Nature’s Sunshine Appoints Heidi Wissmiller as Chairman of the Board
Rhea-AI Summary
Nature's Sunshine Products (NASDAQ: NATR) has appointed Heidi Wissmiller as Chairman of the Board of Directors, effective April 30, 2025. Wissmiller, who has served on the board since 2020, succeeds Richard D. Moss, who retired after serving as Director since 2018 and Chairman since 2022.
As former Chief Growth Officer at Rodan + Fields, Wissmiller demonstrated significant achievements, including driving over $1 billion in incremental revenue growth and expanding the company's entrepreneur network to over 300,000 members. Her experience includes leadership roles at global companies like PepsiCo, E&J Gallo Winery, and Mondelez. She has previously chaired Nature's Sunshine's Governance and Risk Management Committees and currently serves as Chairman of the Board of Trustees of the New York Film Academy 10 ARTS Foundation.
Positive
- Appointment of an experienced leader with proven track record of generating $1B+ revenue growth at Rodan + Fields
- New chairman brings significant digital innovation experience and strategic expertise from major consumer companies
- Strong background in expanding distributor networks, having grown R+F's entrepreneur base to 300,000+
Negative
- None.
News Market Reaction – NATR
In the trading session that priced this news, NATR gained 0.08%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
LEHI, Utah, May 05, 2025 (GLOBE NEWSWIRE) -- Nature’s Sunshine Products, Inc. (NASDAQ: NATR), a leading natural health and wellness company of high-quality herbal and nutritional products, today announced the appointment of Heidi Wissmiller as Chairman of the Board of Directors, effective April 30, 2025. She succeeds Richard D. Moss, who has retired after serving as a Director since 2018 and Chairman since 2022.

Ms. Wissmiller has served on the Board of Nature’s Sunshine since 2020. Over the course of her tenure, she has chaired the Governance and Risk Management Committees. As Chief Growth Officer at Rodan + Fields (“R+F”), the leading skincare brand in North America, Ms. Wissmiller led the company to more than
“Heidi’s leadership in driving growth, enhanced by digital innovation, along with her strategic and operational expertise from her roles at globally recognized companies such as PepsiCo, E&J Gallo Winery, and Mondelez (formerly RJR Nabisco) make her exceptionally qualified to lead the Board,” said Terrence Moorehead, CEO of Nature’s Sunshine.
“I’m honored to serve as Chairman of the Board at Nature’s Sunshine, a company with a strong legacy and a compelling vision for the future,” said Ms. Wissmiller. “I look forward to continuing to partner with the Board and leadership team to strengthen our digital tools, enhance the distributor experience, and drive sustainable omni-channel growth for our customers, distributors, and shareholders.”
“We are deeply grateful for Rick’s leadership and contributions over the past several years,” said Mr. Moorehead. “He helped guide the Company through important periods of transformation, and we wish him the very best in retirement.”
About Nature’s Sunshine
Nature’s Sunshine Products (Nasdaq: NATR), a leading natural health and wellness company, markets and distributes nutritional and personal care products in more than 40 countries. Nature’s Sunshine manufactures most of its products through its own state-of-the-art facilities to ensure its products continue to set the standard for the highest quality, safety, and efficacy on the market today. Additional information about the company can be obtained at its website, www.naturessunshine.com.
Investor Relations:
Gateway Group, Inc.
Cody Slach
1-949-574-3860
NATR@gateway-grp.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d61c0fad-09cb-4a42-a9a9-010961ee6ee2