Natural Grocers® Launches Free Three-Part Class Series to Help Customers Hack Their Health

Rhea-AI Summary

Natural Grocers (NGVC) is offering a free three-part class series, "Three Essential Hacks for a Healthier You," running Jan. 19–Feb. 8, 2026 at select stores to help customers build lasting nutrition habits.

Each class focuses on a science-backed strategy: Eat Like a Regenivore, Balance Blood Sugar, and Detoxify Your Life. Participants receive a $5 coupon for purchases of $25+ after each class and exclusive resources; completing all three classes earns a bonus gift: a free 64-ounce bag of Natural Grocers Brand Epsom Salt valued at $8.99. In-store Nutritional Health Coaches also offer free one-on-one coaching and personalized shopping support year-round.

News Market Reaction

+4.64%

1 alert

+4.64% News Effect

On the day this news was published, NGVC gained 4.64%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Class series dates: Jan. 19–Feb. 8, 2026 Number of classes: Three classes Bonus gift size: 64-ounce bag +2 more

5 metrics

Class series dates Jan. 19–Feb. 8, 2026 Timing of three-part health class series at select stores

Number of classes Three classes Free three-part series "Three Essential Hacks for a Healthier You"

Bonus gift size 64-ounce bag Natural Grocers Brand Epsom Salt for completing all three classes

Bonus gift value $8.99 Value of 64-ounce Natural Grocers Brand Epsom Salt

Per-class coupon $5 off $25+ Coupon given after each class toward a purchase of $25 or more

Market Reality Check

Price: $26.75 Vol: Volume 247,304 is below t...

normal vol

$26.75 Last Close

Volume Volume 247,304 is below the 306,707 20-day average (relative volume 0.81x). normal

Technical Shares at $23.71 are trading below the $38.60 200-day moving average and near the $23.47 52-week low.

Peers on Argus

NGVC fell 2.67% while peers were mixed: VLGEA up 0.09%, IMKTA down 0.82%, DDL up...

NGVC fell 2.67% while peers were mixed: VLGEA up 0.09%, IMKTA down 0.82%, DDL up 8.19%, DNUT down 4.27%, GO down 4.09%. With no peers in the momentum scanner, the move appears stock-specific rather than a coordinated sector shift.

Historical Context

5 past events · Latest: Jan 06 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 06	Legal ruling win	Positive	-1.3%	Federal appeals court ruled in favor on GMO disclosure standards challenge.
Jan 02	Store expansion	Positive	-1.4%	Announced new Rock Springs, Wyoming store with hiring and community events.
Dec 29	Retailer award	Positive	-1.3%	Named 2025 Retailer of the Year for private-label growth and value focus.
Dec 19	Product launch	Positive	+0.4%	Launched four private-label grass-fed beef snacks across all 168 stores.
Dec 16	Product launch	Positive	-0.4%	Introduced 10 organic essential oil SKUs in body care at 168 stores.

Pattern Detected

Recent positive corporate and product news often coincided with flat-to-negative next-day price reactions.

Recent Company History

Over the last few weeks, Natural Grocers reported a legal win in a GMO labeling case, announced a new Rock Springs, Wyoming store, and received a 2025 Retailer of the Year award, alongside multiple private-label product launches across snacks and essential oils at its 168 stores. Despite generally positive business developments, four of the last five news days showed negative next-day price moves, suggesting a pattern of muted or contrary trading responses to favorable headlines compared with today’s education-focused class promotion.

Market Pulse Summary

This announcement highlights Natural Grocers’ education-centric strategy, offering a free three-part...

Analysis

This announcement highlights Natural Grocers’ education-centric strategy, offering a free three-part class series from Jan. 19–Feb. 8, 2026 with coupons and a 64-ounce bonus gift valued at $8.99 for full participation. It reinforces the role of in‑store Nutritional Health Coaches and year-round nutrition education. Investors may monitor how such programs support customer loyalty, traffic, and private-label engagement alongside existing store expansion and product launch efforts.

AI-generated analysis. Not financial advice.

