Mowi showcases innovation at Natural Products Expo West

Rhea-AI Summary

Mowi (OTC:MNHVF) will exhibit at Expo West in Anaheim, California, 3-6 March 2026 (booth N1641), marking its second year at the show. The company will showcase MOWI and Ducktrap innovations, including Fjord Norwegian Salmon Burgers and Hot Honey Atlantic Salmon, with live chef demonstrations.

The booth expansion highlights Mowi's focus on accessible premium salmon products and connecting with retailers, buyers and partners across the natural and organic CPG ecosystem.

MIAMI, Feb. 24, 2026 /PRNewswire/ -- Mowi, the world's largest supplier of farm-raised salmon and recognized as a sustainable protein producer, is gearing up for Expo West, the industry's defining event for natural and organic professionals.

Taking place over 3^rd to 6^th March at the Anaheim Convention Center in California, the 2026 edition of Expo West is the second year Mowi has attended. With an extended booth (booth number N1641), Mowi will be showcasing accessible premium salmon products and innovations from the MOWI brand and Ducktrap.

"Expo West is the perfect opportunity for Mowi to connect with retailers, buyers, and key partners across the natural and organic food industry while continuing to strengthen our position as a food company first. As salmon consumption continues to grow in the U.S., this food industry show allows us to showcase how Mowi is delivering a healthy and affordable premium protein through innovation—from MOWI farm-raised Atlantic salmon and Ducktrap smoked fish products to chef-led inspiration that highlights the versatility of our salmon," said Diana Dumet, Senior Director of Marketing & Category at Mowi CP of Americas.

And this year, MOWI is going big! The Mowi booth has been extended to accommodate more product innovations, including MOWI Fjord Norwegian Salmon Burgers and Ducktrap Hot Honey Atlantic Salmon, showcasing the versatility of Ducktrap's smoked ready-to-eat selection and MOWI's fresh ready-to-cook salmon. The Mowi booth will also have Michelin trained chef Alex Trim to expertly prepare delicious, premium salmon that offers versatility and ease in preparation.

MOWI and Ducktrap portfolio highlights at Expo West 2026 include:

• MOWI Fjord Norwegian Salmon Burgers
• MOWI Atlantic Salmon Hot Honey
• Ducktrap Hot Honey Atlantic Salmon

Expo West, organized by New Hope Network, is the industry's defining event for natural and organic professionals. Now in its 45^th edition, Expo West is the ultimate CPG (Consumer Packaged Goods) and retail ecosystem experience in Anaheim, California, where breakthrough connections, visionary insights and market-transforming discoveries revolutionize business trajectories.

Expo West takes place at Anaheim Convention Center, California, 3-6 March 2026 (Mowi booth number N1641). Registration and further information can be found at: https://www.expowest.com/ 

Notes to editors

About chef Alex Trim

With a love of food shaped by his childhood in London, travels around Europe and parents working within the industry, chef Alex Trim began his career in the United States after relocating there in his early teens. Training at the world-renowned Michelin-starred Alinea in Chicago, and later rising to Sous Chef at Tru, the city's iconic two-Michelin-star institution, Alex continued his journey with the esteemed LEYE Restaurant Group. There, he contributed to menu development and played a key role in the launch of multiple high-profile concepts. In mid-2021, he pivoted towards private dining, bringing Michelin-level execution into more intimate, bespoke settings.

Today, Alex is known for demystifying fine dining and translating Michelin-style cuisine into refined yet approachable experiences. He is widely regarded as the premier private chef in Naples, Florida, catering to food enthusiasts who seek elevated, personalized dining. A tastemaker and innovator, Chef Alex Trim continues to redefine luxury dining beyond the restaurant walls.

About Mowi

Mowi is the world's leading producer of sustainable farm-raised salmon, dedicated to delivering the highest quality seafood products with an unwavering commitment to environmental responsibility. With operations in 26 countries, Mowi is at the forefront of sustainable aquaculture, producing premium salmon known for its exceptional flavor, texture and nutritional value.

Learn more about Mowi company at https://mowisalmon.us/.

Learn more about MOWI brand's full range of products at https://mowisalmon.us/products/.

https://www.facebook.com/mowisalmon.us/

https://www.instagram.com/mowisalmon.us/

https://www.youtube.com/@MOWISalmonUS 

About Ducktrap

Over 40 years, Ducktrap River of Maine has gone from two workers to 100+ employees. What started as a small trout farm selling to local businesses has blossomed into a full scale 125,000 sq. ft. smoked seafood campus. Today all four of our brands (Ducktrap, Kendall Brook, Winter Harbor, Spruce Point) are sold across the United States.

https://ducktrap.com/

https://www.facebook.com/ducktrapriverofmaine/ 

https://www.instagram.com/ducktrapriverofmaine/ 

https://www.youtube.com/@ducktrap 

https://uk.pinterest.com/ducktrapsince1978/ 

For media enquiries:
Kathryn Hudson-Melians 
Trade Marketing Manager 
Mowi CP of Americas 
Phone: 305-794-5420 
Email: kathryn.hudson-melians@mowi.com

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SOURCE Mowi USA

FAQ

What will Mowi (MNHVF) showcase at Expo West 2026 in Anaheim?

Mowi will showcase MOWI and Ducktrap salmon innovations including Fjord Salmon Burgers and Hot Honey lines. According to the company, the expanded booth (N1641) will feature product tastings and chef demonstrations to highlight fresh ready-to-cook and smoked ready-to-eat formats.

When and where is Mowi (MNHVF) presenting at Expo West 2026?

Mowi will be at Expo West, Anaheim Convention Center, from 3-6 March 2026 at booth N1641. According to the company, this marks its second year at Expo West and aims to engage retailers, buyers and key natural foods partners.

Which new products is Mowi (MNHVF) introducing at Expo West 2026?

Mowi is introducing MOWI Fjord Norwegian Salmon Burgers and Hot Honey Atlantic Salmon varieties. According to the company, Ducktrap will present Hot Honey smoked Atlantic Salmon as part of its ready-to-eat smoked selection.

Will Mowi (MNHVF) offer live chef demos at Expo West 2026?

Yes, Michelin-trained chef Alex Trim will prepare salmon dishes live at the Mowi booth to show versatility and ease. According to the company, demonstrations aim to inspire retail and foodservice buyers with chef-led preparation ideas.

How does Mowi (MNHVF) position its products for U.S. consumers at Expo West 2026?

Mowi positions its salmon as an accessible premium, healthy protein with both fresh and smoked options. According to the company, the Expo showcases affordability, innovation and chef-driven versatility to appeal to retailers and shoppers.

Where can attendees find more information or register for Expo West 2026 to visit Mowi (MNHVF)?

Attendees can register and find event details on the Expo West website and visit booth N1641 during 3-6 March 2026. According to the company, further registration and event information is available at expowest.com.