Topgolf Callaway Brands Launches Beginner-Friendly Golf Equipment Site, Topgolf Shop

Rhea-AI Summary

Topgolf and Topgolf Callaway Brands Corp. (NYSE: MODG) have launched Topgolf Shop, a beginner-friendly golf equipment website. The site offers Callaway golf clubs, balls, and accessories tailored for new golfers, aiming to make the transition from Topgolf venues to actual courses easier. With only 25% of beginner golfers staying in the game long-term, Topgolf Shop addresses the challenge of finding appropriate equipment for newcomers.

The website features a simple survey to guide players through gear recommendations, access to booking lessons or reserving bays at Topgolf venues, and a straightforward navigation for individual product purchases. The initial product lineup includes Callaway Complete Golf Club Sets for various demographics, golf balls, gloves, and tees. Additional offerings, including special edition items and Topgolf-branded accessories, will be rolled out by year-end.

Positive

• Launch of Topgolf Shop website to cater to beginner golfers
• Partnership between Topgolf and Callaway leveraging their respective expertise
• Potential to increase long-term player retention in golf
• Expansion of product offerings planned through the end of the year

Negative

• Only 25% of beginner golfers currently stay in the game long-term

The website features golf clubs, balls and accessories for beginner golfers

DALLAS, Oct. 3, 2024 /PRNewswire/ -- Topgolf and Topgolf Callaway Brands Corp. (NYSE: MODG) announced today the launch of golf equipment website, Topgolf Shop, geared toward providing beginners and off-course Players with a simple way to purchase entry-level golf equipment. The site marries Topgolf Callaway Brands' expertise in golf equipment with Topgolf's commitment to making the game more accessible and fun for beginner golfers.

"Making golf less hard and more fun for Players has always been the goal at Topgolf, and Callaway's expertise in the golf equipment space helps bring this to life for Players transitioning from the bay to the course for the first time," said Topgolf CEO Artie Starrs. "Launching Topgolf Shop is a no-brainer for our Players, and we are proud to exclusively bring them Callaway golf clubs and equipment through the Topgolf Shop."

With 3.4 million "first-time-on-course" golfers in 2023, only 25% of beginner golfers stayed in the game long-term according to the National Golf Foundation. Topgolf's internal research team conducted a comprehensive analysis of the needs and preferences of its Players, concluding that a large driver behind this is the difficulty in finding information and resources to purchase the right equipment. To address these challenges, Topgolf Shop is dedicated to providing accessible information and a curated selection of equipment to support new golfers in their journey.

"We are thrilled to support new golfers by providing high-quality equipment as they start their journey in golf," said President of Callaway Golf Glenn Hickey, "With Topgolf Shop, beginners can easily find the essential gear they need to confidently hit the course and enjoy the game."

Topgolf Shop Details
Topgolf Shop is designed to be user-friendly in look, feel and ease of use, guiding Players seamlessly on their journey to becoming on-course golfers. The website includes multiple features to achieve this, including:

• A simple survey that guides Players through the gear recommendation process. Questions pertaining to left or right-handedness, height, swing speed and usage intentions help calculate the best equipment option in less than a few minutes. Players are then served beginner Callaway club set suggestions that best serve their needs and goals.
• Access to valuable information and convenient resources for enhancing golf skills, including the ability to book lessons or reserve a bay at Topgolf venues to practice with new equipment.
• Straightforward navigation of the site allows Players to peruse individual products for purchase. These products, which appeal to all skill levels, include the four main items needed to tee off:
  • Callaway Complete Golf Club Sets for Men, Women and Juniors
  • Golf balls in a variety of colors and designs
  • Golf gloves
  • Golf tees

Additional product offerings will be rolled out through the end of the year, including special edition Chrome Tour golf balls, Ogio accessories, Topgolf-branded accessories and exclusive golf equipment only available on Topgolf Shop.

Check out topgolf.shop today - happy shopping, Players!

About Topgolf
 A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is the ultimate instigator of play. Thanks to our 100+ outdoor Topgolf venues around the globe, industry-leading Toptracer technology, mobile game and app, we're leading the charge of modern golf wherever our Players are. We offer a variety of tech-driven games, a top-tier food and drink menu, and a vibe focused on more play for all. Topgolf brands are on a mission to enable Players to hit 50 billion golf balls between 2022 and 2025. To learn more or make plans to come play around, visit topgolf.com.

About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Odyssey, OGIO and Jack Wolfskin. "Modern Golf" is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at topgolfcallawaybrands.com.

Topgolf Media Contact:
press@topgolf.com 

Topgolf Callaway Brands Media Contact:
press@tcbrands.com 

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SOURCE Topgolf

FAQ

What is Topgolf Shop and when was it launched?

Topgolf Shop is a beginner-friendly golf equipment website launched by Topgolf and Topgolf Callaway Brands Corp. (NYSE: MODG) on October 3, 2024. It offers Callaway golf clubs, balls, and accessories tailored for new golfers.

What products are available on Topgolf Shop?

Topgolf Shop offers Callaway Complete Golf Club Sets for Men, Women, and Juniors, golf balls in various colors and designs, golf gloves, and golf tees. Additional products, including special edition items and Topgolf-branded accessories, will be added by the end of the year.

How does Topgolf Shop help beginner golfers?

Topgolf Shop features a simple survey to guide players through gear recommendations, provides access to booking lessons or reserving bays at Topgolf venues, and offers straightforward navigation for individual product purchases, making it easier for beginners to find appropriate equipment.

What percentage of beginner golfers currently stay in the game long-term?

According to the National Golf Foundation, only 25% of beginner golfers currently stay in the game long-term. Topgolf Shop aims to address this issue by making it easier for newcomers to find and purchase appropriate equipment.