Michelin trained chef joins Mowi to inspire salmon lovers

Rhea-AI Summary

Mowi (OTC: MNHVF) announced a collaboration with Michelin trained chef Alex Trim to create recipes and cookery content that promote MOWI salmon. Trim will do cooking demonstrations at trade shows and produce recipe content for Mowi Salmon TV, Pinterest and TikTok.

Chef Trim will appear at Mowi's Expo West booth, 4-6 March 2026, at the Anaheim Convention Center.

MIAMI, March 2, 2026 /PRNewswire/ -- Leading salmon brand Mowi has announced a collaboration with Michelin trained chef Alex Trim to inspire consumers with delicious recipes and content.

Amplifying the message of 'salmon for salmon lovers', chef Trim will join the Mowi team at trade shows, where he will showcase the versatility and great taste of MOWI salmon through cooking demonstrations, as well as creating eye-catching and delicious recipes that will be shared across Mowi's channels.

"High quality products are so important when creating recipes, whether they are for a special occasion or as a midweek family meal, so I'm really looking forward to getting in the kitchen and seeing what we can cook up with MOWI salmon," says chef Alex Trim.

"Using my experience built up at some of the finest restaurants, I love showing people how they can create this same magic at home. So, if you're ready to elevate mealtimes with dishes that look like art while tasting amazing, make sure you follow Mowi's social media channels where I'll be waiting to show you how."

Alex began his career training at the world-renowned Michelin-starred Alinea in Chicago, and later rose to Sous Chef at Tru, the city's iconic two-Michelin-star institution. He then continued his journey with the esteemed LEYE Restaurant Group, where he contributed to menu development and played a key role in the launch of multiple high-profile concepts. In 2021, Alex pivoted to private dining, bringing Michelin-level execution into more intimate, bespoke settings.

Today, Alex is known for demystifying fine dining and translating Michelin-style cuisine into refined yet approachable experiences. He is widely regarded as the premier private chef in Naples, Florida.

Commenting on the collaboration, Diana Dumet, Senior Director of Marketing & Category at Mowi CP of Americas, added: "We are honored to welcome chef Alex Trim to Mowi, where he will help us bring his expertise in fine dining to consumers at home.

"Working in some of the most high-profile Michelin star restaurants and now as one of Florida's most highly regarded private chefs, chef Trim is a welcome addition to Mowi's line-up of amazing cooking talent. We can't wait to see – and taste – what he creates with MOWI salmon!"

Chef Alex Trim will join Mowi at its booth at Expo West, 4-6^th March, at the Anaheim Convention Center in California, where he will prepare creative salmon dishes for expo attendees.

Look out for content from chef Alex Trim on Mowi Salmon TV, Pinterest and TikTok.

Notes to editors

About Alex Trim

With a love of food shaped by his childhood in London, travels around Europe and parents working within the industry, chef Alex Trim began his career in the United States after relocating there in his early teens. Training at the world-renowned Michelin-starred Alinea in Chicago, and later rising to Sous Chef at Tru, the city's iconic two-Michelin-star institution, Alex continued his journey with the esteemed LEYE Restaurant Group. There, he contributed to menu development and played a key role in the launch of multiple high-profile concepts. In mid-2021, he pivoted towards private dining, bringing Michelin-level execution into more intimate, bespoke settings.

Today, Alex is known for demystifying fine dining and translating Michelin-style cuisine into refined yet approachable experiences. He is widely regarded as the premier private chef in Naples, Florida, catering to food enthusiasts who seek elevated, personalized dining. A tastemaker and innovator, Chef Alex Trim continues to redefine luxury dining beyond the restaurant walls.

About Mowi

Mowi is the world's leading producer of sustainable farm-raised salmon, dedicated to delivering the highest quality seafood products with an unwavering commitment to environmental responsibility. With operations in 26 countries, Mowi is at the forefront of sustainable aquaculture, producing premium salmon known for its exceptional flavor, texture and nutritional value.

Learn more about Mowi company at https://mowisalmon.us/.

Learn more about MOWI brand's full range of products at https://mowisalmon.us/products/.

https://www.facebook.com/mowisalmon.us/
https://www.instagram.com/mowisalmon.us/
https://www.youtube.com/@MOWISalmonUS 

For media enquiries:

Kathryn Hudson-Melians 
Trade Marketing Manager 
Mowi CP of Americas 
Phone: 305-794-5420 
Email: kathryn.hudson-melians@mowi.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/michelin-trained-chef-joins-mowi-to-inspire-salmon-lovers-302699733.html

SOURCE Mowi USA

FAQ

What did Mowi (MNHVF) announce on March 2, 2026 about chef Alex Trim?

Mowi announced a collaboration with Michelin trained chef Alex Trim to create recipes and demos promoting MOWI salmon. According to Mowi, Trim will join trade shows, produce social content, and demonstrate versatile salmon dishes for consumers on Mowi Salmon TV, Pinterest and TikTok.

When and where will chef Alex Trim appear for Mowi at Expo West 2026?

Chef Alex Trim will appear at Mowi's booth at Expo West, 4-6 March 2026, at the Anaheim Convention Center. According to Mowi, he will prepare creative salmon dishes and conduct cooking demonstrations for expo attendees across those dates.

How will Mowi (MNHVF) share chef Alex Trim's recipes with consumers?

Mowi will distribute chef Trim's recipes and videos across Mowi Salmon TV, Pinterest and TikTok. According to Mowi, the content aims to showcase MOWI salmon versatility through short-form video, recipe posts, and expo demonstrations to inspire at-home cooking.

What does the collaboration mean for Mowi's consumer marketing efforts (MNHVF)?

The partnership adds Michelin-level culinary content to Mowi's marketing, aiming to boost product appeal and engagement. According to Mowi, chef Trim's demonstrations and social content are intended to elevate brand storytelling and encourage trial among salmon consumers.

Will chef Alex Trim's work with Mowi (MNHVF) include live cooking demonstrations?

Yes. Chef Alex Trim will conduct live cooking demonstrations at trade shows and Expo West between 4-6 March 2026. According to Mowi, these demos will show the versatility and taste of MOWI salmon and be supported by online recipe content.