M&T Bank Appoints Krista Phillips as Chief Customer Officer
Rhea-AI Summary
M&T Bank (NYSE:MTB) has appointed Krista Phillips as its first Chief Customer Officer, effective January 6, 2025. In this newly created role, Phillips will lead the bank's customer experience, marketing, and analytics teams to enhance service delivery and ensure consistent brand presence across M&T's footprint.
Phillips brings over 25 years of financial services experience, most recently serving as Executive Vice President at Wells Fargo, where she led consumer credit cards and enterprise marketing. Previously, she held senior positions at Citi, including Head of Brand Management, Advertising, and Insights for the Global Consumer Bank.
Based in Wilmington, DE, Phillips will report to Chris Kay, M&T's Head of Enterprise Platforms, and join the bank's Executive Leadership Team. Her appointment aims to strengthen M&T's customer-centric approach through data-driven insights and enhanced service capabilities.
Positive
- Creation of new Chief Customer Officer position indicates strategic focus on customer experience enhancement
- Appointment brings 25+ years of relevant financial services expertise
- Senior executive with proven track record from major institutions (Wells Fargo, Citi)
Negative
- None.
News Market Reaction
On the day this news was published, MTB gained 0.89%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
In this newly created role, Phillips will lead and unify M&T's customer experience, marketing, and analytics teams, enhancing the bank's ability to offer outstanding experiences in a rapidly evolving industry. Leveraging data and unique insights, she and her team will address a comprehensive range of customer needs and ensure consistent brand delivery across M&T's footprint.
"Krista's appointment as Chief Customer Officer reinforces M&T's longstanding commitment to placing the customer at the center of everything we do," said Chris Kay, M&T's Head of Enterprise Platforms. "Her extensive experience in marketing, brand management, and customer-centric strategies will be invaluable as we continue to evolve our capabilities and drive our organization to the next level."
Phillips brings more than 25 years of experience in the financial services industry. Most recently, she served as Executive Vice President leading consumer credit cards and enterprise marketing at Wells Fargo. Prior to that, she was Managing Director at Citi, where she held various senior roles, including Head of Brand Management, Advertising, and Insights for the Global Consumer Bank, Head of Citi Cards Products, and Product Director of Co-brands and Loyalty.
"I am thrilled to join M&T Bank and take on the role of Chief Customer Officer," said Phillips. "This position is particularly meaningful to me because it aligns with my passion for enhancing customer experiences and leveraging data-driven insights to meet our customers' needs. I look forward to leading the talented teams at M&T and driving forward our commitment to putting customers at the heart of everything we do."
Phillips reports to Chris Kay and is based in
About M&T Bank
M&T is a financial holding company headquartered in
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Media Contact:
Frank Lentini
(929) 651-0447
flentini@mtb.com
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SOURCE M&T Bank Corporation
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