Bring Home the Win with Natural Grocers® Big Game Deals

Rhea-AI Summary

Natural Grocers (NASDAQ: NGVC) is running Big Game Specials Feb 5–8 with discounts up to 40% and exclusive {N}power member offers including 15% off beer and alcoholic beverages. The promotion features discounted items, a $1,900 Big‑Screen Sweepstakes (75" Samsung Neo QLED), meal deals, vegetarian options through Mar 31, 2026, recipes, and membership signup via the website or mobile app.

Key Figures

Promo window: Feb. 5–8 Max discount: 40% off Organic avocados price: 99 cents/each +5 more

8 metrics

Promo window Feb. 5–8 Big Game Specials and sweepstakes in-store period

Max discount 40% off Big Game Specials fan-favorite items

Organic avocados price 99 cents/each Big Game Specials, limit 3 per customer

Beer & alcohol discount 15% off {N}power member offer Feb. 5–8 on all beer and alcoholic beverages

Burrito meal price Under $17 Big Game Burritos meal deal for up to four people

Vegetarian option price Under $12 Vegetarian meal deal alternative to Big Game Burritos

TV size 75" Samsung Neo QLED 4K TV grand prize in Big‑Screen Sweepstakes

Sweepstakes prize value $1,900 Estimated value of 75" Samsung Neo QLED 4K TV grand prize

Market Reality Check

Price: $26.25 Vol: Volume 138,749 is below t...

low vol

$26.25 Last Close

Volume Volume 138,749 is below the 20-day average of 224,388, suggesting limited pre-news positioning. low

Technical Shares at $26.25 are trading below the 200-day MA of $37.44 and are 57.12% under the 52-week high.

Peers on Argus

NGVC gained 1.23% while key peers were mixed: VLGEA +2.06%, IMKTA +1.72%, DDL +0...

NGVC gained 1.23% while key peers were mixed: VLGEA +2.06%, IMKTA +1.72%, DDL +0.70%, GO +0.64%, DNUT -1.42%. Moves do not indicate a unified sector rotation.

Historical Context

5 past events · Latest: Jan 22 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 22	Earnings call announcement	Neutral	-0.1%	Scheduled release of Q1 FY 2026 results and conference call details.
Jan 22	Regional promotion	Positive	-2.0%	Kansas Day tote giveaway and $5 coupon for {N}power members.
Jan 15	Product expansion	Positive	+5.0%	Launch of five new USDA Organic frozen fruit and smoothie SKUs.
Jan 08	Health class series	Positive	+4.6%	Free three-part nutrition class series with coupons and bonus gift.
Jan 07	Promotional campaign	Positive	-2.7%	Resolution Reset Week® discounts, giveaways and sweepstakes across stores.

Pattern Detected

Recent promotional and marketing news has produced mixed reactions, with some events leading to gains and others to modest pullbacks despite similar tone.

Recent Company History

Over the past month, NGVC has focused news flow on marketing, customer engagement, and product initiatives. Resolution Reset Week® in mid‑January and subsequent wellness classes and Kansas‑specific promotions emphasized discounts and loyalty growth, with price moves ranging from -2.67% to +4.64%. A January 15 expansion of private‑label frozen fruit correlated with a +5% move. An upcoming Q1 FY 2026 earnings call on Feb. 5, 2026 anchors the near‑term calendar. Today’s Big Game promotions fit the ongoing strategy of event‑driven traffic and loyalty offers.

Market Pulse Summary

This announcement reinforces NGVC’s event-driven marketing strategy, layering Big Game discounts of ...

Analysis

This announcement reinforces NGVC’s event-driven marketing strategy, layering Big Game discounts of up to 40%, meal deals under $17, and a $1,900 TV sweepstakes onto its {N}power loyalty framework. Recent history shows similar promotions and health-focused programming aiming to deepen engagement. Investors may watch how these offers translate into store traffic around the Feb. 5–8 window and how upcoming Q1 FY 2026 results contextualize promotional intensity and margin impact.

AI-generated analysis. Not financial advice.

Savings So Good, They Deserve Their Own End Zone — Feb. 5–8

LAKEWOOD, Colo., Jan. 30, 2026 /PRNewswire/ -- Natural Grocers®, the nation's leading family-operated organic and natural grocery retailer, is gearing up for game day with unbeatable savings on all your must-have snacks and party essentials. Whether you're hosting a crowd or enjoying a cozy watch party, these deals make it easy to stock up without fumbling your budget.

Even more affordable Big Game Specials hit Natural Grocers® Feb. 5–8, with deep discounts and a $1,900 sweepstakes.

BIG GAME SPECIALS
Make a play for big savings with Natural Grocers' Big Game Specials, running February 5–8 at all locations for {N}power members.^[i] Huddle up for deep discounts of up to 40 percent off fan favorites including:

• Organic Avocados: 99 cents/each (limit 3)
• Frontera® Salsas: 2/$7.00 - 16 oz
• Charcutnuvo^TM Organic Chicken Sausages: $6.39/10 oz
• Nancy's® Organic Sour Cream: $1.89/8 oz
• The Good Crisp Company^TM Potato Crisps: $2.99/5.6 oz

SCORE MORE WITH {N}POWER®
{N}power members can score even bigger wins with additional exclusive discounts:

• Feb. 5–8: 15% off all beer and all other alcoholic beverages. ^[ii]
• Big Game Burritos: Feed up to four people for under $17 with Natural Grocers' hearty, "Crave-Worthy Burritos" Meal Deal, including Thousand Hills® 80/20 Grass-Fed Ground Beef, Natural Grocers® Brand Organic Flour Tortillas and Cheese Blocks, plus Muir Glen^TM Select Organic Salsa, and organic produce options. These crowd-pleasing burritos deliver big flavor with minimal prep time — perfect for fueling fans before kickoff.

