Nature’s Sunshine Names Kevin Fuller Global Chief Marketing Officer

Rhea-AI Summary

Nature's Sunshine Products, Inc. (NASDAQ: NATR) has appointed Kevin Fuller as Global Chief Marketing Officer, effective September 23, 2024. Fuller, with over 20 years of experience in high-performance organizations, brings extensive global marketing expertise to the company. His background includes launching new products, building brands, and driving customer growth strategies in the dietary supplement industry.

Fuller's previous roles include President and CMO at Helo Health, CEO and CMO at MacuVu Macular Health, and SVP of Global Product & Brand at NuSkin. He holds an MBA from Brigham Young University and a B.S. in Biology from the University of Utah. Fuller is also an accomplished triathlete, having competed in four Ironman World Championships and selected for the USA World Championship Triathlon Team in 2023.

Positive

• Appointment of experienced marketing executive with over 20 years in the industry
• New CMO has specific expertise in dietary supplement marketing
• Kevin Fuller's track record includes successful product launches and brand building

Negative

• None.

News Market Reaction

-1.78%

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-1.78% News Effect

On the day this news was published, NATR declined 1.78%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

LEHI, Utah, Sept. 16, 2024 (GLOBE NEWSWIRE) -- Nature’s Sunshine Products, Inc. (NASDAQ: NATR), a leading manufacturer of high-quality herbal and nutritional supplements, today announced the appointment of Kevin Fuller as Global Chief Marketing Officer, effective September 23, 2024.

Fuller, a seasoned marketing executive with over two decades of experience in high-performance organizations, brings in-depth global marketing experience to Nature’s Sunshine. His deep understanding of the dietary supplement industry combined with his experience launching new products, building powerful brands, and driving customer growth strategies make Fuller an ideal fit for Nature’s Sunshine.

"We are very pleased to welcome Kevin to Nature’s Sunshine,” said Terrence Moorehead, Chief Executive Officer. “He brings a wealth of experience and a proven track record of developing successful marketing strategies. Kevin will be instrumental in helping take our brand to the next level, and we look forward to his many contributions.”

Fuller joins Nature’s Sunshine from Helo Health, where he served as President and Chief Marketing Officer. Prior to his time with Helo Health, he was CEO and Chief Marketing Officer at MacuVu Macular Health where he developed the company’s go-to-market strategy, brand identity, and product launch plans. Prior to that, he led NuSkin’s marketing organization, as Senior Vice President, Global Product & Brand where he built a global marketing engine that improved consumer insights, modernized campaigns, and built an innovative product pipeline to drive sustainable growth. Earlier in his career, Fuller held key marketing roles at Pharmanex and USANA.

“My passion for driving health and wellness transformation through innovative products aligns seamlessly with Nature’s Sunshine’s vision and mission. This iconic brand, with a rich legacy, is perfectly positioned for its next phase of growth. I am excited to partner such a strong leadership team to unlock Nature’s Sunshine’s full potential.”

Fuller holds an MBA from Brigham Young University, a B.S. in Biology from the University of Utah, and was a member of the Kellogg school’s Executive Education Program for Digital Marketing. He is also an accomplished triathlete, competing in four Ironman World Championships, was selected as a member of the USA World Championship Triathlon Team in 2023 and is a current 3-time All American. He is also a member of the Advisory Board of Unleash Health.

About Nature's Sunshine
Nature’s Sunshine Products (Nasdaq: NATR), a leading natural health and wellness company, markets and distributes nutritional and personal care products in more than 40 countries. Nature’s Sunshine manufactures most of its products through its own state-of-the-art facilities to ensure its products continue to set the standard for the highest quality, safety, and efficacy on the market today. Additional information about the company can be obtained at its website, www.naturessunshine.com.

Investor Relations:
Gateway Group, Inc.
Cody Slach
1-949-574-3860
NATR@gateway-grp.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/56e21423-3878-4242-a7f4-c002d9a24634

FAQ

When will Kevin Fuller start as Global CMO at Nature's Sunshine (NATR)?

Kevin Fuller will start as Global Chief Marketing Officer at Nature's Sunshine (NATR) on September 23, 2024.

What is Kevin Fuller's background before joining Nature's Sunshine (NATR)?

Before joining Nature's Sunshine, Kevin Fuller was President and CMO at Helo Health, CEO and CMO at MacuVu Macular Health, and SVP of Global Product & Brand at NuSkin. He has over 20 years of experience in marketing, particularly in the dietary supplement industry.

What educational qualifications does Nature's Sunshine's (NATR) new CMO have?

Kevin Fuller, Nature's Sunshine's new CMO, holds an MBA from Brigham Young University, a B.S. in Biology from the University of Utah, and was a member of the Kellogg school's Executive Education Program for Digital Marketing.

What athletic achievements does Nature's Sunshine's (NATR) new CMO have?

Kevin Fuller, Nature's Sunshine's new CMO, is an accomplished triathlete. He has competed in four Ironman World Championships, was selected for the USA World Championship Triathlon Team in 2023, and is a current 3-time All American.