Natural Grocers® Expands Private Label With Grass-Fed Beef Sticks and Bites

Rhea-AI Summary

Natural Grocers (NGVC) on Dec. 19, 2025 launched four new private‑label grass‑fed snacks available exclusively at all 168 Natural Grocers stores. The lineup includes Grass‑Fed Original and Jalapeño Beef Sticks ($2.39/1 oz) and Grass‑Fed Original and Jalapeño Beef Bites ($9.99/4 oz).

Products are marketed as 100% grass‑fed, source‑verified, non‑GMO, gluten‑free, allergen‑free, made without artificial ingredients, crafted in a Safe Quality Food‑certified facility, and sourced from family farms. These SKUs expand the retailer’s >900 private‑label products and align with its Always Affordable positioning.

Key Figures

Store count 168 stores Beef sticks and bites available exclusively at all locations

New varieties 4 varieties Two beef sticks and two beef bites flavors launched

Beef stick price $2.39 / 1 oz Grass-Fed Original & Jalapeño Beef Sticks pricing

Beef bites price $9.99 / 4 oz Grass-Fed Original & Jalapeño Beef Bites pricing

Private-label products over 900 products Size of Natural Grocers Brand portfolio after additions

Beef sticks count 2 beef sticks Original and Jalapeño grass-fed beef sticks

Beef bites count 2 beef bites Original and Jalapeño grass-fed beef bites pouches

Market Reality Check

$25.18 Last Close

Volume Volume 282,257 vs. 20-day average 345,892 (relative volume 0.82) suggests no unusual trading. normal

Technical Shares at $25.07 are below the 200-day MA of $39.33 and sit near the 52-week low of $24.00, well under the 52-week high of $61.22.

Market Pulse Summary

This announcement highlights expansion of Natural Grocers’ private-label portfolio with 4 new grass-fed beef snack products available across 168 stores, contributing to a lineup of over 900 branded items. The focus remains on quality standards such as non-GMO and gluten-free attributes. With shares trading below the 200-day MA of $39.33 and near the 52-week low of $24.00, investors may watch how private-label growth influences traffic, margins, and brand differentiation over time.

Key Terms

non-gmo technical

"PRODUCT ATTRIBUTES100% Grass-Fed BeefFamily Farm OriginNon-GMOGluten FreeAllergen Free"

Non-GMO means a product or ingredient was produced without genetic modification techniques — the plant or organism’s DNA has not been intentionally altered in a laboratory. Investors care because non-GMO labeling can affect consumer demand, price premiums, shelf access and supply-chain cost; think of it like an organic or “no added hormones” label that can open certain markets, change margins, and create reputational risk or advantage for companies.

gluten free medical

"Family Farm OriginNon-GMOGluten FreeAllergen FreeMinimally Processed"

A "gluten free" label states that a food product meets defined safety standards for very low or undetectable levels of gluten — the protein found in wheat, barley and rye — so it is safe for people with celiac disease or gluten sensitivity. For investors, that certification affects who can buy the product, the ability to charge a premium, and exposure to recall or regulatory risk, much like a "nut‑free" label opens a product to allergy‑sensitive customers.

AI-generated analysis. Not financial advice.

Available exclusively at all 168 Natural Grocers stores, these latest premium additions deliver big flavor and affordability

LAKEWOOD, Colo., Dec. 19, 2025 /PRNewswire/ -- Natural Grocers®, the nation's leading family-operated organic and natural grocery retailer, has added a new batch of private-label savory snacks with the launch of Natural Grocers® Brand Beef Sticks and Bites. Made with 100% grass-fed beef that's hand-cut and hand-packaged, these four new varieties deliver plenty of protein to fuel an arduous workout—or simply a long workday. It's premium quality at an Always Affordable^SM price, with the added satisfaction of supporting family farms with every bite.

Natural Grocers® debuts grass-fed beef snacks: source-verified, clean ingredients, trusted quality and fabulous flavor.

FOUR NEW WAYS TO SNACK
The latest offerings include two new grass-fed beef sticks and two new pouches of grass-fed beef bites, available in original and jalapeño flavors. Like all Natural Grocers Brand products, the sticks and bites meet the company's rigorous standards under Natural Grocers' "Commitment to Quality," one of its Five Founding Principles upheld for more than 70 years.

"Our house brand is more than just a label, it's a reflection of our family's values," said Raquel Isely, vice president of marketing at Natural Grocers. "Many beef jerky sticks and snacks on the market claim to be grass fed but lack certification. Our beef sticks and bites are source verified to ensure traceability from the ranch to your pantry. We're proud to bring these new offerings to our shelves, delivering top-notch taste, trusted quality and affordability."

BEEF STICKS & BITES VARIETIES/PRICING

• Grass-Fed Original Beef Stick ($2.39/1 oz)
• Grass-Fed Jalapeño Beef Stick ($2.39/1 oz)
• Grass-Fed Original Beef Bites ($9.99/4 oz)
• Grass-Fed Jalapeño Beef Bites ($9.99/4 oz)

PRODUCT ATTRIBUTES

• 100% Grass-Fed Beef
• Family Farm Origin
• Non-GMO
• Gluten Free
• Allergen Free
• Minimally Processed
• Crafted in a Safe Quality Food-certified facility
• Made Without Artificial Ingredients or Flavors
• No Added Antibiotics or Hormones

RECENT ADDITIONS AND COMING SOON
The new beef sticks and beef bites expand the company's growing portfolio of over 900 Natural Grocers Brand Products, all developed to provide customers with exceptional quality, transparency and value. Recent additions include a line of organic essential oils and two varieties of organic winter seasonal coffees. Customers can look forward to more premium-quality, Always Affordable products, including organic frozen fruit smoothie blends, on shelves now.

• Click here for a media kit, courtesy of Natural Grocers.
• Learn more about Natural Grocers' Meat Standards here.
• For media requests or press-related questions, contact: kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit naturalgrocers.com for more information and store locations.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What new products did Natural Grocers (NGVC) announce on December 19, 2025?

Natural Grocers announced four private‑label grass‑fed snacks: Original and Jalapeño Beef Sticks and Beef Bites, sold exclusively in all 168 stores.

How much do the Natural Grocers NGVC grass‑fed beef sticks and bites cost?

Beef Sticks are priced at $2.39 per 1 oz and Beef Bites are $9.99 per 4 oz.

Are Natural Grocers (NGVC) grass‑fed beef snacks certified or source‑verified?

Yes, the snacks are described as 100% grass‑fed and source‑verified, and are made in a Safe Quality Food‑certified facility.

Where will Natural Grocers (NGVC) grass‑fed beef sticks and bites be sold?

They are available exclusively at all 168 Natural Grocers retail locations.

Do Natural Grocers (NGVC) beef sticks and bites meet any dietary or ingredient standards?

The products are marketed as non‑GMO, gluten‑free, allergen‑free, made without artificial ingredients, and contain no added antibiotics or hormones.