Ultrack Systems Inc. (OTC: MJLB) Signs MOU to Acquire Better Pets, a Leading Health-Focused Pet Product Brand
Rhea-AI Summary
Ultrack Systems Inc. (MJLB) has signed a Memorandum of Understanding (MOU) to acquire Better Pets, a premium pet wellness company from Better Health Sciences portfolio. This strategic acquisition aims to expand Ultrack's operations into the rapidly growing pet industry, which currently values at $157 billion in the U.S. and is projected to reach $350 billion globally by 2027.
Positive
- Entry into the high-growth pet wellness market, valued at $157 billion in the US
- Access to projected $350 billion global pet market by 2027
- Strategic diversification of business operations
Negative
- Only a non-binding MOU signed, not a definitive agreement
- Acquisition terms, price, and financing details not disclosed
- Integration risks and execution uncertainty in new market segment
News Market Reaction 1 Alert
On the day this news was published, MJLB declined NaN%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
CONCORD, Ontario, May 01, 2025 (GLOBE NEWSWIRE) -- Ultrack Systems Inc. (OTC: MJLB) ("Ultrack" or the "Company") is pleased to announce it has entered into a Memorandum of Understanding (MOU) to acquire Better Pets, a premium pet wellness company proudly operating under the Better Health Sciences portfolio.
This strategic move aligns with Ultrack’s broader mission to diversify and scale its operations into high-growth verticals—leveraging the booming
About Better Pets
Better Pets specializes in health-conscious pet wellness products, offering:
- Proprietary, science-backed formulations
- Veterinary Product Numbers (VPNs) approved by Health Canada
- Strategic partnerships with leading distributors
- National retail presence across Canada and a growing U.S. expansion platform via e-commerce and strategic alliances
Their portfolio includes joint support, anxiety relief, digestive health supplements, and skin & coat health solutions, all formulated with premium, sustainable ingredients
Better Pets' mission mirrors emerging consumer trends:
70% of Gen Z pet owners now own two or more pets43% of pet owners under 45 prioritize functional and natural pet health products- E-commerce pet product sales have increased
30% year-over-year in North America
Website Update: The official Better Pets website, www.mybetterpets.com, is currently being updated to reflect new products, partnerships, and corporate developments. Future plans include a full North American roll-out, supporting expanded retail and online availability across the U.S. and Canada.
Strategic Benefits for Ultrack (MJLB)
- Immediate entry into the fastest-growing pet wellness segment
- Leveraging cross-border synergies in Canada and the U.S.
- Potential to capture share in the
$2.9 billion U.S. pet CBD market projected by 2026 - Expansion opportunities via Better Pets’ existing distribution network and strong regulatory positioning
Management Commentary
"This MOU marks a significant milestone for Ultrack’s corporate evolution," said Reno Calabrigo, CEO of Ultrack Systems Inc. "Better Pets is an exceptional brand with regulatory approvals, ready-to-market SKUs, and strong partnerships that position us to immediately tap into high-growth pet wellness markets across North America. We believe this acquisition has the potential to drive substantial shareholder value."
Next Steps
The Companies are working toward executing definitive agreements in the coming weeks, subject to standard due diligence and customary conditions. Ultrack anticipates closing the acquisition and initiating integrated operations by mid-2025.
Further updates will be provided as material milestones are achieved.
About Ultrack Systems Inc. (MJLB)
Ultrack Systems Inc. is a publicly traded, diversified technology and asset management company focused on identifying strategic acquisitions in sectors with high growth potential, including logistics, health, and consumer goods.
Ultrack Systems Inc. is a publicly traded, diversified technology and asset management company focused on identifying, acquiring, and scaling businesses across high-growth industries. Our primary focus includes strategic acquisitions in sectors such as logistics, health, consumer goods, and emerging areas within the health and wellness market.
With a commitment to innovation and sustainable value creation, Ultrack is continuously seeking to capitalize on opportunities that deliver strong market positioning, scalable operations, and shareholder growth potential.
For more information, visit: www.ultrack.ca or www.mybetterpets.com
Safe Harbor Statement
This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release, including such forward-looking statements.
Investor Contact:
Email: info@ultrack.ca
Website: http://ultrack.ca
Twitter: https://twitter.com/ultracki
FAQ
What company is MJLB acquiring according to the May 2025 announcement?
What is the current size of the US pet industry market that MJLB is entering?
What is the projected size of the global pet market by 2027?
Why is MJLB acquiring Better Pets?
