Scotch-Brite teams up with Ally Love to announce "National Shine Brite Day"
3M's (NYSE:MMM) Scotch-Brite brand has established National Shine Brite Day on June 26, commemorating the brand's first shelf appearance in 1958. The initiative, part of the "Brite Side of Clean" campaign, aims to transform cleaning from a mundane task into an empowering, joyful activity.
The brand has partnered with Peloton Instructor Ally Love as their Clean Partner to promote this new approach to cleaning. The campaign features a 30-second commercial set to Outkast's "So Fresh, So Clean" and encourages combining cleaning with music and dance to create a more enjoyable experience.
3M (NYSE:MMM) con il suo marchio Scotch-Brite ha istituito il National Shine Brite Day il 26 giugno, per celebrare la prima apparizione del prodotto sugli scaffali nel 1958. Questa iniziativa, parte della campagna "Brite Side of Clean", vuole trasformare la pulizia da un compito noioso a un'attività stimolante e piacevole.
Il marchio ha collaborato con Peloton Instructor Ally Love come Clean Partner per promuovere questo nuovo modo di vivere la pulizia. La campagna include uno spot di 30 secondi accompagnato dalla canzone "So Fresh, So Clean" degli Outkast, invitando a unire pulizia, musica e danza per rendere l’esperienza più divertente.
3M (NYSE:MMM) y su marca Scotch-Brite han establecido el National Shine Brite Day el 26 de junio, para conmemorar la primera aparición del producto en los estantes en 1958. Esta iniciativa, parte de la campaña "Brite Side of Clean", busca transformar la limpieza de una tarea rutinaria a una actividad empoderadora y divertida.
La marca se ha asociado con Peloton Instructor Ally Love como Clean Partner para promover esta nueva forma de abordar la limpieza. La campaña presenta un comercial de 30 segundos con la canción "So Fresh, So Clean" de Outkast, animando a combinar la limpieza con música y baile para hacerla más agradable.
3M (NYSE:MMM)의 Scotch-Brite 브랜드는 1958년 처음 선보인 것을 기념하여 6월 26일을 National Shine Brite Day로 지정했습니다. 이 캠페인은 "Brite Side of Clean"의 일환으로 청소를 단순한 일상 작업에서 활력을 주고 즐거운 활동으로 바꾸는 것을 목표로 합니다.
브랜드는 Peloton 강사인 Ally Love와 협력하여 이 새로운 청소 접근법을 홍보하고 있습니다. 캠페인에는 Outkast의 "So Fresh, So Clean" 음악에 맞춘 30초 광고가 포함되어 있으며, 청소를 음악과 춤과 결합해 더 즐거운 경험을 만들도록 권장합니다.
3M (NYSE:MMM) et sa marque Scotch-Brite ont institué le National Shine Brite Day le 26 juin, en commémoration de la première apparition du produit en rayons en 1958. Cette initiative, faisant partie de la campagne "Brite Side of Clean", vise à transformer le nettoyage d'une corvée banale en une activité stimulante et joyeuse.
La marque s'est associée à Peloton Instructor Ally Love en tant que Clean Partner pour promouvoir cette nouvelle approche du nettoyage. La campagne comprend une publicité de 30 secondes sur le titre "So Fresh, So Clean" d'Outkast, encourageant à combiner nettoyage, musique et danse pour rendre l'expérience plus agréable.
3M (NYSE:MMM)s Marke Scotch-Brite hat den National Shine Brite Day am 26. Juni ins Leben gerufen, um das erste Erscheinen der Marke im Regal im Jahr 1958 zu feiern. Die Initiative ist Teil der Kampagne "Brite Side of Clean" und hat das Ziel, Reinigung von einer lästigen Pflicht in eine kraftvolle und freudige Aktivität zu verwandeln.
Die Marke hat sich mit Peloton Instructor Ally Love als Clean Partner zusammengetan, um diesen neuen Ansatz der Reinigung zu fördern. Die Kampagne beinhaltet einen 30-sekündigen Werbespot mit Outkasts "So Fresh, So Clean" und ermutigt dazu, Reinigung mit Musik und Tanz zu verbinden, um das Erlebnis angenehmer zu gestalten.
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The June 26 observance encourages people to celebrate the joy of cleaning, reframing it as a form of empowerment, self-expression, and joyful movement
National Shine Brite Day is part of the brand's "Brite Side of Clean" campaign, which launched earlier this spring to usher in a fresh era of cleaning, one that centers on joy, self-expression and the satisfaction of a job well done. Featuring an energetic 30-second spot set to Outkast's iconic early-2000s anthem 'So Fresh, So Clean,' the campaign invites everyone to dance through their chores and transform cleaning from a task into a powerful act of self-expression and positivity.
To help kick off the celebration, Scotch-Brite has teamed up with Ally Love, Peloton Instructor, VP of instructor strategy and development, and on-air Today show contributor, as a Clean Partner. Known for her energy, motivation and love of movement, Ally is inspiring people to reframe their routines by pairing cleaning with music, dance and the kind of positive vibes that turn even the smallest tasks into mini celebrations.
"Cleaning is part of my daily routine – not just to reset my space; it's an act of mindfulness, movement and joy," said Love. "My process starts with my favorite playlist - it keeps the energy up and makes the experience more enjoyable and fun. I love seeing the physical transformation from messy to clean – it's a visual affirmation that my actions matter, that small acts have big impact. National Shine Brite Day is a reminder that cleaning is more than a task, it's an opportunity to celebrate the creativity and pride that comes with a clean and refreshed space."
June 26 holds a special significance for the brand as it marks the anniversary of Scotch-Brite's first appearance on shelves in 1958. Nearly seven decades later, the brand continues to be a pioneer in the cleaning category with innovative solutions that brighten homes and lives.
"National Shine Brite Day is about more than creating a clean space – it's about choosing to find joy in the process," says Joe Paul, chief marketing officer, 3M Consumer Business Group. "Scotch-Brite is committed to providing consumers with creative, sensorial solutions to cleaning – for every day and every mess."
Whether it's the satisfaction of a dramatic before-and-after, the thrill of discovering a clever cleaning hack, or the joy of dancing your way through chores - Scotch-Brite believes cleaning should feel good. The brand encourages everyone to find the sparkle, share the fun and help others see the "brite side" too!
For more information on "The Brite Side of Clean" campaign, National Shine Brite Day and Scotch-Brite products, visit Scotch-Brite.com.
About 3M
3M (NYSE: MMM) believes science helps create a brighter world for everyone. By unlocking the power of people, ideas and science to reimagine what's possible, our global team uniquely addresses the opportunities and challenges of our customers, communities, and planet. Learn how we're working to improve lives and make what's next at 3M.com/news.
About Scotch-Brite™
For 65 plus years, the Scotch-Brite™ Brand has been brightening homes and lives with cleaning expertise and innovative solutions that power through tough messes and let you enjoy the feeling of clean. With our ever-expanding line of products, we are a trusted leader in cleaning and a staple in households worldwide. Learn more at scotch-brite.com.
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SOURCE 3M Company
FAQ
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