TOPGOLF BREAKS GROUND ON FIRST VENUE IN FLORIDA PANHANDLE

Rhea-AI Summary

Topgolf has broken ground on a new two-level venue in Panama City Beach, Florida, set to open in summer 2025. This will be Topgolf's 10th venue in the state, located adjacent to Pier Park. The facility will feature 74 outdoor climate-controlled hitting bays equipped with Toptracer technology, a full-service restaurant and bar, a 22-foot video wall, and over 140 HDTVs. The venue will employ 275-300 Playmakers and aims to cater to both locals and tourists in the popular Emerald Coast area. Mayor Stuart Tettemer welcomed Topgolf's investment, highlighting its potential to enhance the city's entertainment options and provide family-oriented fun.

Positive

• Expansion into a new market in Florida, potentially increasing revenue
• Creation of 275-300 new jobs in Panama City Beach
• Strategic location in a popular tourist area, potentially attracting high visitor numbers
• Diversification of entertainment offerings, appealing to both golfers and non-golfers

Negative

• None.

The venue will be located adjacent to Pier Park in Panama City Beach

DALLAS, Sept. 10, 2024 /PRNewswire/ -- Topgolf announced today it broke ground on a two-level venue located along Florida's Emerald Coast in Panama City Beach. Set to open in summer 2025, it will be Topgolf's 10^th venue in the state.

The Basics

• If you've never been to a Topgolf venue before, think of it as a modern golf experience where anyone – including people who have never picked up a golf club and those who want to perfect their swing – can participate in the sport in a relaxed, no-pressure environment.
• Topgolf Panama City Beach will be located along Powell Adams Drive just south of the intersection of Panama City Beach Parkway adjacent to Pier Park.
• Once open, Topgolf Panama City Beach will employ roughly 275-300 Playmakers.

It's Golf

• Topgolf Panama City Beach will have 74 outdoor climate-controlled hitting bays spanning two levels. Each bay will have lounge-type furniture or high-top tables where groups can cheer – or heckle – the other Players.
• The venue will be equipped with Topgolf's Toptracer technology, which traces each golf ball's flight path, distance and other cool metrics.

It's Not Golf

• Topgolf takes its "not golf" very seriously. What we mean: A full-service restaurant and bar manned by executive chefs, a 22-foot video wall, more than 140 HDTVs, an outdoor patio, music and year-round family-friendly programming are just as much a part of the Topgolf experience.
• Enhanced, deluxe bays and an outdoor area with yard games will also offer the prime spot for team outings, family gatherings, business meetings or really anything Players are looking to celebrate.

What They Said

• Topgolf Chief Development Officer Chris Callaway: "Topgolf Panama City Beach will be primed to host locals and visitors alike as the popular tourism area boasts millions of visitors each year. Naturally, we believe Topgolf will help bolster the entertainment district to new heights! We can't wait for new and existing Players to enjoy the unique Topgolf experience."
• Mayor of Panama City Beach Stuart Tettemer: "We are excited for Topgolf's arrival in Panama City Beach and believe it will be a great addition to our community – offering both residents and visitors the opportunity to brush up on their golf skills or explore golf for the very first time. Topgolf's investment in PCB will not only enhance our city's entertainment options, but it will also be a great opportunity to gather, socialize and have some family-oriented fun. We welcome Topgolf and look forward to its opening day."

About Topgolf
A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, industry-leading Toptracer technology, mobile games and app, we're leading the charge of modern golf wherever our Players are. We offer a variety of tech-driven games, a top-tier food and drink menu, and a vibe focused on more play for all. Topgolf brands are on a mission to enable Players to hit 50 billion golf balls between 2022 and 2025. To learn more or make plans to come play around, visit topgolf.com.

About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin and World Golf Tour ("WGT"). "Modern Golf" is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at topgolfcallawaybrands.com.

For further information: press@topgolf.com

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SOURCE Topgolf

FAQ

When is the new Topgolf venue in Panama City Beach, Florida expected to open?

The new Topgolf venue in Panama City Beach, Florida is expected to open in summer 2025.

How many hitting bays will the Panama City Beach Topgolf venue have?

The Panama City Beach Topgolf venue will have 74 outdoor climate-controlled hitting bays spanning two levels.

What technology will be used in the new Topgolf venue in Panama City Beach?

The venue will be equipped with Topgolf's Toptracer technology, which traces each golf ball's flight path, distance, and other metrics.

How many jobs will the new Topgolf venue create in Panama City Beach?

Once open, the Topgolf venue in Panama City Beach will employ approximately 275-300 Playmakers.