3M's "Clash of the Grinders" returns: New season of welding and metalworking competition streaming now

Rhea-AI Summary

3M has launched the second season of 'Clash of the Grinders', a video series featuring a metalworking and welding competition. The event, held in Minneapolis this summer, brought together 12 contestants from welding schools across the United States to compete for a $15,000 grand prize. The series, consisting of eight episodes, will air weekly through November 12 on YouTube.

This season focuses on the personal stories of competitors, showcasing their skills and introducing them to top 3M™ Cubitron™ 3 and Scotch-Brite™ abrasives. The competition aims to raise awareness of welding and skilled trades as rewarding career paths, addressing the current shortage of over 400,000 welders in the U.S. The event was supported by partnerships with 3M Gives, National Coalition of Certification Centers, Weld.com, Linde, and guest host Nate Bowman.

Positive

• Promotion of 3M's abrasive products through the competition
• Potential increase in brand awareness and engagement through the video series
• Addressing industry needs by promoting welding careers

Negative

• None.

ST. PAUL, Minn., Sept. 26, 2024 /PRNewswire/ -- 3M has launched the second season of 3M Clash of the Grinders, a video series featuring a head-to-head metalworking and welding competition that brings together the best and brightest students from welding schools across the United States. 3M's Abrasive System Division held the week-long event featured in the video series in Minneapolis this summer, where 12 contestants competed for a $15,000 grand prize sponsored by 3M.

The first episode is now streaming on YouTube. The series will feature a total of eight episodes, airing weekly through Nov. 12.

Season 2 of 3M Clash of the Grinders dives deeper into the personal stories of our competitors, following their journeys and showcasing their skills. Watch as they tackle challenges that test their mettle and introduce them to the top 3M™ Cubitron™ 3 and Scotch-Brite™ abrasives.

"The skilled trades, including welding, are the backbone of our infrastructure and manufacturing sectors," said Alisa Schilmoeller, 3M's Abrasive Solutions marketing manager and Clash of the Grinders program lead. "Through this competition, 3M aims to spark interest and raise awareness of welding and skilled trades as exciting and rewarding career paths for young viewers."

According to the American Welding Society, the U.S. now faces a shortage of over 400,000 welders. This presents an opportunity for young people to enter a field with high demand, competitive wages, and immense potential for career growth.

This competition was made possible through the generous support and partnerships with 3M Gives, National Coalition of Certification Centers, Weld.com, sponsor Linde, and guest host Nate Bowman, also known as @WeldScientist on social media.

About 3M:

3M (NYSE: MMM) believes science helps create a brighter world for everyone. By unlocking the power of people, ideas and science to reimagine what's possible, our global team uniquely addresses the opportunities and challenges of our customers, communities, and planet. Learn how we're working to improve lives and make what's next at 3M.com/news.

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SOURCE 3M Company

FAQ

When does the second season of 3M Clash of the Grinders start streaming?

The first episode of the second season of 3M Clash of the Grinders is now streaming on YouTube, with new episodes airing weekly through November 12, 2024.

How many contestants are participating in the 3M Clash of the Grinders competition?

12 contestants from welding schools across the United States are participating in the 3M Clash of the Grinders competition.

What is the grand prize for the winner of 3M's Clash of the Grinders competition?

The grand prize for the winner of 3M's Clash of the Grinders competition is $15,000, sponsored by 3M (MMM).

How many welders are currently needed in the U.S. according to the American Welding Society?

According to the American Welding Society, the U.S. currently faces a shortage of over 400,000 welders.