MNTN, Inc. Stock Price, News & Analysis

MNTN (NYSE: MNTN) partnered with Haus to add third‑party, science‑backed incrementality measurement for Connected TV (CTV) campaigns. The collaboration joins Haus’s experiment design and validation with MNTN’s campaign execution to help advertisers test audience types and other variables, measure incremental lift, and gain independent validation of CTV performance.

The companies are running a beta program concluding ahead of a broader rollout in Q4 2025, aiming to deliver statistically significant lift results and help advertisers optimize future media investments amid rising CTV spend.

PubMatic (NASDAQ:PUBM) announced a strategic partnership with MNTN (NYSE:MNTN) to expand premium Connected TV (CTV) access for performance-focused advertisers.

Key disclosed results include a 10% publisher revenue uplift driven by 14% more unique advertiser demand, and that 97% of MNTN's advertisers are new to CTV. The partnership pairs MNTN's self-serve Performance TV platform with PubMatic's direct supply to publishers such as Paramount and NBCUniversal, aiming to provide supply-path transparency, AI-powered optimization, and measurable, brand-safe CTV inventory.

Market context cited: US CTV ad spend is projected at $36.87 billion in 2025, and research highlights measurement and transparency as major advertiser concerns.

MNTN (NYSE: MNTN) appointed Fraser Woollard as Head of Business Development and Data Partnerships on October 9, 2025. Woollard brings over 25 years in ad tech and joins from Mediaocean, where he led global partnerships and launched a program that delivered 200+ strategic integrations. He will lead expansion of MNTN’s Performance Graph, deepen data and technology partnerships, and support the company’s upcoming product roadmap to scale its AI-driven Performance TV platform.

The hire is presented as strategic to capture Connected TV budget shifts, accelerate innovation, and scale global business development to support measurable TV advertising outcomes.

Anderson Collaborative was named a MNTN (NYSE: MNTN) Approved Agency Partner on October 6, 2025, granting the agency verified access to MNTN's Performance TV platform and partner resources.

The partnership gives Anderson Collaborative exclusive tools including platform certification, creative credits, early product access, and training to run AI-powered, measurable Connected TV campaigns. Anderson Collaborative said the relationship will help scale client results through performance-focused CTV tactics and premium inventory. MNTN highlighted the agency's strategic approach to Performance TV and the aim to prove CTV effectiveness for brands seeking to scale.

MNTN (NYSE:MNTN), a Connected TV performance marketing platform, reported that its agency-led accounts have grown by 4x in the past year through its Approved Agency Network program. The company's partner program offers agencies benefits including official platform certification, media spend rewards, early product access, and MNTN U certification.

The expansion highlights MNTN's success in democratizing TV advertising and building a robust agency ecosystem. The program currently includes 45 verified agencies, with partner benefits focused on education, enablement, and co-marketing opportunities to drive Performance TV adoption.

CallRail and MNTN (NYSE: MNTN) have announced a strategic integration enabling advertisers to attribute inbound calls and texts to Connected TV (CTV) ad campaigns. The partnership marks CallRail as MNTN's first call tracking partner, enhancing MNTN Performance TV's existing capabilities by adding phone and text attribution to its metrics suite.

The integration offers clear campaign-level attribution, real-time optimization capabilities, and a unified view of online and offline performance. This development comes as nearly 60% of marketers plan to increase their CTV spending, addressing the growing need for comprehensive attribution in Connected TV advertising.

MNTN (NYSE: MNTN), a Connected TV performance marketing technology platform, has announced its participation in two upcoming investor conferences. CEO Mark Douglas and CFO Patrick Pohlen will engage in fireside chats and one-on-one investor meetings.

The company will present at the Canaccord Genuity 45th Annual Growth Conference on August 13, 2025, at 12:30 PM ET in Boston, and at Citi's 2025 Global TMT Conference on September 3, 2025, at 10:50 AM ET in New York. Both presentations will be available via webcast on MNTN's investor relations website, with replays accessible for at least seven days.

MNTN (NYSE: MNTN), a Connected TV performance marketing platform, reported strong Q2 2025 financial results in its first quarter as a public company. Performance TV revenue surged 35% year-over-year to $67.8 million, while total revenue increased 25% to $68.5 million.

The company demonstrated significant operational improvements with gross margin expanding 700 basis points to 77% and Adjusted EBITDA growing 92% to $14.5 million. Despite posting a net loss of $26.2 million, this included a one-time IPO-related charge of $23.0 million. The company maintains a strong financial position with $175 million in cash and no debt.

MNTN's platform is gaining traction, with 85% growth in active Performance TV customers, and notably, 97% of new 2025 customers were first-time TV advertisers. For Q3 2025, MNTN expects revenues between $69.5-70.5 million and Adjusted EBITDA of $13.5-14.5 million.

MNTN (NYSE: MNTN), a Connected TV performance marketing technology platform, has scheduled its Q2 2025 earnings conference call for August 5, 2025, at 4:30 p.m. ET. The company will release its financial results for the quarter ended June 30, 2025, after US markets close on the same day.

Investors can access the conference call by registering through the provided link. A live webcast will be available on MNTN's investor relations website under both Quarterly Results and Events & Presentations sections. A replay will remain accessible for at least seven days following the call.