MNTN’s Latest Innovation, QuickFrame AI, Scales Rapidly With New AI Video Features Including Consistent Characters, Products, and Locations Across Campaigns

Key Terms

connected tv technical

A connected TV is a television that can access the internet and run online apps, streaming services, and digital content directly on the screen, much like a giant tablet or computer. For investors, it matters because it represents a shift in how people consume media, opening new opportunities for advertising, content creation, and revenue growth in the entertainment industry.

rule 144 regulatory

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

form 4 regulatory

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

schedule 13g regulatory

A Schedule 13G is a formal document that investors file with the government when they acquire a large ownership stake in a company, usually for investment purposes rather than control. It helps keep the public informed about who owns significant parts of a company's shares, which can influence how the company is managed and how investors make decisions. Filing this schedule is important for transparency and understanding the ownership landscape of publicly traded companies.

schedule 13g/a regulatory

A Schedule 13G/A is an amended public filing with the U.S. securities regulator that updates a previous Schedule 13G, disclosing when an individual or group holds a substantial (typically over 5%) stake in a company and is claiming a passive, non‑controlling intent. Investors monitor these updates because rising or falling holdings can signal changing confidence, potential future moves, or shifts in voting power — like watching a public ledger where large shareholders quietly adjust their positions.

convertible note financial

A convertible note is a type of loan that a company gets from investors, which can later be turned into company shares instead of being paid back in cash. It matters because it helps startups raise money quickly without setting a fixed value for the company right away, making it easier to grow and attract investors.

multi-touch attribution technical

Multi-touch attribution is a method for assigning credit for a sale or conversion to multiple marketing interactions a customer had before buying, rather than giving all the credit to the first or last contact. For investors, it clarifies which channels or campaigns actually drive revenue and helps firms allocate marketing budgets more efficiently—like apportioning praise among teammates who each pushed a project forward so management can invest where it pays off.

marketing mix modeling technical

Marketing mix modeling is a data-driven method that measures how different marketing actions — like TV ads, online ads, promotions and pricing — have historically affected sales and customer behavior, while separating those effects from things like seasonality or the economy. For investors it reveals which marketing “ingredients” deliver the best return and helps predict how changes in spending or strategy are likely to affect future revenue, making budget decisions less guesswork and more evidence-based.

New “Did AI Do That?” video starring Jaleel White highlights how brands can now create TV ads in minutes powered by QuickFrame AI

NEW YORK--(BUSINESS WIRE)-- MNTN (NYSE: MNTN), the technology platform that brings performance marketing to Connected TV, today unveiled several major updates to QuickFrame AI, its AI-powered video creation platform that enables brands to produce professional, performance-ready TV and social video in minutes.

QuickFrame AI removes one of the biggest bottlenecks in modern marketing: making enough high-quality video, fast. While targeting, measurement, and reach have evolved, creative production hasn’t kept pace. QuickFrame AI combines AI generation with professional-grade creative controls so teams can produce polished videos quickly, iterate continuously, and export finished creative directly into MNTN, TikTok Ads Manager, Meta Ads Manager, and Google Ads Manager.

“Since the beta launch late last year, QuickFrame AI has become one of the fastest-growing tools in the MNTN suite,” said Mark Douglas, Founder and CEO of MNTN. “We proved that anyone can go from idea to a ready-to-run video in minutes, with AI orchestration and real editing control. With the latest release, we’re taking the next step - giving marketers a way to create consistent, on-brand video at scale so they can test, iterate, and grow at the speed modern marketing requires.”

What’s new in QuickFrame AI

QuickFrame AI's latest release takes AI video from one-off generation to a reusable brand system, built to keep creative consistent and on-brand across campaigns.

• Consistent Products, Characters, and Locations (New): Reusable brand building blocks. Create or upload your products, characters, and locations once, then reuse them across every video. Generate from text prompts, visual references, or a product URL, and keep assets organized in a central library with profiles and metadata to maintain accuracy and brand consistency across scenes and campaigns.
• Director-Level Control (New): Direct like you’re working with a cast and crew, controlling product placement, character movement, scene tone, and shot style. Fine-tune how products appear on screen, how characters perform, and how settings look, delivering more creative control without sacrificing speed.
• Effects (New): A library of scene-level moments. Users choose from a gallery of pre-designed scene effects to elevate a moment instantly, then optionally add reference imagery (like a product shot or brand asset) to insert a brand directly into the scene. Effects are designed to solve common creator pain points: limited control from full-video generation, tedious editing when outputs miss the mark, and a lack of inspiration for scene-level styles.
• Orchestration (Enhanced): QuickFrame AI’s orchestration layer coordinates multiple cutting-edge models to generate scenes with awareness of pacing, narrative continuity, spatial relationships, and visual context. This is foundational to producing higher-quality outputs and supports MNTN’s goal of shipping professional-grade capabilities rapidly by integrating and orchestrating the best available models.

New MNTN campaign launch: “Did AI Do That?” starring Jaleel White

The new brand campaign, “Did AI Do That?” stars actor and comedian Jaleel White showcasing how advertisers can go from an idea to a TV-ready ad with QuickFrame AI.

Availability

QuickFrame AI is available now as part of the ongoing beta. Advertisers can learn more at: quickframe.com.

About MNTN

MNTN (NYSE: MNTN) is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company’s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC’s Best in Business Issue. For more information, please visit https://mntn.com/.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260128625370/en/

Press Contact: press@mountain.com

Source: MNTN, Inc.