Infinite Reality Closes $350 Million Investment; Acquires Landvault in $450 Million Deal, Valuation Soars to $5.1 Billion

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Infinite Reality (iR), an AI and immersive technology company, has secured a $350 million equity investment from a global multi-family office, raising its valuation to $5.1 billion. The funds will accelerate growth, distinct from iR's plans to merge with Newbury Street Acquisition (Nasdaq: NBST).

Additionally, iR acquired Landvault, a specialist in immersive and digital twin technologies, in a $450 million all-stock deal. This acquisition supports iR's leadership in spatial computing and AI-powered engagement tools.

Including other recent acquisitions, iR's 2024 transaction value totals $800 million. The Landvault deal also strengthens iR's presence in the Middle East and Europe, expanding its client base and capabilities.

Landvault will continue operating independently while integrating its employees and tools into iR's ecosystem. The acquisition aims to enhance iR's market expansion and global footprint.

  • Secured $350 million equity investment, elevating valuation to $5.1 billion.
  • $450 million acquisition of Landvault enhances capabilities in immersive tech.
  • Total 2024 transaction value reaches $800 million.
  • Strengthened presence in the Middle East and Europe, expanding market reach.
  • Integration of Landvault's employees and tools into iR ecosystem.
  • $450 million acquisition could imply financial strain and integration challenges.

The recent $350 million investment and acquisition of Landvault substantially boost Infinite Reality's financial position. This type of minority investment, entirely in equity, indicates a strong vote of confidence from investors without increasing the company's debt burden. Increasing the company's valuation to $5.1 billion is a significant milestone, suggesting positive future earnings potential and strong growth prospects.

The acquisition of Landvault for $450 million, an all-stock deal, also highlights the strategic move to enhance their technological capabilities and client portfolio. Notably, the addition of Landvault’s projects with high-profile brands like Mastercard and Hershey, as well as government collaborations, is expected to elevate iR’s market presence and revenue streams. This integration aligns well with iR's previous acquisitions and bolsters their position in the rapidly evolving immersive technology sector.

For retail investors, these developments imply a solid financial foundation and an expansive growth trajectory. However, they should remain cautious about the integration risks and the potential dilution of shares due to the all-stock transactions.

Infinite Reality's acquisition of Landvault fortifies its technological prowess, particularly in immersive experiences and AI-driven digital twins. Landvault's technology, expertise in creating high-fidelity virtual worlds and monetization tools significantly strengthen iR's offerings. This merger will likely accelerate iR's capability to deliver advanced spatial computing solutions.

The acquisition also brings in Landvault’s robust project portfolio and their notable partnerships in significant regions such as the Middle East. This could enhance iR's global footprint and market reach, especially given the ongoing projects with entities like the UAE and Saudi Government. The potential for further technological innovations and integrations increases iR's competitive edge in the immersive tech domain, making it an attractive stock in the tech space.

Retail investors might find this appealing due to the high growth potential in a cutting-edge industry, though they should be aware of the typical risks associated with technological integration and market adoption rates.

The announced transactions mark a significant consolidation of Infinite Reality’s market position in immersive technologies. With the $450 million Landvault acquisition, iR expands its client base and technological capabilities, reinforcing its claim as a leader in the immersive platform technology arena. Landvault’s impressive client list and award-winning projects signal extensive market validation and opportunities for cross-selling and up-selling within the combined entity.

Furthermore, the market for immersive experiences and spatial computing is poised for substantial growth, driven by increased enterprise adoption. By securing a strong foothold with prominent brands and government bodies, iR is strategically positioned to capitalize on this trend. Retail investors should consider the potential for enhanced market share and revenue growth, though they should also monitor how well iR can integrate and leverage Landvault’s assets.

Transactions Fuel Growth and Innovation Initiatives and Help Cement Company’s Position as a Leader in Immersive Platform Technology and Enterprise Services 

BOSTON, July 09, 2024 (GLOBE NEWSWIRE) -- Newbury Street Acquisition Corporation (Nasdaq: NBST) (“Newbury” or “NBST”), announced today that Infinite Reality (“iR or the “Company”), an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies, today announced a $350 million minority investment from a private multi-family office focused on global technology, media, and real estate, elevating the Company’s valuation to $5.1 billion. This investment, entirely in equity and not debt, is new and separate from iR's goal to complete the previously announced SPAC transaction with Newbury Street Acquisition Corporation (Nasdaq: NBST) (“Newbury” or “NBST”). The $350 million will be deployed immediately to accelerate growth.

Additionally, iR announced the $450 million acquisition of Landvault, a tech company specializing in immersive technology and digital twins for Fortune 500 companies and government organizations. This all-stock transaction solidifies iR's foundation to lead the revolution in immersive digital environments. The proceeds from the significant investment and the integration of Landvault’s cutting-edge tools and expertise in crafting high-fidelity virtual worlds support Infinite Reality’s aim to be the leader in delivering innovative spatial computing and AI-powered capabilities that empower brands to better engage and monetize their audiences. Today’s deals, coupled with the Company’s previously announced acquisitions of The Drone Racing League ($250 million), Ethereal Engine ($75 million), Action Face ($10 million), and Stakes ($8 million), bring Infinite Reality’s total year-to-date transaction value to $800 million.

