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Mowi (OTC: MNHVF) is expanding its MOWI Brand edutainment platform in the US in 2026, adding new video series, podcasts, chef collaborations, and nutrition-focused content. The program includes Mowi Salmon TV (545,000+ subscribers, 45,312,102 views), new YouTube series, podcast season, and Michelin-star chef content.
The initiative aims to educate consumers on salmon nutrition, sustainable aquaculture, and meal inspiration to boost confidence and consumption.
Mowi (OTC: MNHVF) announced a collaboration with Michelin trained chef Alex Trim to create recipes and cookery content that promote MOWI salmon. Trim will do cooking demonstrations at trade shows and produce recipe content for Mowi Salmon TV, Pinterest and TikTok.
Chef Trim will appear at Mowi's Expo West booth, 4-6 March 2026, at the Anaheim Convention Center.
Mowi (OTC:MNHVF) will exhibit at Expo West in Anaheim, California, 3-6 March 2026 (booth N1641), marking its second year at the show. The company will showcase MOWI and Ducktrap innovations, including Fjord Norwegian Salmon Burgers and Hot Honey Atlantic Salmon, with live chef demonstrations.
The booth expansion highlights Mowi's focus on accessible premium salmon products and connecting with retailers, buyers and partners across the natural and organic CPG ecosystem.