Jaylen Clark of the UCLA Men’s Basketball Team Scores with Newegg, MSI and Seagate Technology
Top defensive player featured in college basketball-themed marketing campaign
The three companies are launching an endorsement marketing campaign as an NIL partnership with Clark.
A 6-foot, 5-inch junior guard from
He has gained a national reputation for being a pesky defensive player, creating steals, blocks and tipped passes while rattling opponents.
Clark was named Pac-12 Defensive Player of the Year, UCLA’s first honoree for that award since 2008, and was a second-team All-Pac-12 selection. Also, he is among 10 national semifinalists for the Naismith Men’s Defensive Player of the Year.
Clark will be seen in the companies’ social media content using an MSI Katana 15 Gaming Laptop and backing up his data with a Seagate® Expansion external hard drive. He appears in a
Away from basketball, Clark is a hard-working student who uses a laptop and hard drive for schoolwork. Like other students, during his limited free time, he plays video games.
Unlike most college basketball players, Clark has his own YouTube channel where he posts behind-the-scenes videos about himself and his life as a student-athlete. As his playing time increased, his video posting frequency decreased.
“If I’m not playing basketball or sleeping, I’m probably using some form of tech in the classroom, between classes and in my limited downtime. Taking notes in class and then studying them is easier with a laptop. Of course, I have to back up everything with a hard drive,” Clark said. “As a communications major, I’ve documented a lot of the behind-the-scenes moments through my YouTube channel so people can get an idea of what a student-athlete’s life is like. I shoot the footage and then edit on a laptop. I can’t imagine a day without using tech now and in the future.”
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As a world leading gaming brand, MSI is the most trusted name in gaming and eSports. We stand by our principles of breakthroughs in design, the pursuit of excellence, and technological innovation. Integrating gamers' most coveted extreme performance, realistic visuals, authentic sound, precise control and smooth streaming functions into its gaming rigs, MSI frees gamers from tedious trial and error and pushes gaming performance beyond limits. The determination to surpass past achievements has made MSI a 'True Gaming' brand with gaming spirit throughout the industry! For more product information, please go to us.msi.com.
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eric.j.wein@newegg.com
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