative -1.72% next-day move.
Recent Company History
This announcement continues a dense run of governance and disclosure events for Magnum Ice Cream Company in March 2026. Multiple prior PDMR share dealings were reported on Mar 17, Mar 18, Mar 20 and Mar 24, alongside publication of the 2025 Annual Report and a detailed 20-F filing. Those events featured significant insider purchases, new share-based awards and confirmation of the company’s post‑demerger profile. Today’s additional PDMR acquisitions fit this pattern of ongoing management alignment disclosures rather than a new strategic pivot.
"NOTIFICATION OF A TRANSACTION OF A PERSON DISCHARGING MANAGERIAL RESPONSIBILITIES (PDMR)"
A PDMR (person discharging managerial responsibilities) is an individual who can shape a company’s strategy or finances—typically senior executives, board members, or close advisors with decision-making authority. Investors care because PDMRs often hold material, non‑public information and their buying or selling of shares must be reported; monitoring those disclosures is like watching a ship’s captain to read the likely course and spot possible insider risk.
market abuse regulation 596/2014regulatory
"in accordance with the requirements of the EU and UK version of the Market Abuse Regulation 596/2014"
Regulation 596/2014, known as the Market Abuse Regulation, is the European rulebook that bans insider trading and market manipulation and requires timely public disclosure of crucial company information. It matters to investors because it helps keep prices fair and trustworthy—like rules that stop players from cheating in a game—by forcing companies and insiders to be transparent and making unlawful trading easier to detect and punish.
isinfinancial
"Ordinary shares of €3.50 each | ISIN: NL0015002MS2 | Amsterdam Stock Exchange"
A 12-character International Securities Identification Number (ISIN) is a unique code that acts like a passport for a specific stock, bond or other tradable security so it can be identified worldwide. Investors and systems use it to ensure they are buying, selling and tracking the exact same instrument across exchanges and data feeds, which prevents costly mix-ups and makes portfolio reporting, settlement and regulatory checks simpler and more reliable.
A legal entity identifier code (LEI) is a unique, standardized 20-character code that works like a passport number for companies and other organizations, letting anyone unambiguously identify who is behind a financial transaction or filing. Investors care because it improves transparency and reduces fraud or confusion—making it easier to track ownership, confirm counterparties, and comply with reporting rules, much like a clear ID speeds up background checks.
We are the world’s largest ice cream company, headquartered in Amsterdam, The Netherlands and listed on Euronext Amsterdam, the London Stock Exchange and the New York Stock Exchange. Home to four of the world’s five largest ice cream brands, with a global team of 16,500 employees, operating thirty factories, twelve R&D centres and a fleet of three million freezer cabinets, we generated €7.9 billion in revenue in 2025. From Magnum and Ben & Jerry’s to Cornetto and the Heartbrand, our ice cream portfolio delights consumers in eighty markets around the world. TMICC’s legal entity identifier is 25490052LLF3XH6G9847. For more information, visit www.corporate.magnumicecream.com.
FAQ
What shares did MICC PDMR Mustafa Seckin buy on 27-Mar-2026?
He acquired 3,952 ordinary shares at €12.70 each for a total of €50,190.40. According to the company, the purchase was executed on the Amsterdam Stock Exchange (XAMS) and reported under the Market Abuse Regulation.
How many shares did MICC Chief Creative Officer Julien Barraux acquire on 30-Mar-2026?
Julien Barraux acquired 1,200 ordinary shares at €12.80 each totaling €15,360. According to the company, this was an initial notification of a PDMR transaction executed on XAMS and disclosed under MAR rules.
What is the total value of the MICC insider purchases disclosed on March 27–30, 2026?
The combined purchases total €65,550.40 from both PDMR acquisitions. According to the company, Mustafa Seckin and Julien Barraux reported acquisitions on 27-Mar-2026 and 30-Mar-2026 respectively on XAMS.
Which exchange and ISIN were used for the MICC PDMR transactions in March 2026?
Transactions were executed on the Amsterdam Stock Exchange (XAMS) using ISIN NL0015002MS2. According to the company, both acquisitions of ordinary shares were reported with that ISIN under MAR requirements.
Do these MICC notifications affect regulatory compliance for insiders?
Yes. The disclosures fulfill EU/UK Market Abuse Regulation (MAR) reporting obligations for PDMRs. According to the company, the notifications were filed as initial notifications to ensure transparency of insider transactions.
Where can investors direct enquiries about the MICC PDMR share notifications?
Investors can contact investor.relations-tmicc@magnumicecream.com for shareholder queries. According to the company, media and investor relations emails are provided in the notification for follow-up and verification.