First Topgolf in Iowa Opens Its Doors in Des Moines on Friday, Sept. 6

Rhea-AI Summary

Topgolf, a modern golf entertainment leader, is set to open its first venue in Iowa on September 6, 2024. The Topgolf Des Moines facility, located at 7655 Mills Civic Parkway in West Des Moines, will be the company's 101st global outdoor venue. The two-level facility features 72 climate-controlled hitting bays equipped with Toptracer technology, a full-service restaurant and bar, and various entertainment options.

The venue will employ approximately 300 'Playmakers' and aims to make golf accessible to players of all skill levels. It offers unique games like Block Party, lessons through the Coach program, and the option to use professional-grade clubs. The facility also includes a 22-foot video wall, over 100 HDTVs, an outdoor patio, and semi-private event rooms for various gatherings.

Positive

• Opening of first Topgolf venue in Iowa, expanding the company's market presence
• Creation of approximately 300 jobs in the local community
• Diversification of entertainment options in the West Des Moines area
• Potential to attract more visitors to the city, benefiting local businesses

Negative

• None.

The two-level venue sits within The Parkways development in West Des Moines

DALLAS, Aug. 22, 2024 /PRNewswire/ -- Modern golf entertainment leader Topgolf announced today it will open its first venue in Iowa, Topgolf Des Moines, on Sept. 6. This is Topgolf's 101^st global outdoor venue.

Topgolf Basics

• Never been to a Topgolf venue? Think of it as a modern golf experience where anyone – including people who have never picked up a golf club and those who want to perfect their swing – can participate in the sport in a relaxed, no-pressure environment.
• The venue is located at 7655 Mills Civic Parkway on the corner of Jordan Creek Parkway and Mills Civic Parkway within the West Des Moines city limits.
• The venue employs roughly 300 Playmakers (aka employees) – think bay hosts, bartenders, ball picker upper people, etc.
• Can't swing a golf club to save your life? You'll be in good company. Topgolf celebrates the bad shots just as much as the beautiful swings.
• Topgolf's new golf club, The Sure Thing, is designed to make golf less hard for beginners or those whose game isn't that great.

It's Golf

• Topgolf Des Moines features 72 outdoor climate-controlled hitting bays spanning two levels. Each bay has lounge-type furniture or high-top tables where groups can cheer – or heckle – the other Players.
• The venue is equipped with Topgolf's Toptracer technology, which traces each golf ball's flight path, distance and other cool metrics.
• Players aim at giant targets on the field while playing virtual courses or Topgolf's new game, Block Party! A game designed for everyone, Block Party helps level the playing field since the whole outfield is scorable. (That means first-timers have an excellent shot at beating more seasoned Players!).
• Players can even partake in lessons through Topgolf's Coach program, led by the venue's Director of Instruction, or play with the same clubs as the pros with the Club Upgrade option.
• Snag the latest and greatest Chrome Tour golf balls available for purchase in the lobby before heading out!

It's Not Golf

• Topgolf takes its "not golf" very seriously. What we mean: A full-service restaurant and bar helmed by executive chefs serving up Player favorites like the injectable donut holes and cheesy macaroni bites.
• A 22-foot video wall, more than 100 HDTVs, an outdoor patio, music and year-round family-friendly programming round out the Topgolf experience.
• Semi-private event rooms are prime spots for team outings, family gatherings, meetings or really anything Players are looking to celebrate.

What They Said

• Topgolf COO Erin Chamberlin: "We are thrilled to bring the first Topgolf experience to Iowa and the greater Des Moines metropolitan area. Topgolf is all about having fun and making the game of golf accessible to everyone – even the most inexperienced Player! We're excited for residents and visitors alike to experience our unique style of play."
• West Des Moines Mayor Russ Trimble: "We are so proud to have the first ever Topgolf in the state of Iowa here in West Des Moines! This game-changing entertainment venue will draw even more people into our city and will provide our residents with yet another fun activity for the whole family to enjoy."
• Hurd Real Estate Founder & President Richard Hurd: "As President of Hurd Real Estate, I am excited to announce the opening of the first Topgolf facility in Iowa! This new state-of-the-art facility will be located across the street from Jordan Creek Mall at 7655 Mills Civic Parkway, West Des Moines, IA. The addition of Topgolf to the existing lifestyle uses in this trade area is a testament to the strength of the West Des Moines retail corridor. Please join me in welcoming this exciting new retailer to the Des Moines metropolitan community!"

For more info on Topgolf's Des Moines venue, visit the venue's location page. Those interested in joining the team can apply on Topgolf's career website.

About Topgolf
A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is the ultimate instigator of play. Thanks to our 100+ outdoor Topgolf venues around the globe, industry-leading Toptracer technology, mobile games and app, we're leading the charge of modern golf wherever our Players are. We offer a variety of tech-driven games, a top-tier food and drink menu, and a vibe focused on more play for all. Topgolf brands are on a mission to enable Players to hit 50 billion golf balls between 2022 and 2025. To learn more or make plans to come play around, visit topgolf.com.

About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO and Jack Wolfskin. "Modern Golf" is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at topgolfcallawaybrands.com.

Topgolf Media Contact:
Sarah Donovan
Email: press@topgolf.com

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SOURCE Topgolf

FAQ

When is Topgolf Des Moines opening?

Topgolf Des Moines is scheduled to open on September 6, 2024.

Where is the new Topgolf venue located in Des Moines?

The new Topgolf venue is located at 7655 Mills Civic Parkway, on the corner of Jordan Creek Parkway and Mills Civic Parkway within the West Des Moines city limits.

How many hitting bays does Topgolf Des Moines have?

Topgolf Des Moines features 72 outdoor climate-controlled hitting bays spanning two levels.

What technology does Topgolf Des Moines use for tracking golf balls?

Topgolf Des Moines is equipped with Toptracer technology, which traces each golf ball's flight path, distance, and other metrics.