Vegetarian options for under $12. Offer ends March 31, 2026. ^[iii]

To become an {N}power member visit naturalgrocers.com/join or download the app to sign up. ^[iv]

A BIG-SCREEN SWEEPSTAKES
Get ready for the ultimate game day upgrade! Natural Grocers is hosting its Big‑Screen Sweepstakes, giving customers the chance to win a stunning 75" Samsung® Neo QLED 4K TV. From Feb. 5–8, shoppers can visit their local Natural Grocers store and enter in person for a shot at this grand prize, valued at $1900. One lucky fan will walk away with the ultimate viewing experience — crystal-clear action, vibrant color and bragging rights for days. ^[v]

TOUCHDOWN-WORTHY RECIPES
No matter who claims victory on the field, you'll score big with these winning game day recipes. From easy fan appetizers to savory snacks, these dishes are built for fans who play to win.

• Easiest Organic Guacamole Recipe
• Build Your Own Slow Cooker Chicken Tacos
• A Trio of Dips
• Kim's Fast and Easy Meatballs with a Kick
• Savory or Sweet Popcorn Snack Mixes

To learn more about a natural approach to living with sale items, recipes, educational articles, and more, subscribe to the free Health Hotline® Magazine at naturalgrocers.com/health-hotline. Customers can also simplify and save by downloading the Natural Grocers Mobile App.

• View Natural Grocers' complimentary press kit.
• For media inquiries, please email kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit naturalgrocers.com for more information and store locations.

^[i] Offers valid to registered {N}power members 2/5/2026 to 2/8/2026. Enter phone number at checkout to redeem. Limit 3 per customer, per product, for in-store purchases at participating Natural Grocers stores. Pricing excludes tax and is subject to change without notice. Quantity limited to stock on hand; no rain checks. Natural Grocers reserves the right to correct errors. {N}power offers available only to registered members and are subject to program terms and conditions available at https://www.naturalgrocers.com/terms.

^[ii] Offers valid to registered {N}power members 2/5/2026 to 2/8/2026 for in-store customer purchases only at participating Natural Grocers® locations. Must be 21 or older for alcohol purchases. Please drink responsibly. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Void where prohibited by law.

^[iii] Offer only available to registered {N}power members. Price excludes tax. Must enter phone number at checkout to redeem. Offer ends March 31, 2026 and is redeemable only for in-store purchases at participating Natural Grocers stores. Pricing subject to change without notice. Quantity limited to stock on hand; no rain checks. Natural Grocers reserves the right to correct errors.

^[iv] Message and data rates may apply. See naturalgrocers.com/privacy for Privacy Policy and naturalgrocers.com/terms for the {N}power terms of use. 

^[v] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE CHANCES OF WINNING. Open only to legal residents of the following states who are at least 18 years old at the time of entry: Arizona, Arkansas, Colorado, Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington and Wyoming. 1 winner company wide. Sweepstakes start on February 5, 2026, and end on February 8, 2026. The winner will receive, in Sponsor's sole and absolute discretion, either: a 75" Samsung Neo QLED 4K TV or $1,900 cash. Natural Grocers employees, including members of their households, are not eligible for this offer. For official rules and complete details, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What are Natural Grocers (NGVC) Big Game Specials dates and discounts?

The Big Game Specials run Feb 5–8 with discounts up to 40% on select items. According to Natural Grocers, offers include items like organic avocados at $0.99, Frontera salsa 2/$7, and member-only alcohol discounts during the promotion window.

How does {N}power membership affect NGVC Big Game savings?

{N}power members receive additional exclusive discounts, including 15% off beer and all alcoholic beverages Feb 5–8. According to Natural Grocers, members can also access stacked savings and sign up via naturalgrocers.com/join or the mobile app.

What is included in the Natural Grocers Big-Screen Sweepstakes for NGVC shoppers?

Shoppers can enter in-store Feb 5–8 to win a 75" Samsung Neo QLED 4K TV valued at $1,900. According to Natural Grocers, one winner will be selected from in-person entries submitted during the promotional period.

What meal deals and price points does Natural Grocers (NGVC) offer for game day?

Natural Grocers offers a Big Game Burritos Meal Deal feeding up to four for under $17 and vegetarian options under $12 through Mar 31, 2026. According to Natural Grocers, bundles use brand and private‑label ingredients for easy crowd servings.

Which specific sale items are highlighted in the NGVC Big Game Specials?

Highlighted items include organic avocados at $0.99 each (limit 3), Frontera salsas 2/$7, Charcutnuvo organic chicken sausages $6.39, Nancy's sour cream $1.89, and The Good Crisp Company crisps $2.99. According to Natural Grocers, these are featured sale staples.

Where can customers find recipes and additional Natural Grocers (NGVC) sale details?

Customers can access game‑day recipes, Health Hotline magazine content, and sale details on the Natural Grocers website and mobile app. According to Natural Grocers, the site and app include recipes, educational articles, and the option to join {N}power for more savings.