Natural Grocers® Expands to Rock Springs, Wyoming

Rhea-AI Summary

Natural Grocers (NGVC) will open a new store in Rock Springs, Wyoming this spring at White Mountain Mall, marking its third Wyoming location. The company schedules a Community Meet-and-Greet on Jan. 13, 2026 (4–6 p.m.) and a two-day Hiring Event on Jan. 14–15, 2026 (10 a.m.–4 p.m.) at Holiday Inn Rock Springs conference rooms.

Available roles list annual and hourly pay ranges from $79,000 for store manager to $15/hr for cashier. Natural Grocers employs >4,000 Crew at 168 stores in 21 states and offers pay, Vitamin Bucks, benefits, store discounts, and nutrition education.

Key Figures

Store Manager salary $79,000 annually Rock Springs Store Manager position

Assistant Manager salary $59,000 annually Rock Springs Assistant Store Manager position

Nutritional Health Coach pay $23 per hour Rock Springs Nutritional Health Coach position

Cashier pay $15 per hour Rock Springs Cashier position

Crew members more than 4,000 Company-wide employment level

Store count 168 stores Operating footprint across the U.S.

States served 21 states Geographic footprint

Founding year 1955 Company founding date

Market Reality Check

$25.05 Last Close

Volume Volume 231,944 is below the 20-day average of 321,064, suggesting limited pre-news activity. normal

Technical Shares at $25.05 are trading below the $38.87 200-day MA and far under the $61.22 52-week high.

Peers on Argus

NGVC slipped 0.32% with light volume while key peers VLGEA, IMKTA, DDL, DNUT and GO also showed mild declines between about -0.08% and -0.99%, indicating a generally soft group tape but no momentum-driven sector move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 29	Retail award	Positive	-1.3%	Named 2025 Retailer of the Year for private-label growth and value focus.
Dec 19	Product launch	Positive	+0.4%	Introduced new private-label grass-fed snack range across all stores.
Dec 16	Product launch	Positive	-0.4%	Rolled out new organic essential oils line chain-wide.
Dec 10	Seasonal promotion	Positive	+0.3%	Released limited-edition organic winter coffees for holiday season.
Dec 04	Sales promotion	Positive	-2.9%	Announced Holly Deals event with discounts up to 50% and member perks.

Pattern Detected

Recent positive brand and product announcements often saw muted or negative next-day moves, with only some small price gains on promotional news.

Recent Company History

Over the past month, NGVC has focused on brand-building and merchandising initiatives, including the Holly Deals promotion in early December, seasonal organic coffee launches, and new private-label essential oils and grass-fed snacks across 168 stores. A recent Retailer of the Year 2025 award highlighted growth in its >900-item private label. Today’s Rock Springs store expansion continues this theme of measured footprint growth layered onto an established value- and quality-focused proposition.

Market Pulse Summary

This announcement highlights NGVC’s continued physical expansion with a new Rock Springs, Wyoming location, extending its network beyond the existing 168 stores in 21 states. It emphasizes hiring plans, detailed wage levels, and a benefits package that includes medical coverage and a 401(k) savings plan. In context of prior product and brand initiatives, investors may monitor how additional stores, labor costs, and traffic patterns interact with the company’s value-focused model over time.

Key Terms

health savings accounts financial

"medical, dental and vision insurance; flexible spending and health savings accounts;"

A health savings account is a specialized savings tool that allows individuals to set aside money tax-free to pay for healthcare expenses. Think of it as a personal health wallet that helps manage medical costs more efficiently and saves money on taxes. For investors, it can be a valuable way to prepare for future healthcare needs while reducing overall expenses.

non-GMO technical

"100 percent non-GMO prepackaged bulk goods and humanely sourced and"

Non-GMO means a product or ingredient was produced without genetic modification techniques — the plant or organism’s DNA has not been intentionally altered in a laboratory. Investors care because non-GMO labeling can affect consumer demand, price premiums, shelf access and supply-chain cost; think of it like an organic or “no added hormones” label that can open certain markets, change margins, and create reputational risk or advantage for companies.

AI-generated analysis. Not financial advice.

Community Meet-and-Greet and Hiring Event Scheduled for Jan. 13–15

LAKEWOOD, Colo., Jan. 2, 2026 /PRNewswire/ -- Natural Grocers®, the nation's premier family-operated organic and natural grocery retailer, plans to open a new store in Rock Springs, Wyoming, this spring. The location, in White Mountain Mall, will mark Natural Grocers' third store in the Cowboy State. Known for its vibrant mix of shops and dining, White Mountain Mall serves as a community hub—a fitting home for Natural Grocers' commitment to quality, community and local engagement.

COMMUNITY MEET-AND-GREET AND HIRING EVENT
Natural Grocers invites Rock Springs residents and surrounding communities to a special Meet-and-Greet on Jan. 13 and a two-day Hiring Event on Jan. 14–15, 2026. These events offer attendees the chance to learn about the company's history, founding principles and employment opportunities.

