Scotch-Brite teams up with Ally Love to announce "National Shine Brite Day"

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3M's (NYSE:MMM) Scotch-Brite brand has established National Shine Brite Day on June 26, commemorating the brand's first shelf appearance in 1958. The initiative, part of the "Brite Side of Clean" campaign, aims to transform cleaning from a mundane task into an empowering, joyful activity.

The brand has partnered with Peloton Instructor Ally Love as their Clean Partner to promote this new approach to cleaning. The campaign features a 30-second commercial set to Outkast's "So Fresh, So Clean" and encourages combining cleaning with music and dance to create a more enjoyable experience.

The June 26 observance encourages people to celebrate the joy of cleaning, reframing it as a form of empowerment, self-expression, and joyful movement

ST. PAUL, Minn., June 26, 2025 /PRNewswire/ -- Scotch-Brite™, America's #1-selling scrub sponge brand, introduces National Shine Brite Day, a yearly celebration that invites people everywhere to see cleaning in a new light – shifting the mindset from a task on a to-do list into a way to express yourself, refresh your space and feel good doing it.  

National Shine Brite Day is part of the brand's "Brite Side of Clean" campaign, which launched earlier this spring to usher in a fresh era of cleaning, one that centers on joy, self-expression and the satisfaction of a job well done. Featuring an energetic 30-second spot set to Outkast's iconic early-2000s anthem 'So Fresh, So Clean,' the campaign invites everyone to dance through their chores and transform cleaning from a task into a powerful act of self-expression and positivity. 

To help kick off the celebration, Scotch-Brite has teamed up with Ally Love, Peloton Instructor, VP of instructor strategy and development, and on-air Today show contributor, as a Clean Partner. Known for her energy, motivation and love of movement, Ally is inspiring people to reframe their routines by pairing cleaning with music, dance and the kind of positive vibes that turn even the smallest tasks into mini celebrations. 

"Cleaning is part of my daily routine – not just to reset my space; it's an act of mindfulness, movement and joy," said Love. "My process starts with my favorite playlist - it keeps the energy up and makes the experience more enjoyable and fun. I love seeing the physical transformation from messy to clean – it's a visual affirmation that my actions matter, that small acts have big impact. National Shine Brite Day is a reminder that cleaning is more than a task, it's an opportunity to celebrate the creativity and pride that comes with a clean and refreshed space." 

June 26 holds a special significance for the brand as it marks the anniversary of Scotch-Brite's first appearance on shelves in 1958. Nearly seven decades later, the brand continues to be a pioneer in the cleaning category with innovative solutions that brighten homes and lives.  

"National Shine Brite Day is about more than creating a clean space – it's about choosing to find joy in the process," says Joe Paul, chief marketing officer, 3M Consumer Business Group. "Scotch-Brite is committed to providing consumers with creative, sensorial solutions to cleaning – for every day and every mess." 

Whether it's the satisfaction of a dramatic before-and-after, the thrill of discovering a clever cleaning hack, or the joy of dancing your way through chores - Scotch-Brite believes cleaning should feel good. The brand encourages everyone to find the sparkle, share the fun and help others see the "brite side" too!  

For more information on "The Brite Side of Clean" campaign, National Shine Brite Day and Scotch-Brite products, visit Scotch-Brite.com. 

About 3M  
3M (NYSE: MMM) believes science helps create a brighter world for everyone. By unlocking the power of people, ideas and science to reimagine what's possible, our global team uniquely addresses the opportunities and challenges of our customers, communities, and planet. Learn how we're working to improve lives and make what's next at 3M.com/news.  

About Scotch-Brite™ 
For 65 plus years, the Scotch-Brite™ Brand has been brightening homes and lives with cleaning expertise and innovative solutions that power through tough messes and let you enjoy the feeling of clean. With our ever-expanding line of products, we are a trusted leader in cleaning and a staple in households worldwide. Learn more at scotch-brite.com. 

 

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SOURCE 3M Company

FAQ

When is National Shine Brite Day and why was this date chosen for MMM's Scotch-Brite brand?

National Shine Brite Day is celebrated on June 26, marking the anniversary of Scotch-Brite's first appearance on shelves in 1958.

Who is partnering with Scotch-Brite for National Shine Brite Day 2025?

Ally Love, Peloton Instructor and VP of instructor strategy and development, has partnered with Scotch-Brite as their Clean Partner to promote the initiative.

What is the 'Brite Side of Clean' campaign by Scotch-Brite?

The campaign launched in spring 2025 features a 30-second commercial with Outkast's 'So Fresh, So Clean' and aims to transform cleaning into an act of self-expression and positivity.

What is Scotch-Brite's market position in the scrub sponge category?

Scotch-Brite is America's #1-selling scrub sponge brand.