Topgolf Swings into Summer with Serious Value and Fun

Rhea-AI Summary

Topgolf (MODG) announces comprehensive summer value offerings starting June 9, 2025, featuring significant discounts and promotions across U.S. venues. Key initiatives include 50% off golf Monday through Thursday, Sunday Funday specials ($30-$40/hour), and Topgolf Nights weekend deals. The company is introducing a Summer Fun Pass for $250, offering unlimited gameplay from Memorial Day to Labor Day with additional perks. The promotion includes new menu items, frozen cocktails, and a Marvel Studios' Fantastic Four themed experience running June 30 to September 15. CEO Artie Starrs emphasizes the company's commitment to making premium experiences more affordable during uncertain economic times. The initiative is supported by a new "You're Better Off at Topgolf" advertising campaign launching June 9.

Positive

• 50% discount on golf Monday through Thursday across U.S. venues indicates strong commitment to value pricing
• Introduction of $250 Summer Fun Pass offering unlimited gameplay and additional benefits shows potential for recurring revenue
• New promotional strategy could drive increased foot traffic and venue utilization during off-peak hours
• Partnership with Marvel Studios' Fantastic Four demonstrates ability to secure high-profile entertainment collaborations

Negative

• Significant discounting strategy may impact profit margins
• Value pricing approach suggests possible pressure on regular-price business
• Market-dependent pricing variations could lead to customer confusion
• Promotional timing limited to summer season may result in seasonal revenue fluctuations

New daily deals, a fan-favorite Summer Fun Pass, cool treats and more make Topgolf THE place to play this summer

DALLAS, June 4, 2025 /PRNewswire/ -- Topgolf is doubling down on fun this summer with a new lineup of daily value offers and some seriously good bites, all designed to help Players save their green – for the greens. We get it – times are tight, but that shouldn't stop you from planning a great time with friends and family. That's why we're flipping the script and giving Players more for less.

"Topgolf exists to bring joy to all Players, experts and novices alike, by creating more ways to play the game of golf – and making our play more affordable," said Topgolf CEO Artie Starrs. "We're meeting Players where they are in these uncertain economic times by reducing game play pricing, serving up affordable food and beverage options, and leveling up the in-venue experience. It's a premium experience without the premium price tag."

Here's the gist: Every day of the week, Players across the country can cash in on value offers specific to their markets: Sunday Funday, Half-Off Golf Monday through Thursday, and Topgolf Nights on Friday and Saturday. Players can expect reduced hourly game play fees and a bevy of affordable food and beverage options priced with the group in mind. Here's what's teeing off:

The Value Lineup
Half-Off Golf: That's right – 50% off golf all day long this summer only, Monday through Thursday in all U.S. venues (excluding Myrtle Beach) beginning June 9. No frills, but we're definitely keeping it chill as we double the fun at half the price.

Sunday Funday: A seriously fun outing for the entire family. Players can enjoy game play for $30-$40 per hour (prices and availability vary by market). Expect a Teeline Treat Trolley (Trolli® Gummi Pops and other cold treats) and access to a Funday Faves Platter ($34-$38), which feeds up to six people and is complete with one full order of warm pretzel bites, cheesy macaroni bites, six buttermilk fried chicken sliders, tortilla chips and salsa, queso blanco and ranch for dipping. Not available at Chattanooga, Augusta and Las Vegas; price varies by market.

Topgolf Nights: This one's for the socialites, night owls and glow-getters. Bring your crew to Topgolf from 10 p.m. to close on Friday and Saturday and enjoy game play at the low price of $30-$40 per hour. Prices and availability vary by market.

Summer Fun Pass: Eat. Play. Repeat. All summer long. Topgolf is bringing back its Summer Fun Pass, an all-access pass to endless game play for Players, Memorial Day to Labor Day, for them and five of their friends for $250. It ultimately pays for itself in less than three visits! Passholders get unlimited visits with two hours of game play Monday-Friday from 9 a.m. to 5 p.m. and Saturday and Sunday before noon, plus 10% off food and non-alcoholic beverages. Get all the details at www.topgolf.com/funpass.

Limited-Time Menu Items
Topgolf is launching a summer vibe so cool, it needs a fan (actually, we're installing more of those, too). Think: Frozen cocktails (Lemonade, Margarita and Pina Colada) with a swirl upgrade and a Rocket Berry Mojito made with Red Bull®; tasty non-alcoholic options perfect for every holiday (Red, White & Boba and Basil Peach Palmer); a Teeline Treat Trolley with novelty cold treats; take-home cold cups that will keep your draft beer nice and crisp; and $5 Beers and $6-8 Margaritas (price is market dependent).

Experience inspired by "The Fantastic Four: First Steps" 
Players can flex their fantastic powers from June 30 through Sept. 15 with a new in-venue experience inspired by Marvel Studios' "The Fantastic Four: First Steps," in theaters July 25. Bonus: Bring your fantastic four or more and receive a free order of donut holes-in-one - available all day, every day at all U.S. locations.

"You're Better Off at Topgolf" Advertising Campaign 
We're in the business of creating fun experiences at Topgolf, and we take that responsibility really seriously. Players are faced with choices every day: where to eat, where to play, and where to hang with friends and family – all while considering options that don't break the bank. At Topgolf, value and premium experiences aren't mutually exclusive.

Topgolf's newest ad campaign brings this reality to life on June 9 across national and local streaming, digital and social channels. The campaign assets were developed in partnership with Topgolf's creative agency of record, Anomaly. See all the current spots here.

About Topgolf 
A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, which are powered by industry-leading Toptracer technology, we're leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events, and a vibe focused on more play for all. To learn more, plan an event, or make plans to come play around, visit topgolf.com.

About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey and OGIO. "Modern Golf" is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. For more information, please visit https://www.topgolfcallawaybrands.com.

For further information: press@topgolf.com

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SOURCE Topgolf

FAQ

What are the main summer discounts offered by Topgolf (MODG) in 2025?

Topgolf offers 50% off golf Monday-Thursday, Sunday Funday specials ($30-$40/hour), and Topgolf Nights weekend deals ($30-$40/hour from 10 PM). A Summer Fun Pass is available for $250 with unlimited gameplay and additional benefits.

How much is Topgolf's Summer Fun Pass 2025 and what does it include?

The Summer Fun Pass costs $250 and includes unlimited 2-hour gameplay sessions Monday-Friday (9AM-5PM) and weekends before noon, plus 10% off food and non-alcoholic beverages, valid Memorial Day to Labor Day.

When does Topgolf's summer 2025 promotion start?

Topgolf's summer promotions, including Half-Off Golf days, begin June 9, 2025, while the Fantastic Four themed experience runs from June 30 to September 15, 2025.

What special menu items is Topgolf introducing for summer 2025?

Topgolf is introducing frozen cocktails (Lemonade, Margarita, Pina Colada), Rocket Berry Mojito, Red White & Boba, Basil Peach Palmer, and special pricing on beers ($5) and margaritas ($6-8).

What is Topgolf's Fantastic Four promotion in summer 2025?

From June 30 to September 15, Topgolf offers a Marvel Studios' 'The Fantastic Four: First Steps' themed experience, including free donut holes-in-one for groups of four or more.