Tom Bushey, Chief Executive Officer of Newbury commented, “These two transactions bolster Infinite Reality’s financial position and technology offerings at an important time as the Company pursues its journey towards becoming a publicly traded company with Newbury. This year alone we have seen iR go from strength to strength, and we are excited to see how the Company performs as it enters the next phase of its growth plan.”

As immersive experiences and artificial intelligence continue to reshape industries, Landvault stands at the forefront of driving technological advancements. The company’s suite of tools and infrastructure enable the creation, local domain hosting, measurement, and monetization of immersive experiences, accelerating the growth and scalability of the 3-D internet while putting more data in the hands of businesses. An established industry trailblazer, the company has built over 1.2 million square feet in virtual experiences for countless high-profile brands including Mastercard, Standard Chartered, Hershey, and more. Landvault’s impressive portfolio includes award-winning projects such as their work with Dentsu on the Cannes Lion-winning campaign created for Heineken, showcasing the company’s ability to blend creativity with emerging technology. Other notable collaborations include projects with Hershey in Decentraland, the World of Women experience in The Sandbox, as well as upcoming high-profile projects and partnerships in the Middle East, including initiatives with the UAE and Saudi Government, local tourism boards and real estate companies. 

“Now, having joined forces with Landvault and secured this $350 million fundraise, we possess robust capitalization, financial flexibility, and a fortified position from which to successfully execute our global go-to-market strategy,” said John Acunto, Co-Founder and CEO of Infinite Reality. “Adding Landvault, with their substantial presence in the Middle East and Europe, supports our plans for market expansion and helps establish the Infinite Reality brand as a global leader in immersive tech. We look forward to integrating Landvault’s hundreds of clients into the Infinite Reality family, further enhancing our reach and capabilities.”

Following the acquisition, Landvault's existing employees and creative teams will join the iR team, ensuring continuity and the retention of top talent. Landvault's presence across the Middle East will also remain operational, expanding iR’s global footprint and supporting ongoing projects and client relationships. Sam Huber, Founder & CEO of Landvault, will take on the new role of Global President of Enterprise and CEO of MENA Region (Middle East and Northern Africa), further strengthening Infinite Reality's presence and strategic initiatives in the region. As iR continues its go-public strategy in the U.S., the Company’s newly-expanded global structure also paves a potential path towards additional capital markets initiatives, including in Europe and the Middle East.

“Joining forces with Infinite Reality allows us to leverage their extensive resources and expertise to scale our vision to build the future of the internet even further,” said Sam Huber, Founder and CEO of Landvault. “Together, we will continue to push the boundaries of what is possible today, creating unparalleled experiences for business and consumers worldwide.”

The acquisition also includes Landvault’s innovative tools, such as the ability to offer local and custom hosting solutions to its clients, empowering business owners to capture and manage unique first-party data and giving them direct control. Additionally, Landvault provides a comprehensive monetization SDK including in-game advertising and ecommerce modules to drive revenue from their immersive experiences. These capabilities have been pivotal in establishing Landvault as a category-defining company in the space, enabling clients to build, deploy, and monetize high-fidelity digital experiences efficiently.

“With this $350 million fundraise and Landvault’s impressive project pipeline, we are more bullish than ever about the future of our business,” said Amish Shah, Co-Founder and Chief Business Officer of Infinite Reality. “The funding gives iR further ammunition to continue to make bold investments and pursue our ongoing strategy.”

Gibson Dunn served as legal advisors to iR on the acquisition. BTIG, LLC serves as capital markets advisor to Newbury and Akerman serves as legal counsel for Newbury.

To learn more about Landvault’s 3-D world technology, visit To explore the world of Infinite Reality, visit

About Infinite Reality
Infinite Reality (iR) is an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while maintaining ownership of their data. With deep expertise in Hollywood production and extended reality (XR), iR is redefining the infinite possibilities of connected digital environments in the modern age. iR’s portfolio of brands includes the iR Engine (formerly Ethereal Engine), Drone Racing League, XR production facility Thunder Studios, creator talent management firm TalentX, and digital marketing agency Fearless Media. The company is backed by an impressive roster of investors including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, DJ and producer Steve Aoki, rock band Imagine Dragons, NBA player Rudy Gobert, Interscope Records, and more. For more information, go to

About Landvault
Landvault is building infrastructure to accelerate the 3D Internet, by building tools to create, deploy and monetize immersive content on the web. The company has helped over 200 clients enter virtual worlds, including both Fortune 500 companies and government organizations like the Abu Dhabi government, Mastercard, L’Oreal, Red Bull, and Heineken. The company has raised a total of $40 million over the past three years and continues to pioneer technological advancement. For more information, visit

About Newbury Street Acquisition Corporation
Newbury Street Acquisition Corporation (NASDAQ: NBST) (“NBST”) is a blank check company formed for the purpose of entering into a merger, capital stock exchange, asset acquisition, stock purchase, recapitalization, reorganization or other similar business combination with one or more businesses or entities. NBST is sponsored by Newbury Street Acquisition Sponsor LLC. NBST is led by Thomas Bushey, Chief Executive Officer and Kenneth King, Chief Financial Officer. NBST’s directors include Jennifer Vescio (Chief Business Development Officer at Uber), Matthew Hong (Former COO of Turner Sports), and Teddy Zee (Former EVP of Columbia Pictures). Additionally, NBST’s advisors include Ted Seides (Capital Allocators), Katie Soo (Former HBO Max and WB) and Maurice Koo (Rockpool Capital).

