Natural Grocers® Expands to Rock Springs, Wyoming

Natural Grocers (NGVC) will open a new store in Rock Springs, Wyoming this spring at White Mountain Mall, marking its third Wyoming location.

Rhea-AI Summary

Natural Grocers (NGVC) will open a new store in Rock Springs, Wyoming this spring at White Mountain Mall, marking its third Wyoming location. The company schedules a Community Meet-and-Greet on Jan. 13, 2026 (4–6 p.m.) and a two-day Hiring Event on Jan. 14–15, 2026 (10 a.m.–4 p.m.) at Holiday Inn Rock Springs conference rooms.

Available roles list annual and hourly pay ranges from $79,000 for store manager to $15/hr for cashier. Natural Grocers employs >4,000 Crew at 168 stores in 21 states and offers pay, Vitamin Bucks, benefits, store discounts, and nutrition education.

Argus Jan 2 session

-1.40% close to close Open Argus

Details

News Market Reaction – NGVC

On Jan 2, the day this news came out, NGVC closed 1.40% below the previous close.

Data tracked by StockTitan Argus for the Jan 2 session.

Key Figures

Store Manager salary: $79,000 annually Assistant Manager salary: $59,000 annually Nutritional Health Coach pay: $23 per hour +5 more

Store Manager salary

$79,000 annually

Rock Springs Store Manager position

Assistant Manager salary

$59,000 annually

Rock Springs Assistant Store Manager position

Nutritional Health Coach pay

$23 per hour

Rock Springs Nutritional Health Coach position

Cashier pay

$15 per hour

Rock Springs Cashier position

Crew members

more than 4,000

Company-wide employment level

Store count

168 stores

Operating footprint across the U.S.

States served

21 states

Geographic footprint

Founding year

1955

Company founding date

Historical Context

5 past events · Latest: Dec 29

5 events

1. Dec 29

   Retail award

   24h Move

   -1.3%

   Named 2025 Retailer of the Year for private-label growth and value focus.

2. Dec 19

   Product launch

   24h Move

   +0.4%

   Introduced new private-label grass-fed snack range across all stores.

3. Dec 16

   Product launch

   24h Move

   -0.4%

   Rolled out new organic essential oils line chain-wide.

4. Dec 10

   Seasonal promotion

   24h Move

   +0.3%

   Released limited-edition organic winter coffees for holiday season.

5. Dec 04

   Sales promotion

   24h Move

   -2.9%

   Announced Holly Deals event with discounts up to 50% and member perks.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

401(k) savings plan, flexible spending, health savings accounts, non-GMO, +1 more

5 terms

401(k) savings plan financial

"a 401(k) savings plan; generous paid time off; and extensive free"

A 401(k) savings plan is an employer-sponsored retirement account that lets employees set aside a portion of their paycheck on a tax-advantaged basis, often with employer matching contributions that act like free additional savings. It matters to investors because matching, tax-deferred growth and investment choices can significantly boost long-term wealth—while plan rules or heavy concentration in a single company’s stock can increase an employee’s financial exposure to that company.

flexible spending financial

"including medical, dental and vision insurance; flexible spending and health"

An employer-sponsored program that lets workers set aside part of their pay before taxes to cover eligible health or dependent-care expenses, acting like a dedicated savings envelope for predictable medical and caregiving costs. Investors care because offering this benefit can lower a company’s payroll tax burden, affect reported compensation costs and cash flow, and influence employee retention and productivity, all of which can impact profitability and valuation.

health savings accounts financial

"medical, dental and vision insurance; flexible spending and health savings accounts;"

A health savings account is a specialized savings tool that allows individuals to set aside money tax-free to pay for healthcare expenses. Think of it as a personal health wallet that helps manage medical costs more efficiently and saves money on taxes. For investors, it can be a valuable way to prepare for future healthcare needs while reducing overall expenses.

non-GMO technical

"100 percent non-GMO prepackaged bulk goods and humanely sourced and"

Non-GMO means a product or ingredient was produced without genetic modification techniques — the plant or organism’s DNA has not been intentionally altered in a laboratory. Investors care because non-GMO labeling can affect consumer demand, price premiums, shelf access and supply-chain cost; think of it like an organic or “no added hormones” label that can open certain markets, change margins, and create reputational risk or advantage for companies.

in-store credit financial

"Vitamin Bucks program, which provides Crew members an extra $1 per hour worked as in-store credit."

In-store credit is a store-specific refund or payment balance issued to a customer that can only be used to buy goods or services from that retailer, like a gift card or store-only IOU. It matters to investors because it represents money the company owes as a liability but also encourages repeat purchases, affects short-term cash flow and revenue timing, and can boost future sales if customers spend more than the credit.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Community Meet-and-Greet and Hiring Event Scheduled for Jan. 13–15

LAKEWOOD, Colo., Jan. 2, 2026 /PRNewswire/ -- Natural Grocers®, the nation's premier family-operated organic and natural grocery retailer, plans to open a new store in Rock Springs, Wyoming, this spring. The location, in White Mountain Mall, will mark Natural Grocers' third store in the Cowboy State. Known for its vibrant mix of shops and dining, White Mountain Mall serves as a community hub—a fitting home for Natural Grocers' commitment to quality, community and local engagement.

