Natural Grocers® Opens Its Doors in Appleton, Wisconsin, With a Grand Opening Celebration on September 30, 2026

Natural Grocers adds a second Wisconsin location in Appleton, combining grand opening promotions with a local food bank donation partnership.

Rhea-AI Summary

Natural Grocers (NGVC) will open a new store in Appleton, Wisconsin, at 720 N. Casaloma Drive on Wednesday, September 30, 2026, with a grand opening celebration.

The Appleton location is the company’s second store in Wisconsin and will serve Appleton, Fox Crossing, Kaukauna, Neenah and nearby communities. Events begin at 8:15 a.m. with a $2,500 donation to Feeding America Eastern Wisconsin and a ribbon-cutting with the Fox City Chamber, followed by doors opening at 8:27 a.m. The celebration includes mystery gift cards for the first 150 customers, 500 hand-crafted Ecuadorian backpack bags, a prize wheel, and a grand opening sweepstakes featuring an Aventon e-bike valued at $1,400 and a $500 Natural Grocers gift card. Shoppers will see discounts up to 50% off selected items through October 31, 2026, with additional offers for {N}power rewards members.

News Explained

Beyond the grand-opening donation already described, the Appleton store adds a program donating five cents for each shopping trip using a reusable bag to Feeding America Eastern Wisconsin.

Market Context

The Aug. 6 filing reported 172 stores in 22 states, establishing the operating footprint for the ann...

Analysis

The Aug. 6 filing reported 172 stores in 22 states, establishing the operating footprint for the announced Wisconsin store opening and linking it to documented expansion activity.

Key Figures

Store opening date: September 30, 2026 Wisconsin locations: 2 locations

Store opening date

September 30, 2026

Appleton, Wisconsin location

Wisconsin locations

2 locations

After the Appleton opening

Historical Context

1 past event · Latest: Aug 06

1 event

1. Aug 06

   Q3 earnings

   24h Move

   +0.0%

   Reported new-store contributions and narrowed fiscal 2026 outlook to 6–7 planned openings.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

gmp, usda-certified organic

2 terms

gmp technical

"over 80%) manufactured in third-party Good Manufacturing Practice (GMP) certified facilities"

Good Manufacturing Practice (GMP) is a set of regulatory standards and procedures that ensure products—especially medicines, medical devices, and related goods—are consistently made to meet safety, quality, and purity requirements. For investors, GMP compliance is like a factory’s hygiene and checklist system: it reduces the risk of product recalls, regulatory fines, and production stoppages, supports market access, and signals more reliable, lower-risk operations that can protect revenue and reputation.

usda-certified organic regulatory

"including 100% USDA-certified Organic Gala Apples"

"USDA-certified organic" indicates that a food product has met strict standards set by the U.S. Department of Agriculture for organic farming and processing. This certification ensures the product was produced without synthetic pesticides, genetically modified ingredients, or artificial fertilizers, much like how a product labeled as "fair trade" guarantees certain ethical standards. For investors, these products often appeal to consumers seeking natural options, which can influence market demand and company reputation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Customers will enjoy unbeatable savings, exciting giveaways, sweepstakes, samples and more

LAKEWOOD, Colo., Sept. 16, 2026 /PRNewswire/ -- Natural Grocers^®, the leading family-operated organic and natural grocery retailer in the U.S., announces the opening of a new store in Appleton, Wisconsin, on Wednesday, September 30, 2026. Located at 720 N. Casaloma Drive, the store will serve residents and visitors in Appleton, Fox Crossing, Kaukauna and Neenah, as well as surrounding communities. The Appleton store is Natural Grocers' second location in Wisconsin. Community members are invited to join the celebration with giveaways, savings, free samples, a prize wheel, live local radio and more.

Natural Grocers' good4u^® Crew will kick off the festivities at 8:15 a.m. with a $2,500 donation presentation to Feeding America Eastern Wisconsin, its local food bank partner, followed by an official ribbon-cutting ceremony with the Fox City Chamber and store leadership. Doors will open promptly at 8:27 a.m., welcoming customers to a celebratory shopping experience.

"We're thrilled to open our doors in Appleton and welcome the communities of the Fox Valley to Natural Grocers," said Raquel Isely, vice president of marketing at Natural Grocers. "This location allows us to better serve individuals and families seeking affordable organic groceries, free nutrition education and high-quality products that meet our rigorous standards. Following the opening of our Lake Geneva store earlier this year, we're grateful for the opportunity to continue growing in Wisconsin and building meaningful connections in communities that value health, affordability and friendly service."

