MakeMyTrip Deepens AI-First Strategy with OpenAI Collaboration

Key Terms

apis technical

APIs are sets of rules that let different software systems talk to each other, like standardized doorways that let apps, data services and websites exchange information without needing to be rebuilt each time. For investors, APIs matter because they speed product development, enable digital partnerships and data feeds, create new revenue or cost savings, and introduce operational or security dependencies that can affect growth and risk.

gdpr regulatory

General Data Protection Regulation is a law that sets rules for how organizations must collect, store and use personal data about people, and gives individuals rights over that data. It matters to investors because noncompliance can lead to large fines, higher operating costs and damaged reputation, while strong compliance can be a competitive advantage—think of it as a strict safety code for handling customer information.

machine learning technical

Machine learning is a set of computer programs that learn patterns from large amounts of data and improve their predictions or decisions over time, like a recipe that gets better each time it’s adjusted based on taste tests. For investors it matters because these systems can speed up analysis, spot trends or risks humans might miss, automate routine work, and potentially create competitive advantages or cost savings that affect a company’s performance.

large language architectures technical

Large language architectures are computer systems built to read and generate human-like text by analyzing vast amounts of writing and spotting patterns, like a very fast, context-aware assistant that predicts the next word. Investors care because these systems can cut costs, create new products or services, and change competitive dynamics—while also bringing risks such as regulatory scrutiny, data-privacy issues, and unpredictable outputs that can affect revenue and reputation.

genai technical

Generative AI (genai) is a type of artificial intelligence designed to create new content, such as text, images, or music, that resembles human-produced work. It matters to investors because it has the potential to transform industries by automating tasks, enhancing creativity, and enabling new products and services, which can influence company performance and market opportunities.

MakeMyTrip has integrated OpenAI’s APIs into its app experience

GURUGRAM, India--(BUSINESS WIRE)-- MakeMyTrip, India’s leading online travel company, today announced that it will collaborate with OpenAI to deepen AI-led travel discovery and capture high-intent travel queries.

As part of this collaboration, MakeMyTrip uses OpenAI’s APIs to power new AI features in its app, enabling travellers to seamlessly move from conversational inspiration to booking within the MakeMyTrip’s Myra interface. This integration positions MakeMyTrip at the centre of AI-driven travel planning journeys.

The collaboration strengthens MakeMyTrip’s ability to respond dynamically to evolving travel intent, delivering structured, transaction-ready options across flights, hotels and ancillary services. It marks a shift from passive search visibility to active participation in AI-led discovery, translating conversational intent into bookable outcomes.

Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip, said, “Our collaboration with OpenAI ensures that when travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process. When AI is anchored in MakeMyTrip’s proprietary travel data and deeply integrated into the marketplace, it moves beyond inspiration to deliver personalised, bookable outcomes at scale. This is about transforming curiosity into confident decisions.”

“MakeMyTrip is using OpenAI’s APIs to make travel planning feel less like filtering and more like a conversation, with recommendations and itineraries that reflect what a traveler actually wants. Advanced AI is not just about enterprises and how they use it internally, but how they can also transform their consumers’ experience and engagement with the platform,” said Oliver Jay, Managing Director, International, OpenAI.

MakeMyTrip has been deeply invested in AI and machine learning for several years, embedding intelligence across the travel lifecycle. From inspiration and discovery to search, booking and post-sales support, AI is integrated at every stage. These proprietary models, built on large language architectures and rich travel-intent data, power capabilities such as Myra, the company’s GenAI Trip Planning Assistant. Myra now facilitates over 50,000 conversations daily across multiple languages, including Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, Telugu and English. Its vernacular voice capabilities are expanding access, with over 45% of queries coming from Tier-2 and smaller cities and voice-led interactions significantly higher in non-metros.

About MakeMyTrip:

MakeMyTrip Limited (NASDAQ: MMYT) is India’s leading online travel company, serving travellers since 2000. With over 87 million lifetime transacted users till date, the platform enables consumers to discover, plan and book journeys across a wide range of travel needs. Operating popular consumer brands including MakeMyTrip, Goibibo and redBus, the company serves businesses through corporate travel solutions with myBiz and Quest2Travel; it also supports a wide network of travel agents through the myPartner platform.

MakeMyTrip is GDPR compliant and accessible in more than 150 countries with multi-currency support. The company expanded beyond India with UAE launch in 2021 and recently entered Saudi Arabia, bringing its trusted travel experience to a wider global audience. redBus also has a presence in seven countries beyond India: Malaysia, Singapore, Indonesia, Peru, Colombia, Vietnam and Cambodia.

MakeMyTrip leverages data led personalisation along with ML and AI led innovation to continuously improve the travel planning and booking experience for its users. The company has been consistently expanding its travel related offerings with the aim of bringing all travel needs together in one integrated travel super app.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260217777911/en/

Media Contact:
Email: vipul.garg@go-mmt.com

Source: MakeMyTrip Limited