TOPGOLF CALLAWAY BRANDS ANNOUNCES EXTENSION OF LONG-STANDING CALLAWAY APPAREL LICENSE AGREEMENT WITH PERRY ELLIS INTERNATIONAL
Rhea-AI Summary
Topgolf Callaway Brands (NYSE: MODG) announced an extension of its multi-year apparel licensing agreement with Perry Ellis International through December 31, 2032. The amended agreement continues a partnership that began in 2009 and preserves global distribution across North America, Latin America, Europe, the Middle East and Africa via retail, specialty and e-commerce partners. The amendment also commits to a jointly developed premium Callaway Apparel line to be launched no later than 2028. Topgolf Callaway Brands retains ownership and operation of Callaway Apparel in Korea and Japan.
Positive
- License extended through December 31, 2032
- Premium apparel line committed for launch no later than 2028
- Global distribution across NA, LATAM, EMEA via retail and e-commerce
Negative
- Continued dependence on Perry Ellis as apparel licensee through 2032
- Premium line timing not before 2028, delaying near-term revenue potential
News Market Reaction 4 Alerts
On the day this news was published, MODG declined 0.19%, reflecting a mild negative market reaction. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $4M from the company's valuation, bringing the market cap to $2.13B at that time. Trading volume was above average at 1.5x the daily average, suggesting increased trading activity.
Data tracked by StockTitan Argus on the day of publication.
Under the amended agreement, the collaboration with Perry Ellis International, Inc.—originally signed in 2009—will continue through December 31, 2032. This agreement ensures a stable and long-term partnership for Callaway Apparel brand, one of the golf industry's leading performance-apparel franchises and underscores the continued momentum of the brand, which today enjoys broad global distribution across
The amendment also provides for the future introduction of a premium Callaway Apparel line, to be jointly developed and launched no later than 2028.
"Our partnership with Perry Ellis International continues to strengthen the reach and appeal of Callaway Apparel worldwide," said Chip Brewer, President and Chief Executive Officer of Topgolf Callaway Brands. "Extending this relationship reflects the continued success of the brand and our shared commitment to quality, performance, and innovation."
"Callaway Apparel's growth over the past five years reflects the power of the Callaway brand and our team's relentless drive to innovate," said Oscar Feldenkreis, Chief Executive Officer of Perry Ellis International. "This renewal underscores the strength of our collaboration and sets the stage for the next phase of global expansion, including the upcoming launch of a new premium line that brings together advanced performance materials and refined design."
Topgolf Callaway Brands owns and operates the Callaway Apparel brand in
About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, and OGIO. "Modern Golf" is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. For more information, please visit https://www.topgolfcallawaybrands.com/.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The company's collections of men's dress and casual sportswear, golf sportswear, lifestyle men's sportswear and women's lifestyle collections are distributed through major retail channels. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Farah®. Laundry by Shelli Segal® and Rafaella®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel and accessories. Additional information on the company is available at www.pery.com.
Forward-Looking Statements
This press release contains forward-looking statements, including statements regarding future product introductions and anticipated brand growth. Actual results may differ materially due to various risks and uncertainties as described in the Company's filings with the Securities and Exchange Commission.
Investor/Media Contact
Katina Metzidakis
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SOURCE Topgolf Callaway Brands Corp.