Context Networks and River City Amusements Announce Expansion of Digital Ad Network Across Wisconsin Taverns, Restaurants
Context Networks and River City Amusements are expanding their digital advertising network across Wisconsin taverns and restaurants, starting with West Bend and Milwaukee. The partnership involves converting gaming machine displays into advertising inventory using Deep Intelligence Marketing technology. Currently, 15 gaming displays are equipped for dynamic advertising, with plans to expand to 70+ venues and 340+ displays by summer 2025.
The Contextual Promotions Media Network (CPMN) uses AI and machine learning to deliver targeted ads through gaming machines, mobile, and Connected TV devices. The platform, powered by Mobiquity Technologies (MOBQ), enables local venues to participate in national brand campaigns while earning passive income. The system features QR codes for digital coupon redemption and allows targeting by ZIP code, demographics, and psychographics.
Context Networks e River City Amusements stanno ampliando la loro rete di pubblicità digitale nei bar e ristoranti del Wisconsin, iniziando da West Bend e Milwaukee. La collaborazione prevede la conversione dei display delle macchine da gioco in spazi pubblicitari utilizzando la tecnologia Deep Intelligence Marketing. Attualmente, 15 display sono già attrezzati per la pubblicità dinamica, con l'obiettivo di estendersi a oltre 70 locali e 340 display entro l'estate 2025.
La Contextual Promotions Media Network (CPMN) utilizza l'intelligenza artificiale e il machine learning per veicolare annunci mirati attraverso macchine da gioco, dispositivi mobili e Connected TV. La piattaforma, supportata da Mobiquity Technologies (MOBQ), permette ai locali locali di partecipare a campagne di brand nazionali guadagnando un reddito passivo. Il sistema include codici QR per il riscatto di coupon digitali e consente di targettizzare per CAP, dati demografici e psicografici.
Context Networks y River City Amusements están ampliando su red de publicidad digital en tabernas y restaurantes de Wisconsin, comenzando por West Bend y Milwaukee. La asociación implica convertir las pantallas de las máquinas de juego en espacios publicitarios utilizando la tecnología Deep Intelligence Marketing. Actualmente, 15 pantallas están equipadas para publicidad dinámica, con planes de expandirse a más de 70 locales y 340 pantallas para el verano de 2025.
La Contextual Promotions Media Network (CPMN) utiliza IA y aprendizaje automático para entregar anuncios dirigidos a través de máquinas de juego, dispositivos móviles y Connected TV. La plataforma, impulsada por Mobiquity Technologies (MOBQ), permite que los locales participen en campañas de marcas nacionales mientras generan ingresos pasivos. El sistema incluye códigos QR para canjear cupones digitales y permite segmentar por código postal, demografía y psicografía.
Context Networks와 River City Amusements는 위스콘신 주의 주점과 식당에서 디지털 광고 네트워크를 확장하고 있으며, 우선 West Bend와 Milwaukee에서 시작합니다. 이 파트너십은 게임기 디스플레이를 Deep Intelligence Marketing 기술을 활용한 광고 공간으로 전환하는 것을 포함합니다. 현재 15개의 게임 디스플레이가 동적 광고에 적합하게 장착되어 있으며, 2025년 여름까지 70개 이상의 장소와 340개 이상의 디스플레이로 확장할 계획입니다.
Contextual Promotions Media Network(CPMN)는 AI와 머신러닝을 사용하여 게임기, 모바일, Connected TV 기기를 통해 타겟 광고를 제공합니다. Mobiquity Technologies (MOBQ)가 지원하는 이 플랫폼은 지역 장소들이 전국 브랜드 캠페인에 참여하면서 수동적 수익을 얻을 수 있게 합니다. 시스템에는 디지털 쿠폰 교환을 위한 QR 코드가 포함되어 있으며 우편번호, 인구통계학적, 심리적 특성에 따라 타겟팅이 가능합니다.
Context Networks et River City Amusements étendent leur réseau de publicité numérique dans les tavernes et restaurants du Wisconsin, en commençant par West Bend et Milwaukee. Ce partenariat consiste à transformer les écrans des machines de jeu en espaces publicitaires grâce à la technologie Deep Intelligence Marketing. Actuellement, 15 écrans sont équipés pour la publicité dynamique, avec l'objectif d'étendre à plus de 70 établissements et 340 écrans d'ici l'été 2025.