Important Information and Where to Find It
In connection with the proposed NBST business combination, NBST and Infinite Reality Holdings, Inc., a Delaware corporation and a direct wholly-owned subsidiary of NBST, as applicable, plan to file relevant materials with the U.S. Securities and Exchange Commission (the “SEC”), including a registration statement on Form S-4, which will include a preliminary proxy statement/prospectus and other documents relating to the proposed business combination. After the registration statement is declared effective by the SEC, NBST will mail the definitive proxy statement/final prospectus to holders of shares of NBST common stock of a record date to be established in connection with NBST’s solicitation of proxies for vote by NBST shareholders with respect to the proposed business combination and other matters as described in the proxy statement/prospectus. NBST shareholders and other interested persons are urged to read the preliminary proxy statement/prospectus and the amendments thereto, the definitive proxy statement/final prospectus, and documents incorporated by reference therein, as well as other documents filed with the SEC in connection with the proposed business combination as these materials will contain important information about the proposed business combination. Shareholders will be able to obtain copies of the preliminary and definitive proxy statement/prospectus and other documents containing important information about NBST, iR and the proposed business combination filed with the SEC once such documents are available on the website maintained by the SEC at

Participants in the Solicitation
NBST and iR and their respective directors, executive officers and employees may be deemed to be participants in the solicitation of proxies from the stockholders of NBST in connection with the proposed transactions under the rules of the SEC. Information about the directors and executive officers of NBST and their ownership of shares of NBST’s common stock is set forth in its Annual Report on Form 10-K for the year ended December 31, 2023, which was filed with the SEC on June 5, 2024, and in subsequent documents filed with the SEC, including the joint proxy statement/prospectus to be filed with the SEC. Additional information regarding the persons who may be deemed participants in the proxy solicitations and a description of their direct and indirect interests in the proposed transactions, by security holdings or otherwise, will also be included in the joint prospectus/proxy statement and other relevant materials to be filed with the SEC when they become available.

No Offer or Solicitation
This communication is for informational purposes only and shall not constitute an offer to sell or the solicitation of an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offering of securities in connection with the proposed business combination shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act.

Forward Looking Statements
This communication contains “forward-looking statements,” within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. Forward-looking statements may generally be identified by terminology such as “will,” “shall,” “may,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these terms or other similar words or expressions that predict or indicate future events or trends that are not statements of historical matters. These statements are only predictions. NBST and iR have based these forward-looking statements largely on their then-current expectations and projections about future events and financial trends as well as the beliefs and assumptions of management. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond each of NBST’s and iR’s control. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: (i) risks associated with NBST’s ability to obtain the shareholder approval required to consummate the proposed transactions and the timing of the closing of the proposed transaction, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all or that the closing of the proposed transactions will not occur; (ii) the outcome of any legal proceedings that may be instituted against the parties and others related to the proposed transactions; and (iii) the occurrence of any event, change or other circumstance or condition that could give rise to the termination of the proposed transactions. We refer you to the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of NBST’s Annual Report on Form 10-K for the year ended December 31, 2023, and other filings made with the SEC and that are available on the SEC’s website at All of the forward-looking statements made in this press release are expressly qualified by the cautionary statements contained or referred to herein. Accordingly, you should not rely upon forward-looking statements as predictions of future events. Neither NBST nor the iR can assure you that the events and circumstances reflected in the forward-looking statements will be achieved or occur, and actual results could differ materially from those projected in the forward-looking statements. The forward-looking statements made in this communication relate only to events as of the date on which the statements are made. Except as required by applicable law or regulation, NBST and iR undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of an unanticipated event.

Investor Contact
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What recent investment did Infinite Reality (NBST) secure?

Infinite Reality secured a $350 million equity investment, raising its valuation to $5.1 billion.

How much is the acquisition deal between Infinite Reality and Landvault worth?

The acquisition deal between Infinite Reality and Landvault is valued at $450 million.

What is the total transaction value for Infinite Reality (NBST) in 2024?

Infinite Reality's total transaction value in 2024 is $800 million.

How does the Landvault acquisition benefit Infinite Reality (NBST)?

The Landvault acquisition enhances Infinite Reality's capabilities in immersive tech and expands its market reach in the Middle East and Europe.

What will be the impact of the $350 million investment on Infinite Reality (NBST)?

The $350 million investment will accelerate Infinite Reality's growth and provide financial flexibility.

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