Director/PDMR Shareholding
Rhea-AI Summary
The Magnum Ice Cream Company (MICC) disclosed two PDMR acquisitions of ordinary shares on 27-Mar-2026 and 30-Mar-2026. Mustafa Seckin acquired 3,952 shares at €12.70 (€50,190.40) and Julien Barraux acquired 1,200 shares at €12.80 (€15,360).
The notifications comply with EU/UK Market Abuse Regulation reporting requirements and list investor and media contact emails.
Positive
- None.
Negative
- None.
News Market Reaction – MICC
On the day this news was published, MICC gained 2.19%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Mar 24 | PDMR dealings | Neutral | -1.2% | Multiple PDMR purchases and one sale disclosed across major exchanges. |
| Mar 20 | CEO share purchase | Positive | -1.7% | CEO acquired 40,000 shares on Amsterdam exchange at €13.414463 each. |
| Mar 18 | Share-based awards | Neutral | -1.7% | Long-term incentive and performance share awards granted to senior leaders. |
| Mar 18 | Annual report/AGM | Neutral | -1.7% | Publication of 2025 Annual Report, Form 20-F and AGM notice. |
| Mar 17 | Director shareholding | Neutral | -0.3% | New non-executive director’s initial 5,700-share holding disclosed post-appointment. |
Recent March disclosures show repeated PDMR share dealings and major filings, with at least one notable insider purchase on Mar 19 followed by a negative -1.72% next-day move.
This announcement continues a dense run of governance and disclosure events for Magnum Ice Cream Company in March 2026. Multiple prior PDMR share dealings were reported on Mar 17, Mar 18, Mar 20 and Mar 24, alongside publication of the 2025 Annual Report and a detailed 20-F filing. Those events featured significant insider purchases, new share-based awards and confirmation of the company’s post‑demerger profile. Today’s additional PDMR acquisitions fit this pattern of ongoing management alignment disclosures rather than a new strategic pivot.
Market Pulse Summary
This announcement details additional PDMR share purchases at €12.70 and €12.80, extending a series of March 2026 insider dealings. Set against a share price near the 52-week low and below the 200-day MA, these trades provide further evidence of management alignment but do not change the company’s risk profile on their own. Investors may focus on metrics from the 2025 Annual Report and 20-F, alongside any future operational updates, to assess the broader equity story.
Key Terms
pdmr regulatory
market abuse regulation 596/2014 regulatory
isin financial
legal entity identifier code regulatory
AI-generated analysis. Not financial advice.
The Magnum Ice Cream Company N.V.
(TMICC or the Company)
NOTIFICATION OF A TRANSACTION OF A PERSON DISCHARGING MANAGERIAL RESPONSIBILITIES (PDMR)
The Company notifies the following acquisition of ordinary shares of
This announcement is made in accordance with the requirements of the EU and UK version of the Market Abuse Regulation 596/2014.
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||||
| a) | Name of natural person | Mustafa Seckin | |||||
| 2 | Reason for the notification | ||||||
| a) | Position/status | President of Europe, Australia & New Zealand | |||||
| b) | Initial notification/Amendment | Initial notification | |||||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||||
| a) | Name | The Magnum Ice Cream Company N.V. | |||||
| b) | Legal Entity Identifier code | 25490052LLF3XH6G9847 | |||||
| 4 | Details of the transaction(s) summary table | ||||||
| Date of Transaction | Description of Instrument | Identification Code | Place of Transaction | Currency | |||
| 27-MAR-2026 | Ordinary shares of | ISIN: NL0015002MS2 | Amsterdam Stock Exchange - XAMS | EUR | |||
| Nature of Transaction | | Price | Volume | Total | |||
| Acquisition | 12.70 | 3,952 | 50,190.40 | ||||
| Aggregated | 12.70 | 3,952 | 50,190.40 | ||||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||||
| a) | Name of natural person | Julien Barraux | |||||
| 2 | Reason for the notification | ||||||
| a) | Position/status | Chief Creative Officer | |||||
| b) | Initial notification/Amendment | Initial notification | |||||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||||
| a) | Name | The Magnum Ice Cream Company N.V. | |||||
| b) | Legal Entity Identifier code | 25490052LLF3XH6G9847 | |||||
| 4 | Details of the transaction(s) summary table | ||||||
| Date of Transaction | Description of Instrument | Identification Code | Place of Transaction | Currency | |||
| 30-MAR-2026 | Ordinary shares of | ISIN: NL0015002MS2 | Amsterdam Stock Exchange - XAMS | EUR | |||
| Nature of Transaction | | Price | Volume | Total | |||
| Acquisition | 12.80 | 1,200 | 15,360 | ||||
| Aggregated | 12.80 | 1,200 | 15,360 | ||||
| Enquiries | |
| Media Relations media.relations-tmicc@magnumicecream.com | Investor Relations investor.relations-tmicc@magnumicecream.com |
About The Magnum Ice Cream Company
We are the world’s largest ice cream company, headquartered in Amsterdam, The Netherlands and listed on Euronext Amsterdam, the London Stock Exchange and the New York Stock Exchange. Home to four of the world’s five largest ice cream brands, with a global team of 16,500 employees, operating thirty factories, twelve R&D centres and a fleet of three million freezer cabinets, we generated
