Leveling Up Game Night: Candy Crush Turns LA Clippers Game Into Arena-Wide Takeover With Surprise Anna Faris Reveal
Candy Crush turned LA Clippers game night at Intuit Dome into an arena-wide activation on April 1, 2026, featuring a surprise celebrity reveal when Anna Faris removed a Bubblegum Troll mask.
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Rhea-AI Summary
Candy Crush turned LA Clippers game night at Intuit Dome into an arena-wide activation on April 1, 2026, featuring a surprise celebrity reveal when Anna Faris removed a Bubblegum Troll mask.
The event included costumed characters, candy-themed visuals, giveaways, exclusive merch, and extends a partnership with Intuit Dome running through 2028.
Details
News Market Reaction – MSFT
On Apr 1, the day this news came out, MSFT closed 0.22% below the previous close.
Data tracked by StockTitan Argus for the Apr 1 session.
Key Figures
- Partnership start
- October 2025
- Candy Crush and Intuit Dome first teamed up
- Partnership term
- Through 2028
- Candy Crush–Intuit Dome arena partnership duration
- Current price
- $370.17
- Pre-news trading level for MSFT
- 52-week high
- $555.45
- Upper bound of past year’s trading range
- 52-week low
- $344.79
- Lower bound of past year’s trading range
- Market cap
- $2,665,503,813,121
- MSFT equity value before this news
Historical Context
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Board declared a quarterly dividend of $0.91 per share.
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Candy Crush All Stars 2026 tournament with $1M prize pool and sponsors.
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Dragon Copilot expansion to rural hospitals with discounted offer.
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CrowdStrike Falcon made purchasable via Microsoft Marketplace with ACC eligibility.
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Zillow for Warcraft microsite highlighting fantasy home browsing experience.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
- Anna Faris goes undercover as beloved Candy Crush character, Bubblegum Troll before revealing herself to fans during the game.
- Characters, playful surprises, and fan rewards transform the arena into a real-world Candy Crush experience.
- Building on the brand's multi-year partnership with Intuit Dome, Candy Crush elevated game night, opening up new ways of Making the World Playful.
Basketball is about more than what happens on the court — some of the most memorable experiences happen around the game. Guided by King's mission of Making the World Playful, Candy Crush brought that energy to Intuit Dome, turning game night into a series of fun, unexpected moments for fans across the arena.
As the fourth quarter wound down, the host teased that a Candy Crush superfan had taken their fandom to the next level by stepping into the game itself. The surprise reveal began as soon as fans spotted one of Candy Crush's beloved characters, Bubblegum Troll, burst onto the court. While costumed characters usually stay anonymous, the host revealed this one couldn't, and moments later, the mask came off, revealing Anna Faris to the crowd.
"I've played a lot of roles, but stepping into the world of Candy Crush like this was something completely new," said Anna Faris. "I've always loved how the game is all about fun, joy, and a little bit of absurdity, so getting to bring that energy to life in an LA Clippers game like this made it an even more unique experience. I'm hoping for an awards push for this role!"
Throughout the night, Candy Crush transformed Intuit Dome into a vibrant, high-energy playground. Alongside Bubblegum Troll fan-favorite characters Yeti, Tiffi, and Mr. Toffee appeared all across the arena, crashing the pre-game intro, popping up in the infamous Swell fan section, taking over the Clippers Spirit team halftime performance, and bringing surprise and delight moments to every quarter. The experience extended arena-wide with candy-colored visuals, signature jingles, game-led giveaways, and exclusive merch that brought the world of Candy Crush to life. From tip-off to the final buzzer, Candy Crush made the entire game night experience that much sweeter.
Luken Aragon, Vice President of Marketing at Candy Crush said, "Our partnership with Intuit Dome brought Candy Crush to life beyond the screen, turning mobile gameplay into a high-energy, live fan experience. From start to finish, fans didn't just see Candy Crush — they stepped inside it and experienced it in an entirely new way."
Candy Crush and Intuit Dome first teamed up in October 2025 to celebrate connection through shared moments of fun. Together, they're bringing colorful, one-of-a-kind interactive experiences to LA Clippers fans, unlocking new ways to engage inside the arena. With the partnership running through to 2028, fans can expect even more sweet surprises and immersive moments along the way.
"Intuit Dome was designed to push the boundaries of the live sports experience," said Scott Sonnenberg, Chief Commercial Officer, LA Clippers and Intuit Dome. "Our partnership with Candy Crush brings that vision to life – infusing game night with playful moments and interactive ways for fans to connect through the energy of basketball."
If you missed the action, the sweetness lives on. Catch all the colorful moments from the takeover by visiting Candy Crush on Instagram and TikTok at @CandyCrushSaga or online at candycrushsaga.com.
Candy Crush Saga® is free to download on iOS and Android. For more information, visit candycrushsaga.com.
About Anna Faris
Anna Faris is an actor and producer known for her roles in Scary Movie, Lost in Translation, Brokeback Mountain, Overboard, and The House Bunny, which she also executive produced. She has lent her voice to films including Cloudy With A Chance of Meatballs and The Emoji Movie, and starred for six seasons on the CBS comedy Mom. In 2015, Faris created the top-rated weekly podcast Anna Faris is Unqualified, which led to her memoir Unqualified (Dutton 2017) and the relationship-themed game "Dealbreakers." Faris was raised in
About Candy Crush Saga
Candy Crush Saga® is one of the world's most popular mobile games. Millions of players around the globe match colorful candies in combinations of three or more to win points, defeat obstacles and progress through more than 20,000 levels. In November 2022, Candy Crush Saga celebrated its 10-year anniversary. Candy Crush Saga is available to download for free from the Apple App Store, Google Play, Amazon App store, Windows App Store and Facebook.
About King
With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in
About Intuit Dome
Intuit Dome, the new home of the LA Clippers officially opened on August 15, 2024. In its first year, Intuit Dome hosted over 100 live events and Clippers games and welcomed over one million fans. Located in
Intuit Dome was named the 2025 Sports Business Journal Sports Venue of the Year, 2025 Pollstar New Concert Venue of the Year and 2025 Front Office Sports Most Innovative Venue. To sign up to receive all Intuit Dome press releases and updates, email intuitdomepr@intuitdome.com.
About the LA Clippers
Led by Chairman Steve Ballmer, the LA Clippers have posted 14 consecutive winning seasons, the longest active streak in the NBA. The team's home games and Training Center are both located in their new arena, Intuit Dome, in
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SOURCE Candy Crush Saga
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