COMMUNITY MEET-AND-GREET AND HIRING EVENT
Natural Grocers invites Rock Springs residents and surrounding communities to a special Meet-and-Greet on Jan. 13 and a two-day Hiring Event on Jan. 14–15, 2026. These events offer attendees the chance to learn about the company's history, founding principles and employment opportunities.

Both events will be held in the conference rooms at Holiday Inn® Rock Springs by IHG, located about five minutes from the new store.

COMMUNITY MEET-AND-GREET

• Date/Time: Tuesday, Jan. 13, 4–6 p.m. (Presentation begins at 4 p.m., followed by a Q&A session)
• Location: Conference Room – Holiday Inn Rock Springs
• Address: 1675 Sunset Dr., Rock Springs, WY 82901
• Register via Facebook Events, here.

HIRING EVENT

• Dates: Wednesday & Thursday, Jan. 14–15
• Time: 10 a.m.–4 p.m.
• Location: Conference Room – Holiday Inn Rock Springs
• Address: 1675 Sunset Dr., Rock Springs, WY 82901
• Click here to view positions and to schedule an interview.

POSITIONS AVAILABLE

• Store Manager — $79,000 annually
• Assistant Store Manager — $59,000 annually
• Nutritional Health Coach — $23 per hour
• Receiving Manager — $18 per hour
• Produce Manager — $18 per hour
• Produce Assistant — $16 per hour
• Grocery/Bulk Manager — $18 per hour
• Grocery/Dairy/Frozen/Bulk Assistant — $16 per hour
• Vitamin Manager — $18 per hour
• Vitamin/Body Care Assistant — $16 per hour
• Dairy/Frozen Manager — $18 per hour
• Body Care Manager — $18 per hour
• Head Cashier — $16 per hour
• Cashier — $15 per hour

COMPANY CULTURE & BENEFITS
Just like its dedication to its customers and community, Natural Grocers has cared for its good4u^SM Crew since its founding in 1955. The company now employs more than 4,000 Crew members at 168 stores, in 21 states. As part of its Five Founding Principles, Natural Grocers supports employees by offering:

• Competitive pay, plus the exclusive Natural Grocers Vitamin Bucks program, which provides Crew members an extra $1 per hour worked as in-store credit.
• Birthday bonus pay equal to one day's wages, which originated from founder Margaret Isely's tradition of celebrating the birthdays of all employees by preparing lunch for them. When the company grew, her children—now executives—continued the celebration by granting each employee a full day's pay on their birthday as a thank-you.
• Store discounts and credits of up to 30 percent on Natural Grocers products, helping employees save on high-quality groceries and supplements.
• Comprehensive benefits for full-time employees, including medical, dental and vision insurance; flexible spending and health savings accounts; short- and long-term disability and life insurance; a 401(k) savings plan; generous paid time off; and extensive free nutrition education programs.
• Premium-quality organic and natural products at Always Affordable^SM prices, including 100 percent certified organic produce, 100 percent free-range eggs and pasture-raised dairy, 100 percent non-GMO prepackaged bulk goods and humanely sourced and sustainably raised meats. Natural Grocers strives to avoid carrying products made with highly processed or problematic ingredients, including artificial and synthetic chemicals and additives.

More details about the upcoming Grand Opening celebration in Rock Springs will follow, as the date gets closer. Applicants can apply for consideration here or by texting 'GROW' to 720-573-2153. ^[I] For hiring inquiries, please contact recruiting@naturalgrocers.com. For media requests, please contact media@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit naturalgrocers.com for more information and store locations.

^[i] Natural Grocers respects all individuals' privacy and will not share this information. Message and data rates may apply. See naturalgrocers.com/privacy for its Privacy Policy and naturalgrocers.com/terms for terms of use. Applicants must be 18 years of age or older.

View original content to download multimedia:https://www.prnewswire.com/news-releases/natural-grocers-expands-to-rock-springs-wyoming-302651412.html

SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When is Natural Grocers (NGVC) hosting the Rock Springs Meet-and-Greet and hiring event in 2026?

The Meet-and-Greet is Jan. 13, 2026 (4–6 p.m.) and the Hiring Event is Jan. 14–15, 2026 (10 a.m.–4 p.m.).

Where will Natural Grocers (NGVC) hold the Rock Springs hiring event and Meet-and-Greet?

Both events are in the conference rooms at Holiday Inn Rock Springs, 1675 Sunset Dr., Rock Springs, WY 82901.

What pay does Natural Grocers (NGVC) list for store roles at the Rock Springs location?

Listed pay ranges from $79,000 for Store Manager to $15 per hour for Cashier, with several roles at $16–$23/hr and $18/hr for manager positions.

How can applicants schedule interviews or apply for Natural Grocers (NGVC) Rock Springs jobs?

Applicants can view positions and schedule interviews via the provided hiring links, apply online, or text 'GROW' to 720-573-2153.

How many employees and stores does Natural Grocers (NGVC) report nationwide?

The company reports more than 4,000 Crew members across 168 stores in 21 states.

What employee benefits does Natural Grocers (NGVC) offer to Rock Springs hires?

Benefits include competitive pay, Vitamin Bucks in-store credit, birthday bonus pay, up to 30% product discounts, medical/dental/vision for full-time roles, 401(k), and paid time off.