STOCK TITAN

Natural Grocers® Announces Career Opportunities Ahead of Appleton, Wisconsin Store Opening

(Moderate)
(Positive)
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Natural Grocers (NYSE:NGVC) is hiring for multiple positions ahead of the opening of its new Appleton, Wisconsin store in fall 2026. Roles include cashiers, department managers and store leadership, with pay ranging from $16–$20 per hour and up to $62,000 annually for the assistant store manager.

The Appleton location will be Natural Grocers’ second store in Wisconsin, following Lake Geneva, and will join a network of 174 stores across 22 states. According to the company, employees receive competitive pay, in-store credit worth $1 per hour worked, birthday bonus pay, up to 30% product discounts and comprehensive benefits for full-time staff.

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Positive

  • None.

Negative

  • None.

Market Context

The Jul 31 NGVC sustainability-recognition event recorded a -0.37% 24-hour reaction, adding a mixed ...
Analysis

The Jul 31 NGVC sustainability-recognition event recorded a -0.37% 24-hour reaction, adding a mixed historical reference to this hiring announcement. The platform also showed low short positioning and recent insider net selling.

Key Figures

Wisconsin locations: Second location Prior Wisconsin opening: June 10, 2026 Crew member pay: $16 to $20 per hour +5 more
8 metrics
Wisconsin locations Second location New Appleton store
Prior Wisconsin opening June 10, 2026 Lake Geneva store opening
Crew member pay $16 to $20 per hour Appleton good4uSM Crew members
Assistant store manager pay Up to $62,000 annually Appleton store position
Cashier openings 12 openings Appleton store
Crew members More than 4,000 Company-wide workforce
Store count 174 stores Across 22 states
Vitamin Bucks $1 per hour worked Extra in-store credit for Crew members

Historical Context

5 past events · Latest: Aug 06 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Aug 06 Missouri Day promotion Positive +1.6% Customer promotion featuring a free bag and a $5-off coupon at Missouri stores
Aug 03 Anniversary promotion Positive +3.6% Anniversary discounts, giveaways and customer events across the store network
Jul 31 Sustainability recognition Positive -0.4% Company received the 2026 Sustainability Retailer of the Year recognition
Jul 23 Earnings call notice Neutral +2.3% Company scheduled release of third-quarter fiscal 2026 financial results
Jul 22 Food-bank partnership Positive +0.7% Company announced a $71,000 product donation with Food Bank of the Rockies

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

NGVC's recent news reactions were mostly aligned with positive announcements, with one negative reaction to a sustainability recognition and a positive reaction to an earnings-call notice.

Key Terms

401(k), health savings accounts, non-GMO
3 terms
401(k) financial
"a 401(k) savings plan; generous paid time off"
A 401(k) is a type of retirement savings plan offered by employers that allows workers to set aside a portion of their paycheck before taxes are taken out. The money saved in a 401(k) can grow over time through investments, helping individuals build funds for their future retirement. It matters to investors because it provides a tax-advantaged way to save and invest for long-term financial security.
View in glossary
health savings accounts financial
"flexible spending and health savings accounts;"
A health savings account is a specialized savings tool that allows individuals to set aside money tax-free to pay for healthcare expenses. Think of it as a personal health wallet that helps manage medical costs more efficiently and saves money on taxes. For investors, it can be a valuable way to prepare for future healthcare needs while reducing overall expenses.
non-GMO technical
"100 percent non-GMO prepackaged bulk goods"
Non-GMO means a product or ingredient was produced without genetic modification techniques — the plant or organism’s DNA has not been intentionally altered in a laboratory. Investors care because non-GMO labeling can affect consumer demand, price premiums, shelf access and supply-chain cost; think of it like an organic or “no added hormones” label that can open certain markets, change margins, and create reputational risk or advantage for companies.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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LAKEWOOD, Colo., Aug. 10, 2026 /PRNewswire/ -- Natural Grocers®, the nation's largest family-operated organic and natural grocery retailer, is hiring for multiple positions ahead of the opening of its new Appleton, Wisconsin store this fall. Available opportunities include cashiers, department managers and store leadership roles, with competitive pay, career growth opportunities and comprehensive benefits.

Natural Grocers® is hiring ahead of its Appleton, Wisconsin store opening this fall. Guided by its commitment to Crew, customers and community, the company is seeking friendly, service-oriented individuals who are passionate about helping others and creating a welcoming experience for every customer.

NATURAL GROCERS AND APPLETON

With more than 70 years of experience serving communities that value quality, affordability and connection, Natural Grocers is intentional about entering markets where access to affordable, high-quality organic and natural foods can make a meaningful impact. The new store will mark Natural Grocers' second location in Wisconsin, following the opening of its Lake Geneva store on June 10, 2026.

