MiniLuxe Announces Kiki Rice as its Inaugural Brand Ambassador

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MiniLuxe (OTC: MNLXF) announced Kiki Rice as its inaugural brand ambassador and an equity participant on April 24, 2026. The partnership ties MiniLuxe more closely to Toronto and Canada, covers storytelling, select campaigns, product collaborations, and community investment initiatives, and includes co‑branded nail art and treatments.

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Former UCLA Bruins Becomes First-Ever Draft Pick of the Toronto Tempo

The partnership signals a new model for athlete collaborations rooted in shared missions

Boston, MA, April 24, 2026 (GLOBE NEWSWIRE) -- MiniLuxe Holding Corp. (TSXV: MNLX) (“MiniLuxe” or the “Company”), a Canadian listed pioneer in clean nail care and ethical nail services, is honored to announce that Kiki Rice, the first round sixth overall pick and first ever draft selection for the Toronto Tempo, has joined the brand as its inaugural ambassador and an investor. This marks a significant milestone for MiniLuxe as it deepens its connection to Toronto and the Canadian market.

Reflecting MiniLuxe’s commitment to championing the next generation of leaders shaping culture, the partnership aligns with Rice’s emphasis on purpose driven initiatives that invest in the long term growth of women and their impact beyond the court. As part of the partnership, Rice will become an equity holder in the company, reinforcing a shared belief in building long term value and redefining what partnerships can look like for today’s athletes.

During March Madness, Rice debuted two custom MiniLuxe press-on nail sets inspired by the UCLA Bruins and her personal style. At the 2026 WNBA Draft on April 13, Rice wore a MiniLuxe nail art manicure on the Orange Carpet, bringing the collaboration to life at one of basketball’s biggest cultural moments.

“I am so excited Kiki has been drafted to the Toronto Tempo. As a Canadian listed company, and with Kiki as one of our equity participants, it further reinforces our shared values – the partnership seems to be written in the stars. I cannot wait to see what Kiki will bring to this new franchise team and to an amazing city,” said Tony Tjan, co-founder and CEO of MiniLuxe.

“I’m always looking for ways to personalize my everyday as well as gameday looks. I have gone to MiniLuxe for their custom press-ons and elevated nail designs throughout my college career, and I love the unique personal spin they give to my outfits and the team uniform,” said Kiki Rice. “I've been intentional to choose partnerships with brands that genuinely reflect who I am, my values and what I use in my everyday life, so I was naturally drawn to Miniluxe and am honored to now partner with them.”

Rice will contribute to MiniLuxe’s brand platform across storytelling, select campaigns, and product collaborations, including nail art collections and nail and hand treatments, alongside additional community investment initiatives.

About MiniLuxe

MiniLuxe is a lifestyle brand and talent empowerment platform servicing the beauty and self-care industry. MiniLuxe focuses on delivering high-quality nail care and esthetic services and offers a suite of trusted proprietary products that are used in the Company’s owned-and-operated studio services. For over a decade, MiniLuxe has been elevating industry standards through healthier, ultra-hygienic services, a modern design aesthetic, socially responsible labor practices, and better-for-you, cleaner products. MiniLuxe aims to radically transform a highly fragmented and under-regulated self-care and nail care industry through its brand, standards, and technology platform that collectively enable better talent and client experiences. Since its inception, MiniLuxe has performed over 4 million services.

Contact:

Christine Mastrangelo, Corporate Secretary and Investor Relations, MiniLuxe Holding Corp.

cmastrangelo@miniluxe.com

Nike Communications

MiniLuxe@nikecomm.com

align PR

TeamKikiRice@align-pr.com

THE·TEAM

teamkiki@the.team

FAQ

Who is Kiki Rice and what is her role with MiniLuxe (MNLXF)?

Kiki Rice is a WNBA first‑round pick who becomes MiniLuxe's inaugural brand ambassador and an equity participant. According to MiniLuxe, Rice will support storytelling, campaigns, product collaborations, and community investment initiatives tied to the brand.

What specific collaborations will MiniLuxe and Kiki Rice launch for MNLXF shareholders?

MiniLuxe will release co‑branded nail art collections, press‑on sets, and nail and hand treatments with Kiki Rice. According to MiniLuxe, collaborations include product drops, select marketing campaigns, and storytelling that highlight Rice's style and values.

How does Kiki Rice's equity stake affect MiniLuxe (MNLXF) ownership?

The announcement confirms Rice will become an equity holder in MiniLuxe but gives no share amount or percentage. According to MiniLuxe, the equity stake reinforces a shared long‑term value philosophy without disclosing dilution or transaction terms.

When did MiniLuxe and Kiki Rice first showcase their collaboration?

Collaborations appeared during March Madness and at the 2026 WNBA Draft on April 13, 2026, featuring custom press‑on sets and nail art. According to MiniLuxe, Rice wore MiniLuxe nail art on the Orange Carpet and debuted UCLA‑inspired press‑ons.

What are MiniLuxe's stated strategic goals for partnering with Kiki Rice (MNLXF)?

MiniLuxe says the partnership aims to deepen ties to Toronto and champion purpose‑driven initiatives for women’s long‑term growth. According to MiniLuxe, Rice will help expand brand presence via campaigns, product lines, and community investments.