Nexxen Expected to Expand its CTV OEM Relationships and ACR Data Reach in Europe Through Vestel’s Strategic Partnership with VIDAA
Nexxen (NASDAQ: NEXN), a global advertising technology platform, expects to benefit from a strategic partnership between Vestel, one of Europe's largest CTV manufacturers, and VIDAA, the world's second-largest smart TV platform. Nexxen currently holds a 2.439% stake in VIDAA and has an exclusive partnership extending through 2026.
Through this partnership, VIDAA will serve as the smart TV operating system for Vestel's global CTV OEM base, which produces TVs for brands including Toshiba, JVC, and Telefunken. Vestel has also invested in VIDAA at a valuation comparable to Nexxen's $25 million investment made in August 2022.
The agreement is expected to expand VIDAA's CTV operating system reach in Europe and increase its global ACR data scale, benefiting Nexxen's exclusive access to VIDAA's data and ad monetization capabilities.
Nexxen (NASDAQ: NEXN), una piattaforma globale di tecnologia pubblicitaria, prevede di trarre vantaggio da una partnership strategica tra Vestel, uno dei maggiori produttori europei di CTV, e VIDAA, la seconda piattaforma di smart TV più grande al mondo. Nexxen detiene attualmente una quota del 2,439% in VIDAA e ha una partnership esclusiva valida fino al 2026.
Attraverso questa collaborazione, VIDAA sarà il sistema operativo per smart TV della base globale di OEM CTV di Vestel, che produce TV per marchi come Toshiba, JVC e Telefunken. Vestel ha inoltre investito in VIDAA con una valutazione comparabile all'investimento di 25 milioni di dollari effettuato da Nexxen nell'agosto 2022.
L'accordo dovrebbe ampliare la diffusione del sistema operativo CTV di VIDAA in Europa e aumentare la scala globale dei dati ACR, a beneficio dell'accesso esclusivo di Nexxen ai dati e alle capacità di monetizzazione pubblicitaria di VIDAA.
Nexxen (NASDAQ: NEXN), una plataforma global de tecnología publicitaria, espera beneficiarse de una asociación estratégica entre Vestel, uno de los mayores fabricantes europeos de CTV, y VIDAA, la segunda plataforma de smart TV más grande del mundo. Nexxen posee actualmente una participación del 2,439% en VIDAA y cuenta con una asociación exclusiva que se extiende hasta 2026.
A través de esta asociación, VIDAA será el sistema operativo para smart TV de la base global de OEM CTV de Vestel, que fabrica televisores para marcas como Toshiba, JVC y Telefunken. Vestel también ha invertido en VIDAA con una valoración comparable a la inversión de 25 millones de dólares realizada por Nexxen en agosto de 2022.
Se espera que el acuerdo amplíe el alcance del sistema operativo CTV de VIDAA en Europa y aumente la escala global de datos ACR, beneficiando el acceso exclusivo de Nexxen a los datos y las capacidades de monetización publicitaria de VIDAA.
Nexxen (NASDAQ: NEXN)은 글로벌 광고 기술 플랫폼으로, 유럽 최대 CTV 제조업체 중 하나인 Vestel과 세계에서 두 번째로 큰 스마트 TV 플랫폼인 VIDAA 간의 전략적 파트너십으로부터 이익을 기대하고 있습니다. Nexxen은 현재 VIDAA의 2.439% 지분을 보유하고 있으며 2026년까지 독점 파트너십을 유지하고 있습니다.
이 파트너십을 통해 VIDAA는 Toshiba, JVC, Telefunken 등 브랜드용 TV를 생산하는 Vestel의 글로벌 CTV OEM 기반의 스마트 TV 운영체제로서 역할을 하게 됩니다. Vestel 또한 2022년 8월 Nexxen이 투자한 2,500만 달러 투자와 비슷한 가치로 VIDAA에 투자했습니다.
이번 협약은 VIDAA의 CTV 운영체제의 유럽 내 영향력을 확대하고 전 세계 ACR 데이터 규모를 증가시켜 Nexxen이 VIDAA의 데이터 및 광고 수익화 능력에 독점적으로 접근하는 데 도움이 될 것으로 예상됩니다.