Known for its strong community spirit and high quality of life, Appleton is an ideal home for Natural Grocers' second Wisconsin location. The company looks forward to connecting with residents and supporting the community through access to affordable organic and natural groceries, free nutrition education and local outreach efforts.

CAREER OPPORTUNITIES IN APPLETON

Natural Grocers is currently hiring for a variety of positions ahead of its new Appleton store. Opportunities include customer-facing, department management and store leadership roles, with competitive pay, career growth opportunities and comprehensive benefits.

Based on position and experience, Appleton, Wisconsin good4uSM Crew members can earn $16 to $20 an hour, with the assistant store manager offering up to $62,000 annually. Interested candidates can learn more at naturalgrocers.com/our-careers.

POSITIONS AVAILABLE

  • Assistant Store Manager — $62,000 per year
  • Produce Manager — $20 per hour
  • Dairy/Frozen Manager — $20 per hour
  • Produce Assistant — $18 per hour
  • Cashiers (12 openings)$16 per hour

COMPANY CULTURE & BENEFITS

Just like its dedication to its customers and community, Natural Grocers has cared for its employees since its founding in 1955. Today the company employs more than 4,000 Crew members across 174 stores in 22 states. As part of its Five Founding Principles, Natural Grocers supports employees by offering:

  • Competitive pay, plus the exclusive Natural Grocers Vitamin Bucks program, which provides Crew members an extra $1 per hour worked as in-store credit.
  • Birthday bonus pay equal to one day's wages, inspired by founder Margaret Isely's tradition of personally making lunch for employees on their birthdays, a practice later honored by granting a full day's pay as the company grew.
  • Store discounts and credits of up to 30 percent on Natural Grocers products, helping employees save on high-quality groceries and supplements.
  • Comprehensive benefits for full-time employees, including medical, dental and vision insurance; flexible spending and health savings accounts; short- and long-term disability and life insurance; a 401(k) savings plan; generous paid time off; and extensive free nutrition education programs.
  • Premium-quality organic and natural products at Always AffordableSM prices, including 100 percent certified organic produce, 100 percent free-range eggs and pasture-raised dairy, 100 percent non-GMO prepackaged bulk goods and humanely sourced and sustainably raised meats.

Please contact kmacarelli@naturalgrocers.com for press-related questions.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE

Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 174 stores in 22 states. Visit naturalgrocers.com for more information and store locations.

(PRNewsfoto/Natural Grocers by Vitamin Cott)

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/natural-grocers-announces-career-opportunities-ahead-of-appleton-wisconsin-store-opening-302847402.html

SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What new store is Natural Grocers (NGVC) opening in Appleton, Wisconsin in fall 2026?

Natural Grocers is opening a new organic and natural grocery store in Appleton, Wisconsin in fall 2026. According to the company, this will be its second Wisconsin location, following the Lake Geneva store that opened on June 10, 2026.

What jobs is Natural Grocers (NGVC) offering at its new Appleton, Wisconsin store?

Natural Grocers is hiring cashiers, produce and dairy/frozen managers, a produce assistant and an assistant store manager for its Appleton store. According to the company, there are 12 cashier openings and multiple department and leadership roles with competitive pay and benefits.

How much does Natural Grocers pay employees at the new Appleton, Wisconsin store?

Natural Grocers states Appleton crew members can earn $16 to $20 per hour, depending on position and experience. The assistant store manager role offers up to $62,000 annually, with additional value from in-store credit, birthday bonus pay and employee product discounts.

What benefits do Natural Grocers (NGVC) employees receive at the Appleton, Wisconsin store?

Natural Grocers reports that full-time employees receive medical, dental and vision insurance, FSAs/HSAs, disability and life insurance, a 401(k), paid time off and free nutrition education. Crew members also get $1-per-hour in-store credit, birthday bonus pay and up to 30% product discounts.

How many stores and employees does Natural Grocers (NGVC) have as it opens the Appleton location?

According to Natural Grocers, the company employs more than 4,000 crew members across 174 stores in 22 states. The Appleton store will be its second Wisconsin location, expanding its presence following the June 10, 2026 opening in Lake Geneva.

Where can candidates apply for jobs at Natural Grocers’ new Appleton, Wisconsin store?

Candidates can learn more and apply for Appleton store positions through Natural Grocers’ careers page at naturalgrocers.com/our-careers. According to the company, open roles include customer-facing, department management and store leadership positions with competitive pay and benefits.