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Veterans Healing Journey Becomes Soundtrack of Thrive Dispensaries

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MariMed (CSE: MRMD; OTCQX: MRMD) debuted an original song, Thrive: Anna, written by U.S. Army veteran and dispensary customer Ryan Taylor to celebrate his recovery and the welcoming environment at Thrive Dispensary in Anna, Illinois.

The company will play the song in-store across all 13 Thrive Dispensary locations in Massachusetts, Ohio, Delaware, Maryland, and Illinois, include a prerecorded introduction by a veteran team member, and make a donation to nonprofit FreedomSingsUSA in Taylor’s honor. Thrive: Anna is available for streaming on YouTube.

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Negative

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News Market Reaction – MRMD

+1.04%
+1.04% Session close to close

In the Dec 9 session, MRMD gained 1.04%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights MariMed’s use of its Thrive Dispensary platform to amplify a veteran’s ...
Analysis

This announcement highlights MariMed’s use of its Thrive Dispensary platform to amplify a veteran’s healing story and support FreedomSingsUSA, rolling a custom song out across 13 locations. In the broader context of recent earnings, strategic market exits, and new product launches, it reinforces a focus on brand, community, and patient experience rather than hard financial metrics. Investors may watch how such initiatives complement financial results and footprint optimization over time.

Key Figures

Thrive dispensaries: 13 locations Deployment duration: 16 months Original mission length: 4 months +1 more
4 metrics
Thrive dispensaries 13 locations Song to be played across all Thrive Dispensary sites in five states
Deployment duration 16 months Veteran’s Iraq deployment extended from planned four months to 16 months
Original mission length 4 months Initial expected duration of the veteran’s Iraq mission
Deployment year 2006 Year of the veteran’s Iraq deployment with the 82nd Airborne Division

Historical Context

5 past events · Latest: Dec 08 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Dec 08 Veteran branding initiative Positive +1.0% Veteran-inspired original song rolled out across 13 Thrive dispensaries.
Nov 18 Product launch Positive -1.9% Limited-edition winter Betty’s Eddies flavor introduced at select retailers.
Nov 05 Q3 2025 earnings Negative -12.5% Q3 revenue of $40.8M with GAAP net loss of $2.9M reported.
Nov 03 Hemp THC expansion Positive -15.2% Agreements to launch hemp-derived THC Vibations and Betty’s Eddies products.
Oct 28 Market exit Positive +1.8% Strategic exit from Missouri expected to improve margins and refocus on core states.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent product and expansion announcements often saw negative or muted price reactions, while operational optimization and community/branding news have aligned more positively with share moves.

Recent Company History

Over the last few months, MariMed reported Q3 2025 results with revenue of $40.8M and GAAP gross margin near 40%, but also a GAAP net loss of $2.9M and adjusted EBITDA of $5.1M. Strategic actions included exiting the Missouri market to improve margins and launching hemp-derived THC products under a new MMA Hemp Inc. unit. Branded product extensions, like the winter Betty’s Eddies chew, and community- and dispensary-focused initiatives, such as the veteran-inspired song, highlight a focus on brand strength in core markets.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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MariMed Debuts Original Song Inspired by a U.S. Army Veteran’s Experience, Supporting FreedomSingsUSA, and Strengthening its Commitment to Veteran-Focused Initiatives

NORWOOD, Mass., Dec. 08, 2025 (GLOBE NEWSWIRE) -- MariMed Inc. (“MariMed”) (CSE: MRMD) (OTCQX: MRMD), a leading multi-state cannabis operator committed to improving lives every day, today announced an inspiring new initiative sparked by U.S. Army veteran and MariMed dispensary customer Ryan Taylor. After years of battling the physical and emotional wounds of combat, Taylor found meaningful relief through medical cannabis and ultimately discovered a renewed sense of peace at MariMed’s ThriveDispensary in Anna, Illinois.

His transformative experience motivated him to put his singer-songwriter talents to work, crafting an original song, Thrive: Anna, that captures the welcoming, uplifting atmosphere he feels each time he walks into Thrive Dispensary. Starting this month, MariMed will feature the song in-store across all 13 of its Thrive Dispensary locations in Massachusetts, Ohio, Delaware, Maryland, and Illinois.

Before each airing, customers will hear a recorded introduction from a Thrive Dispensary team member who is also a veteran. The message provides context about the song’s inspiration, recognizes the work of FreedomSingsUSA, a nonprofit that partners professional songwriters with veterans to help them share their stories through music, and encourages customers to support the organization. In addition, MariMed will make a donation to FreedomSingsUSA in Taylor’s honor.

“I served in the 82nd Airborne Division and deployed to Iraq in 2006. What was supposed to be a four-month mission turned into 16 grueling months of intense combat, devastating loss, and the illness that eventually led to part of my lung being removed,” said Ryan Taylor. “Coming home, I carried crippling trauma and was relying on so many prescription pills that I felt like a walking pharmacy. It wasn’t until a family member encouraged me to try medical cannabis that I finally found real relief. Cannabis helped me feel like myself again, and I’ve been pill-free ever since. Writing Thrive: Anna was my way of saying ‘thank you’ to my favorite dispensary and bring attention the great work of FreedomSingsUSA.”

“Ryan’s journey is a profound example of how cannabis can transform lives, especially for those who have sacrificed so much for our country,” said veteran and Purple Heart recipient Donnie Spurlock, Store Manager at Thrive Dispensary in Anna. “What he wrote and produced is more than a song; it’s a celebration of healing, gratitude, and the sense of community that we try to cultivate at Thrive Dispensary every day. We’re honored to elevate his voice and to continue expanding programs that meaningfully support veterans.”

Thrive: Anna is now available for streaming on YouTube.

For a complete listing of Thrive Dispensary locations, please visit www.thrivedispensaries.com.

About MariMed
MariMed Inc. is a leading multi-state cannabis operator, known for developing and managing state-of-the-art cultivation, production, and retail facilities. Our award-winning portfolio of cannabis brands, including Betty's Eddies™, Bubby’s Baked™, Vibations™, InHouse™, and Nature’s Heritage™, sets us apart as an industry leader. These trusted brands, crafted with quality and innovation, are recognized and loved by consumers across the country. With a commitment to excellence, MariMed continues to drive growth and set new standards in the cannabis industry. For additional information, visit www.marimedinc.com.

Media Contact:
Zach Galasso
DPA Communications 
Email: zach@dpacommunications.com
Phone: (978) 604-5423

Company Contact:
Howard Schacter
Chief Communications Officer
Email: hschacter@marimedinc.com
Phone: (781) 277-0007


FAQ

What did MariMed (MRMD) announce on December 8, 2025 about Thrive Dispensaries?

MariMed announced it will play an original song, Thrive: Anna, across all 13 Thrive Dispensary locations and donate to FreedomSingsUSA in the songwriter’s honor.

Who wrote the song Thrive: Anna and what inspired it?

U.S. Army veteran and MariMed customer Ryan Taylor wrote Thrive: Anna inspired by his recovery and experience at Thrive Dispensary in Anna, Illinois.

Which states will feature the song in MariMed’s Thrive Dispensary stores?

The song will be played in Thrive Dispensary locations in Massachusetts, Ohio, Delaware, Maryland, and Illinois.

Where can investors or customers stream Thrive: Anna now?

Thrive: Anna is available for streaming on YouTube.

How will MariMed provide context for the song when it plays in stores?

Each airing will include a prerecorded introduction from a Thrive Dispensary team member who is also a veteran to explain the song’s inspiration and highlight FreedomSingsUSA.