Nexxen (NASDAQ : NEXN), une plateforme technologique publicitaire mondiale, s'attend à bénéficier d'un partenariat stratégique entre Vestel, l'un des plus grands fabricants européens de CTV, et VIDAA, la deuxième plus grande plateforme de smart TV au monde. Nexxen détient actuellement une participation de 2,439% dans VIDAA et bénéficie d'un partenariat exclusif jusqu'en 2026.
Grâce à ce partenariat, VIDAA sera le système d'exploitation des smart TV pour la base mondiale d'OEM CTV de Vestel, qui fabrique des téléviseurs pour des marques telles que Toshiba, JVC et Telefunken. Vestel a également investi dans VIDAA avec une valorisation comparable à l'investissement de 25 millions de dollars réalisé par Nexxen en août 2022.
Il est prévu que cet accord étende la portée du système d'exploitation CTV de VIDAA en Europe et augmente l'échelle mondiale des données ACR, ce qui profitera à l'accès exclusif de Nexxen aux données et aux capacités de monétisation publicitaire de VIDAA.
Nexxen (NASDAQ: NEXN), eine globale Werbetechnologieplattform, erwartet Vorteile aus einer strategischen Partnerschaft zwischen Vestel, einem der größten CTV-Hersteller Europas, und VIDAA, der zweitgrößten Smart-TV-Plattform weltweit. Nexxen hält derzeit einen 2,439%igen Anteil an VIDAA und verfügt über eine exklusive Partnerschaft bis 2026.
Durch diese Partnerschaft wird VIDAA als Smart-TV-Betriebssystem für Vestels globale CTV-OEM-Basis dienen, die Fernseher für Marken wie Toshiba, JVC und Telefunken herstellt. Vestel hat zudem in VIDAA investiert, mit einer Bewertung, die mit Nexxens 25-Millionen-Dollar-Investition aus August 2022 vergleichbar ist.
Die Vereinbarung soll die Reichweite des VIDAA-CTV-Betriebssystems in Europa ausweiten und die globale ACR-Datenskala erhöhen, was Nexxens exklusiven Zugang zu den Daten und Monetarisierungsmöglichkeiten von VIDAA zugutekommt.
- Strategic expansion of CTV reach in Europe through Vestel's extensive manufacturing network
- Exclusive access to expanded ACR data through VIDAA partnership
- Vestel's investment validates VIDAA's valuation comparable to Nexxen's $25M investment
- Potential extension and expansion of strategic partnership with VIDAA beyond 2026
- Current partnership with VIDAA expires at end of 2026
- MOU for partnership extension is non-binding and subject to negotiations
- Reliance on third-party information from VIDAA without independent verification
Insights
Nexxen strengthens CTV position in Europe through VIDAA-Vestel partnership, expanding data reach and monetization opportunities.
Nexxen International (NEXN) is positioned to significantly expand its European connected TV (CTV) footprint through VIDAA's new partnership with Vestel, one of Europe's largest CTV manufacturers. This strategic development creates a powerful triangle of relationships that strengthens Nexxen's advertising technology ecosystem.
The partnership between VIDAA (in which Nexxen holds a 2.439% stake) and Vestel (which produces TVs for brands including Toshiba, JVC, and Telefunken) expands Nexxen's access to valuable Automatic Content Recognition (ACR) data across Europe. This data is crucial for targeted advertising and represents a significant competitive advantage in the European CTV market.
What makes this partnership particularly valuable is how it complements Nexxen's existing relationship with Hisense (VIDAA's parent company and the world's second-largest CTV distributor). The combined partnerships create a formidable CTV network spanning multiple major brands and manufacturers.
For context, Nexxen's investment in VIDAA ($25M in 2022) now appears strategically sound, as Vestel has invested at a comparable valuation. Additionally, Nexxen signed a non-binding MOU in May 2025 to potentially extend their VIDAA partnership beyond its current 2026 expiration and possibly increase their investment stake.
The European CTV advertising market is following the growth trajectory previously seen in the U.S., and Nexxen is positioning itself to capitalize on this trend through its expanding data and media offerings. By securing exclusive access to VIDAA's global ACR data and exclusive ad monetization rights in select markets, Nexxen is building a differentiated position in a rapidly growing sector of digital advertising.