Both events will be held in the conference rooms at Holiday Inn® Rock Springs by IHG, located about five minutes from the new store.

COMMUNITY MEET-AND-GREET

• Date/Time: Tuesday, Jan. 13, 4–6 p.m. (Presentation begins at 4 p.m., followed by a Q&A session)
• Location: Conference Room – Holiday Inn Rock Springs
• Address: 1675 Sunset Dr., Rock Springs, WY 82901
• Register via Facebook Events, here.

HIRING EVENT

• Dates: Wednesday & Thursday, Jan. 14–15
• Time: 10 a.m.–4 p.m.
• Location: Conference Room – Holiday Inn Rock Springs
• Address: 1675 Sunset Dr., Rock Springs, WY 82901
• Click here to view positions and to schedule an interview.

POSITIONS AVAILABLE

• Store Manager — $79,000 annually
• Assistant Store Manager — $59,000 annually
• Nutritional Health Coach — $23 per hour
• Receiving Manager — $18 per hour
• Produce Manager — $18 per hour
• Produce Assistant — $16 per hour
• Grocery/Bulk Manager — $18 per hour
• Grocery/Dairy/Frozen/Bulk Assistant — $16 per hour
• Vitamin Manager — $18 per hour
• Vitamin/Body Care Assistant — $16 per hour
• Dairy/Frozen Manager — $18 per hour
• Body Care Manager — $18 per hour
• Head Cashier — $16 per hour
• Cashier — $15 per hour

COMPANY CULTURE & BENEFITS
Just like its dedication to its customers and community, Natural Grocers has cared for its good4u^SM Crew since its founding in 1955. The company now employs more than 4,000 Crew members at 168 stores, in 21 states. As part of its Five Founding Principles, Natural Grocers supports employees by offering:

• Competitive pay, plus the exclusive Natural Grocers Vitamin Bucks program, which provides Crew members an extra $1 per hour worked as in-store credit.
• Birthday bonus pay equal to one day's wages, which originated from founder Margaret Isely's tradition of celebrating the birthdays of all employees by preparing lunch for them. When the company grew, her children—now executives—continued the celebration by granting each employee a full day's pay on their birthday as a thank-you.
• Store discounts and credits of up to 30 percent on Natural Grocers products, helping employees save on high-quality groceries and supplements.
• Comprehensive benefits for full-time employees, including medical, dental and vision insurance; flexible spending and health savings accounts; short- and long-term disability and life insurance; a 401(k) savings plan; generous paid time off; and extensive free nutrition education programs.
• Premium-quality organic and natural products at Always Affordable^SM prices, including 100 percent certified organic produce, 100 percent free-range eggs and pasture-raised dairy, 100 percent non-GMO prepackaged bulk goods and humanely sourced and sustainably raised meats. Natural Grocers strives to avoid carrying products made with highly processed or problematic ingredients, including artificial and synthetic chemicals and additives.

More details about the upcoming Grand Opening celebration in Rock Springs will follow, as the date gets closer. Applicants can apply for consideration here or by texting 'GROW' to 720-573-2153. ^[I] For hiring inquiries, please contact recruiting@naturalgrocers.com. For media requests, please contact media@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit naturalgrocers.com for more information and store locations.

^[i] Natural Grocers respects all individuals' privacy and will not share this information. Message and data rates may apply. See naturalgrocers.com/privacy for its Privacy Policy and naturalgrocers.com/terms for terms of use. Applicants must be 18 years of age or older.

View original content to download multimedia:https://www.prnewswire.com/news-releases/natural-grocers-expands-to-rock-springs-wyoming-302651412.html

SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

When is Natural Grocers (NGVC) hosting the Rock Springs Meet-and-Greet and hiring event in 2026?

The Meet-and-Greet is Jan. 13, 2026 (4–6 p.m.) and the Hiring Event is Jan. 14–15, 2026 (10 a.m.–4 p.m.).

Where will Natural Grocers (NGVC) hold the Rock Springs hiring event and Meet-and-Greet?

Both events are in the conference rooms at Holiday Inn Rock Springs, 1675 Sunset Dr., Rock Springs, WY 82901.

What pay does Natural Grocers (NGVC) list for store roles at the Rock Springs location?

Listed pay ranges from $79,000 for Store Manager to $15 per hour for Cashier, with several roles at $16–$23/hr and $18/hr for manager positions.

How can applicants schedule interviews or apply for Natural Grocers (NGVC) Rock Springs jobs?

Applicants can view positions and schedule interviews via the provided hiring links, apply online, or text 'GROW' to 720-573-2153.

How many employees and stores does Natural Grocers (NGVC) report nationwide?

The company reports more than 4,000 Crew members across 168 stores in 21 states.

What employee benefits does Natural Grocers (NGVC) offer to Rock Springs hires?

Benefits include competitive pay, Vitamin Bucks in-store credit, birthday bonus pay, up to 30% product discounts, medical/dental/vision for full-time roles, 401(k), and paid time off.