Natural Grocers® Named 2025 Retailer of the Year by Store Brands
Natural Grocers (NGVC) was named 2025 Retailer of the Year by Store Brands for growth in its private-label assortment while maintaining its Always AffordableSM mission.
Rhea-AI Summary
Natural Grocers (NGVC) was named 2025 Retailer of the Year by Store Brands for growth in its private-label assortment while maintaining its Always AffordableSM mission.
In 2025 the company expanded the Natural Grocers Brand with new organic household cleaners, egg pasta, luxury skincare and seasonal items, emphasizing attributes like non-GMO, hormone- and antibiotic-free, pasture-based and cruelty-free sourcing. The brand now includes over 900 items, is sold exclusively across the company's 168 stores, and the company plans further private-label additions in dairy, body care and frozen foods in 2026.
Positive
- Named 2025 Retailer of the Year by Store Brands
- Private-label assortment grew to over 900 items
- Products available at 168 stores with planned category expansion in 2026
Negative
- None.
Details
News Market Reaction – NGVC
In the Dec 29 session, NGVC declined 1.32%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
- Natural Grocers Brand items
- over 900 items
- Size of private-label assortment as of 2025
- Store count
- 168 stores
- Locations where new and future private-label products are sold
- Brand launch year
- 2016
- Launch year of the Natural Grocers private-label brand
Historical Context
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Launch of new grass-fed private-label beef snacks across all stores.
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New organic essential oils line added to body care offerings.
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Limited-edition organic winter coffees for the 2025 holiday season.
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Holly Deals discount event with up to 50% off and member perks.
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Grand Junction store relocation with expanded, energy-efficient format.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
private-label financial
non-GMO medical
cruelty-free medical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Throughout 2025, the retailer introduced a wide range of new products across multiple categories under the Natural Grocers® Brand. From organic household cleaners and organic egg pasta to luxury skincare items and seasonal favorites, each new private-label item was developed with the company's rigorous quality and wellness standards in mind, including attributes such as non-GMO, hormone- and antibiotic-free, pasture-based, cruelty-free and environmentally responsible sourcing, depending on the product category.
"Our private-label products are more than affordable options—they represent our values in action," said Raquel Isely, vice president of marketing at Natural Grocers. "Being recognized as Retailer of the Year by such a trusted publication within the industry is a proud moment for our team and a testament to the thoughtful work we do every day for our customers and communities."
A FOCUS ON QUALITY, TRANSPARENCY AND CUSTOMER CONNECTION
Natural Grocers' private-label strategy emphasizes transparency and customer education. Shoppers learn why choosing the Natural Grocers Brand aligns with health, sustainability, and community support. The company engages customers through in-person nutrition education from its Nutritional Health Coaches, in-store signage, sampling events, loyalty campaigns, digital channels, and educational content like the "Meet Your Farmer" film series.
EXPANDING PRIVATE-LABEL OFFERINGS
Since its launch in 2016, the Natural Grocers Brand has grown significantly, now offering over 900 high-quality items. These products span a variety of categories, including food, household goods, body care, and supplements, and are available exclusively at Natural Grocers stores.
Looking ahead to 2026, the company plans to further expand its private-label selection, focusing on new offerings in dairy, body care, and frozen foods. These products will be available at each of Natural Grocers' 168 stores, as well as new locations opening in the upcoming calendar year.
ABOUT STORE BRANDS AND RETAILER OF THE YEAR
Store Brands, an EnsembleIQ brand, is the leading media brand in the world of private label, providing industry-leading coverage of news and trends. The Retailer of the Year award by Store Brands celebrates retailers whose strategies demonstrate innovation, quality, and alignment with core company values. It highlights companies that balance customer needs, brand integrity, and operational excellence in a competitive marketplace.
- For more information about this and other awards the retailer has received, visit naturalgrocers.com/awards.
- You can learn more about Natural Grocers Brand Products here.
- For media inquiries, email kmacarelli@naturalgrocers.com.
ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than
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SOURCE Natural Grocers by Vitamin Cottage, Inc.
FAQ
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