VIDAA announced that it will serve as the smart TV operating system for Vestel’s CTV OEM base, furthering Nexxen’s European CTV reach
NEW YORK, July 15, 2025 (GLOBE NEWSWIRE) -- Nexxen International Ltd. (NASDAQ: NEXN) (“Nexxen” or the “Company”), a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced it anticipates benefitting from the announcement that Vestel recently entered a strategic partnership with VIDAA, the world’s second largest and fastest-growing smart TV platform.
Nexxen has a strategic partnership with VIDAA, which is set to expire at the end of 2026, and currently holds an approximately
VIDAA announced that Vestel, one of Europe’s largest connected TV (“CTV”) manufacturers which produces CTVs for brands including Vestel, Toshiba, JVC, Telefunken and others through licensing agreements, recently entered a partnership with VIDAA through which VIDAA will serve as the smart TV operating system for Vestel’s global CTV original equipment manufacturer (“OEM”) base. VIDAA advised that the partnership is expected to expand VIDAA’s CTV operating system reach, particularly in Europe, concurrently increasing the scale of its global ACR data.
The Company believes the agreement, as announced between VIDAA and Vestel, positively impacts all elements of Nexxen’s long-term strategic partnership with VIDAA, including its exclusive access to VIDAA’s global ACR data, exclusive ad monetization in select markets and Nexxen’s existing European CTV footprint, enabled through its partnership with Hisense (the world’s second largest CTV distributor and VIDAA’s parent company) which also manufactures CTVs for Toshiba and other brands.
In addition, VIDAA advised that Vestel also invested in VIDAA at a valuation comparable to the valuation at which Nexxen closed its
“We strongly believe in the value of CTV and advanced TV data in advertising, and our robust partnerships across the CTV OEM and operating system landscape are integral to driving enhanced results for our customers worldwide,” said Ofer Druker, Chief Executive Officer of Nexxen. “Our combined relationships with Hisense, VIDAA and now Vestel create a compelling value proposition for our partners while strengthening our unique data and media offerings within the European CTV advertising market. Our collaboration and investment contribute to an increasingly valuable base of ACR data in a market poised for substantial growth, following trends we’ve seen in the U.S.”
Guy Edri, Chief Executive Officer at VIDAA, said, “We are excited to add Vestel to our roster of strategic partners and believe our relationships with both Nexxen and Vestel strengthen our leadership position as the world’s fastest growing smart TV platform. Together with our partners, we believe we can realize our vision of becoming the world’s largest smart TV platform.”
All information in this press release relating to VIDAA and Vestel and the agreements between VIDAA and Vestel is based solely on information provided by VIDAA to Nexxen or information publicly announced by VIDAA and Vestel. None of such information was verified independently by Nexxen, and the Company does not take responsibility for the accuracy of any such information.
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on Nasdaq (NEXN). For more information, visit www.nexxen.com.
About VIDAA
Launched in 2014, VIDAA is a global leader in smart TV platforms, offering cutting-edge technology and user-friendly experiences. With more than 400 brand partners and over 40 million connected devices worldwide, VIDAA provides viewers with access to a broad range of global and local content, with a focus on ease of use, speed, and security. VIDAA’s platform is known for its seamless integration of apps, streaming services, and live TV, delivering an all-in-one entertainment hub to millions of homes. The company continues to innovate by investing in long-term software support, keeping its devices current with the latest advancements in smart TV technology.
For further information please contact:
Nexxen International Ltd.
Billy Eckert, Vice President of Investor Relations
ir@nexxen.com
Caroline Smith, Vice President of Communications
csmith@nexxen.com
VIDAA
Denis Ostir, Senior Director, Editor-In-Chief
denis.ostir@vidaa.com
Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding potential benefits to Nexxen from Vestel’s strategic partnership with, and investment in, VIDAA, benefits related to Nexxen’s strategic partnership with, and investment in, VIDAA and relationship with Hisense and others, as well as any other statements related to Nexxen’s future financial results and operating performance. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.
FAQ
What is the strategic partnership between Vestel and VIDAA, and how does it affect Nexxen (NEXN)?
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What exclusive benefits does Nexxen receive from its VIDAA partnership?