Le Contextual Promotions Media Network (CPMN) utilise l'IA et le machine learning pour diffuser des publicités ciblées via les machines de jeu, les mobiles et les appareils Connected TV. La plateforme, propulsée par Mobiquity Technologies (MOBQ), permet aux établissements locaux de participer à des campagnes nationales tout en générant des revenus passifs. Le système intègre des codes QR pour la validation de coupons digitaux et permet un ciblage par code postal, démographie et psychographie.
Context Networks und River City Amusements erweitern ihr digitales Werbenetzwerk in Tavernen und Restaurants in Wisconsin, beginnend mit West Bend und Milwaukee. Die Partnerschaft beinhaltet die Umwandlung von Spielgeräteschirmen in Werbeflächen mithilfe der Deep Intelligence Marketing-Technologie. Derzeit sind 15 Spielschirme für dynamische Werbung ausgestattet, mit Plänen, bis Sommer 2025 auf über 70 Standorte und 340 Displays zu erweitern.
Das Contextual Promotions Media Network (CPMN) nutzt KI und maschinelles Lernen, um gezielte Werbung über Spielgeräte, Mobilgeräte und Connected-TV-Geräte zu liefern. Die Plattform, betrieben von Mobiquity Technologies (MOBQ), ermöglicht lokalen Veranstaltungsorten die Teilnahme an nationalen Marken-Kampagnen und das Erzielen passiver Einnahmen. Das System verfügt über QR-Codes für die Einlösung digitaler Gutscheine und erlaubt Targeting nach Postleitzahl, Demografie und Psychografie.
- Creation of new revenue stream for local restaurants and taverns through passive income from screen activity
- Expansion plans to reach 70+ venues and 340+ displays by summer 2025, indicating strong growth potential
- Partnership with River City Amusements provides established distribution network
- Integration with Mobiquity Technologies enables cross-platform advertising capabilities
- Initial deployment limited to only 15 gaming displays
- Success depends on consumer adoption of QR code interaction
- Competition from traditional advertising channels in hospitality venues
New Deployment of Deep Intelligence Marketing Brings National Brand Advertising to Local Gaming Platforms
Through this partnership, 15 existing gaming displays are now equipped to deliver dynamic, emotionally tuned, and hyper-localized advertising campaigns. The network is expected to grow to over 70 venues and 340+ displays by the summer of 2025, positioning
This first-of-its-kind implementation in
Context Networks' partner Mobiquity Technologies provides the data intelligence and advertising platform, now live with River City Amusements. Their contribution enables targeted, data-driven ads to be delivered through gaming machines and extended to mobile and Connected TV (CTV) devices, creating a seamless cross-platform experience.
"Local restaurants and taverns are more than just places to unwind—they're trusted community gathering spaces with untapped advertising potential," said Matt Olden, CEO of Context Networks. "With Deep Intelligence Marketing, we're delivering highly relevant brand experiences at the moment of maximum engagement—whether that's a patron relaxing with a drink or scanning a QR code for an exclusive local offer."
Bar and restaurant owners benefit from passive income tied to screen activity, while local and national advertisers gain access to a unique, high-attention environment. Local businesses—such as breweries, event organizers, and regional tourism groups—can now target campaigns by ZIP code, demographics, and psychographics, standing side-by-side with national campaigns for beverages, snacks, and entertainment.
The deployment offers unique advantages for marketers in beverage, rideshare, and lifestyle industries—sectors that thrive on real-time, location-aware engagement. Beverage brands can connect with patrons during the moment of consumption, reinforcing brand preference and driving point-of-sale promotions. Rideshare services benefit from targeting high-traffic nightlife venues where demand spikes align with advertising exposure.
The expansion demonstrates how Deep Intelligence Marketing can bring meaningful brand engagement to traditionally underserved media environments. By transforming digital gaming machines into contextual retail media platforms, Context Networks delivers a blend of data-driven precision and consumer relevance that surpasses traditional out-of-home advertising models.
"We're proud to help
With expansion already underway and growing interest from advertisers across categories, Context Networks plans to replicate this model in additional markets across
About River City Amusements
River City Amusements is a
About Context Networks
Context Networks, Inc. is a premier programmatic advertising platform that delivers transparent, secure, and efficient advertising solutions for the global gaming industry. Its flagship Contextual Promotions Media Network™ (CPMN™) provides casino operators and gaming environments with advanced ad-serving capabilities, creating new revenue streams while enhancing guest engagement. The company's platform focuses on three key gaming segments: casino, lottery operators, and iGaming platforms. Through Deep Intelligence Marketing, Context is creating the next evolution of retail media—where every consumer moment can be an extraordinary brand experience. For more information, visit https://www.contextnetworks.net.
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SOURCE Context Networks
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