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Topgolf Callaway Brands Corp. has transitioned back to Callaway Golf Company after completing portfolio actions that refocused the issuer on golf equipment and complementary soft goods. Recurring news covers Callaway Golf product launches, including Quantum drivers, fairway woods, irons and hybrids, as well as Chrome Tour, Chrome Tour X and Chrome Soft golf balls.
Company updates also include financial results, segment performance, apparel licensing, capital actions, and the completed sales of Jack Wolfskin and a majority stake in Topgolf and Toptracer. These developments frame the business around Golf Equipment and Apparel, Gear and Other, while retaining a minority interest in Topgolf.
Topgolf (NYSE:MODG) has announced a promotional partnership with Netflix to celebrate the premiere of Happy Gilmore 2. The company will host a special giveaway at all U.S. venues, offering Players the chance to win a limited-edition Odyssey Hockey Stick putter - the same model used in the upcoming movie.
The promotion will run on July 27 and August 1-3, 2025, with two putters available to be won at each venue. Players who receive a golden ball during gameplay will win the exclusive putter along with a tube sock headcover. The promotion aligns with the movie's Netflix premiere on July 25, 2025.
Topgolf (NYSE:MODG) has launched an innovative marketing campaign combining golf and football by installing regulation-size field goal posts at 50 venues nationwide for the '25-'26 season. The company introduced the "Topgolf Dadternship" contest, running from July 15 to August 8, 2025, seeking one dad to become their unofficial intern.
The winner will receive a one-year Platinum Membership, a $2,000 gift card, exclusive behind-the-scenes access, and branded merchandise. CEO Artie Starrs emphasized this initiative aligns with Topgolf's focus on play and friendly competition, offering fans a new way to test their accuracy while celebrating football's preseason energy.
[ "Creative marketing campaign combining golf and football to attract new customers", "Expansion of entertainment offerings across 50 venues nationwide", "Strategic timing with football season to drive engagement" ]Callaway Golf (NYSE:MODG) has announced the launch of Limited Edition Odyssey Hockey Stick Putters and Callaway Golf Balls in celebration of the upcoming Netflix release of Happy Gilmore 2. The golf balls will be available starting July 11th at $59.99 per dozen, while the putters will launch on July 25th at $499.99.
The announcement highlights Odyssey's position as the #1 Putter for over 25 years on major worldwide Tours. The company's Chrome Tour Golf Ball line, supported by a $100 million investment in their Chicopee manufacturing plant, has achieved 4 major wins to date. The limited edition products feature iconic movie quotes and designs inspired by the film franchise.
Topgolf (NYSE:MODG) has announced a special promotional partnership with Marvel Studios, launching an exclusive in-venue experience inspired by "The Fantastic Four: First Steps" movie. The promotion will run from June 30 through September 15, 2025 across all U.S. venues and Glasgow.
The experience features a Marvel-themed takeover of Topgolf's Block Party digital game mode. Groups of four or more players can receive a free order of donut holes during their visit. The company is also offering several value deals including 50% off gameplay Monday through Thursday, special night rates of $30-40 per hour on Friday and Saturday nights, and Sunday Funday pricing.
The promotion includes special menu items such as frozen cocktails, specialty drinks, and value-priced beverages including $5 Beers and $6-8 Margaritas. This marks Topgolf's second collaboration with Marvel Studios, following their previous partnership for "Captain America: Brave New World."