"Three Essential Hacks for a Healthier You" runs Jan. 19–Feb. 8 at select stores and offers practical steps, expert nutrition education and exclusive perks to turn healthy intentions into lasting habits

LAKEWOOD, Colo., Jan. 8, 2026 /PRNewswire/ -- Natural Grocers®, the nation's largest family-operated natural and organic retailer, is kicking off the new year with a free three-part class series designed to help customers transform nutritional health goals into real results. "Three Essential Hacks for a Healthier You" runs Jan. 19–Feb. 8, 2026, at select stores.

Three hacks, one healthier you! Free classes start Jan. 19 at Natural Grocers®. Sign up and root yourself in health.

Each class focuses on a science-backed strategy—helping participants turn simple hacks into healthy habits. Attendees receive exclusive coupons and resources, and those who complete all three classes earn a bonus gift: a free 64-ounce bag of Natural Grocers® Brand Epsom Salt, valued at $8.99.^[i]

"We know that lasting health changes don't happen overnight—they start with simple, actionable steps," said Raquel Isely, vice president of marketing at Natural Grocers. "Our Nutritional Health Coaches are here to guide you through these three essential hacks so you can feel empowered, supported and inspired to make 2026 your healthiest year yet."

THREE ESSENTIAL HACKS FOR A HEALTHIER YOU AND MORE
As America's Nutrition Education Experts^SM, Natural Grocers provides expert guidance through its in-store Nutritional Health Coach (NHC) services. These trained professionals help customers achieve their health goals.

At select stores, customers can sign up for "Three Essential Hacks for a Healthier You," a free three-class series led by resident NHCs from Jan. 19–Feb. 8. Participants will learn simple hacks to build healthy habits. Additionally, participants receive a $5 coupon off a purchase of $25 or more following each class.^[ii]

Classes include:

1. Eat Like a Regenivore
2. Balance Blood Sugar
3. Detoxify Your Life

Learn more and find participating locations at naturalgrocers.com/3-hacks-for-healthier-you.

And that's just the beginning. Natural Grocers' NHCs offer free one-on-one coaching sessions, personalized shopping experiences and additional nutrition education classes year-round—giving customers ongoing support to achieve their health goals.

• Click here for a complimentary press kit.
• For media inquiries, please email kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit naturalgrocers.com for more information and store locations.

^[i] Redeemable only for in-store customer purchases at participating stores. Coupon may be used only once and may not be duplicated or transferred. Limit one per household. May not be redeemed for gift cards, store credit or cash. Coupon holder responsible for sales tax. Valid only from 2/2/26 to 2/16/26 while supplies last, no rain checks. Coupon must be surrendered upon redemption. Void where prohibited by law.

^[ii] Redeemable only for in-store customer purchases of $25 or more at participating stores. Coupon may be used only once and may not be duplicated or transferred. Limit one per household. May not be redeemed for gift cards, store credit or cash. Coupon holder responsible for sales tax. Valid only from 1/19/26 to 2/26/26. Coupon must be surrendered upon redemption. Void where prohibited by law.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What are the dates for Natural Grocers' free class series (NGVC)?

The three-part series runs Jan. 19–Feb. 8, 2026 at select Natural Grocers stores.

What topics are covered in the Natural Grocers (NGVC) "Three Essential Hacks" classes?

Classes cover Eat Like a Regenivore, Balance Blood Sugar, and Detoxify Your Life.

What incentives does Natural Grocers (NGVC) offer participants who attend the classes?

Attendees receive a $5 coupon off a $25+ purchase after each class and a bonus free 64-ounce Epsom Salt (valued at $8.99) for completing all three.

How can I sign up for Natural Grocers (NGVC) "Three Essential Hacks for a Healthier You" classes?

Sign-ups and participating locations are available online at naturalgrocers.com/3-hacks-for-healthier-you.

Do Natural Grocers (NGVC) Nutritional Health Coaches offer services beyond the class series?

Yes; in-store Nutritional Health Coaches provide free one-on-one coaching, personalized shopping experiences, and additional nutrition classes year-round.