Evie Ring Announces Brand Partnership with Lifestyle Content Creator Heidi D'Amelio

Rhea-AI Summary

Movano Health (Nasdaq: MOVE) has announced a brand partnership with lifestyle content creator Heidi D'Amelio, who will share her experiences with the Evie Ring to her 12 million Instagram and TikTok followers. The Evie Ring, priced at $269 with no subscription fees, is the first smart ring designed specifically for women, featuring an open design for finger size fluctuations and AI-powered health tracking. D'Amelio will provide product feedback to help improve the Evie app. The company recently restocked the product and plans to release an Android version in November 2024.

Positive

• Partnership with influencer reaching 12M social media followers
• No subscription fees required for the product
• Planned Android release expansion in November 2024
• Successfully restocked inventory
• Product priced competitively at $269

Negative

• Currently to iOS platform only
• Single sales channel limitation (exclusively through eviering.com)

Insights

Market Research Analyst

This influencer partnership with Heidi D'Amelio represents a significant marketing push for Movano Health's Evie Ring, targeting a massive social media audience of 12 million followers. The collaboration's timing aligns strategically with the recent inventory restock and planned Android release for the holiday season. While influencer partnerships can drive substantial brand awareness and sales, the impact depends heavily on conversion rates and engagement metrics.

The $269 price point without subscription fees positions Evie competitively in the smart ring market. The focus on women-specific design and features, combined with D'Amelio's influence in the wellness and lifestyle space, could help differentiate the product in an increasingly crowded wearables market. However, the real test will be conversion from social media visibility to actual sales, especially given Movano's current market cap of $28.9M.

Collaboration Will Expand Awareness of Movano's Female First Wearable to D'Amelio's 12 Million Social Media Followers

PLEASANTON, Calif., Oct. 30, 2024 /PRNewswire/ -- Movano Health (Nasdaq: MOVE) today announced its first brand partnership with digital creator, wife, mom and entrepreneur Heidi D'Amelio. An icon in the wellness, fashion and beauty space, D'Amelio will share her experiences with Movano's Evie Ring with her more than 12 million Instagram and TikTok followers and also provide product feedback to help the Movano team fine-tune its roadmap for ongoing upgrades to the Evie app.

In addition to her large social media following, D'Amelio is known for her role on Hulu's The D'Amelio Show and Dancing With The Stars as well as for her family's snack food brand, Be Happy Snacks. She is also the mother of popular TikTok creators Dixie and Charli D'Amelio and matriarch of the D'Amelio family and a former personal trainer and model with a strong interest in health and wellness.

"Solid sleep is very important to me, and I love the Evie sleep tracker. It not only tracks hours slept, it also gives me a breakdown of how long I spend in each stage of sleep. Also, the workout log and goal setting help keep me on track for my fitness goals," D'Amelio said. "I'm excited to spread the word and help other women live healthier lives by taking advantage of Evie's platform."

Evie is the first smart ring designed specifically for women. It features an industry-first, award-winning open design that accommodates fluctuations in finger size, and is accompanied by an app that enhances users' ability to track and understand key metrics vital to their health and wellness. The app also generates deeper personalized health insights through AI-based pattern recognition, a feature that sets Evie apart from other wearables on the market.

"With Evie, we are building a community of women who strive to optimize their health through a better understanding of their daily activity patterns and habits," said Tyla Bucher, Chief Marketing Officer of Movano Health.  "Heidi's positivity, health and wellness focus, and massive social media audience make her an ideal messenger for amplifying our outreach and accelerating Evie adoption."

The Evie Ring is scratch-resistant, has 4+ days of battery life, and recharges in just 60 minutes with the included charger. It is available exclusively through www.eviering.com in gold, rose gold and silver finishes and in sizes 5-12 with an optional complimentary sizing kit for those who don't know their ring size. It costs $269 with no subscription fees. The company recently announced a successful back in stock update and is planning an Android release this November, timed for the holidays.

About Movano Health
Founded in 2018, Movano Inc. (Nasdaq: MOVE) dba Movano Health, maker of the Evie Ring (www.eviering.com), is developing a suite of purpose-driven healthcare solutions to bring medical-grade data to the forefront of wearables. Featuring modern and flexible form factors, Movano Health's devices offer an innovative approach to delivering trusted data to both customers and enterprises, capturing a comprehensive picture of an individual's health data and uniquely translating it into personalized and intelligent insights.

Movano Health is developing its proprietary technologies and wearable medical device solutions to enable the future use of data as a tool to proactively monitor and manage health outcomes across a number of patient populations that exist in healthcare. For more information on Movano Health, visit https://movanohealth.com/.

Forward Looking Statements
This press release contains forward-looking statements concerning our expectations, anticipations, intentions, beliefs, or strategies regarding the future. These forward-looking statements are based on assumptions that we have made as of the date hereof and are subject to known and unknown risks and uncertainties that could cause actual results, conditions, and events to differ materially from those anticipated. Therefore, you should not place undue reliance on forward-looking statements. Examples of forward-looking statements include, among others, statements we make regarding plans with respect to the commercial launches of the Evie Ring and EvieMED; our expectations regarding potential commercial opportunities; planned cost-cutting initiatives; anticipated FDA clearance decisions with respect to our products; expected future operating results; product development and features, product releases, clinical trials and regulatory initiatives; our strategies, positioning and expectations for future events or performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in our most recent Annual Report on Form 10-K and any subsequent Quarterly Reports on Form 10-Q, and in our other reports filed with the Securities and Exchange Commission, including under the caption "Risk Factors."  Any forward-looking statement in this release speaks only as of the date of this release. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

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SOURCE Movano

FAQ

What is the price of Movano Health's Evie Ring (MOVE)?

The Evie Ring costs $269 with no subscription fees.

When will Movano Health (MOVE) release the Android version of Evie Ring?

Movano Health plans to release the Android version of Evie Ring in November 2024.

What is the battery life of Movano Health's Evie Ring (MOVE)?

The Evie Ring has 4+ days of battery life and recharges in 60 minutes.

Who is Movano Health's (MOVE) new brand partner for the Evie Ring?

Movano Health has partnered with Heidi D'Amelio, a lifestyle content creator with 12 million social media followers.