GRAND OPENING EVENTS – FREEBIES, DISCOUNTS AND SWEEPSTAKES
Grand Opening festivities at the new Appleton, WI location include:

• Sept. 30: Mystery Gift Cards for the first 150 customers – Be among the first in line and receive a Natural Grocers mystery gift card (values range from $5 to $500).^[i]
• Sept. 30: Free Natural Grocers Hand-Crafted Ecuadorian Drawstring Backpack Bag ($30 value) – The first 500 shoppers will receive a unique, hand-crafted bag, woven in collaboration with artisans in Peguche, Ecuador.^[ii]
• Sept. 30: Prize Wheel – Spin the Natural Grocers prize wheel between 12 p.m. and 5 p.m. for a chance to win great prizes.^[iii]
• Sept. 30-Oct. 14: Grand Opening Sweepstakes – Customers have the chance to win fabulous prizes, including an Aventon e-bike (valued at $1,400), a $500 Natural Grocers gift card and more. Entry forms will be available at the store.^[iv]
• Sept. 30-Oct. 31: Up to 50% off Natural Grocers' Even More Affordable^SM Prices on premium-quality products from every department, including 100% USDA-certified Organic Gala Apples ($1.69/lb), Natural Grocers^® Brand Organic Cheese Shreds and Slices ($2.99 each), Bacon and Bacon Alternatives ($2.99/pkg, excludes Canadian Bacon), GT's Synergy^® Kombucha ($2.79/16 oz) and Painterland Sisters Organic Skyr Yogurt ($1.99/each).^[v]

{N}POWER^® MEMBERSHIP
As part of Natural Grocers' "Even More Affordable^SM Prices!" campaign, customers can join {N}power, the company's free rewards program, to access exclusive discounts, digital coupons, rewards benefits and other members-only features.*

• Sept. 30-Oct. 31: {N}power members will receive exclusive pricing on items such as select free-range eggs ($2.99 each, one dozen/limit 2), Kerrygold^™ Irish Butter Sticks ($4.99/8 oz), Natural Grocers Brand Organic Canned Beans (4/$5, 15.5 oz, excludes green beans), Zevia^® Zero-Sugar Sodas ($4.99/6 pack) and Natural Grocers Brand Organic Extra Virgin Olive Oil ($8.99/16.9 oz).^[vi]

*Customers can also download and sign into the free App to join the program.^[vii]

STORE FEATURES AND THE NATURAL GROCERS EXPERIENCE
Serving communities with a wide range of natural and organic options since 1955, Natural Grocers will support Appleton and the surrounding communities with world-class customer service from its knowledgeable and dedicated good4u Crew, healthy recipes for all diets and high product standards.

The company, ever conscious of its environmental impact, has upgraded the new space using sustainable building features and energy-saving innovations, such as non-toxic building materials and 100% LED lighting. The store will feature a contemporary layout for an efficient, yet friendly checkout experience.

Customers can also expect:

• Environmentally Thoughtful Products and Practices: From checkouts free from single-use bags, to organic, non-GMO and Always Affordable Natural Grocers brand products and ecologically thoughtful in-store features, the company focuses on a mutually beneficial relationship with nature.
• Always Affordable Prices: Access high-quality organic and natural groceries including 100% pasture-based dairy products and free-range eggs, 100% non-GMO prepackaged bulk goods, and household essentials at an Always Affordable Price. Natural Grocers also prioritizes humanely sourced and sustainably raised meats.
• Always 100% Organic Produce: Rest easy knowing Natural Grocers' organic produce is free from cross contamination with conventional/GMO items and grown without synthetic pesticides.
• Body Care That Cares Back: Natural Grocers' high standards prioritize natural, innovative and ethical body care products that deliver results without compromise.
• A Super-Sized Supplement Department: With over 6,000 products, Natural Grocers offers a large selection of vitamins and supplements, with the vast majority (over 80%) manufactured in third-party Good Manufacturing Practice (GMP) certified facilities.
• A Commitment to Crew: Natural Grocers is passionate about ensuring that its employees can live a healthy, balanced life. The Company is committed to positively impacting Crew's physical, emotional and financial well-being with free nutrition education programs, excellent benefits and access to the highest quality, affordably priced products. To learn more about Natural Grocers' "Commitment to Crew" and its Five Founding Principles, click here.
• Coming Soon: Nutritional Health Coaching: Customers will have direct access to personalized assistance throughout their health journeys with an onsite Nutritional Health Coach. Click here to learn more.

FEEDING AMERICA EASTERN WISCONSIN AND NATURAL GROCERS
As part of its commitment to the Appleton community, Natural Grocers will support Feeding America Eastern Wisconsin through its Bring Your Own Bag Program, donating five cents for every shopping trip in which customers use their own reusable bags. The program encourages sustainable shopping practices while also helping support the organization's mission to serving neighbors facing hunger across 35 counties.

Feeding America Eastern Wisconsin is the largest hunger relief organization in the state of Wisconsin, with food banks in Milwaukee and Appleton. In collaboration with nearly 600 pantry partners and trusted community-based programs, the organization provides nutritious, high-quality, and culturally relevant food to neighbors facing hunger across its expansive footprint.  

"We're very grateful to Natural Grocers for their generosity and for being a committed partner in helping address food insecurity," said Feeding America Eastern Wisconsin President and CEO, Monique Kelley. "When businesses and communities come together to support their neighbors, we can reach more people with the food they need and help ensure no one has to face hunger alone."

• To learn more or get involved with Feeding America Eastern Wisconsin, visit feedingamericawi.org.
• Click here to learn more about Natural Grocers' Commitment to Community and its Bring Your Own Bag Program, benefiting Feeding America Eastern Wisconsin.
• Learn more about Natural Grocers by visiting naturalgrocers.com.
• Click here for a complimentary media kit.
• For media inquiries contact kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 174 stores in 22 states. Visit naturalgrocers.com for more information and store locations.

^[i] Quantity limited to first 150 customers in line at Natural Grocers' Appleton, WI location. No rain checks. Limit one gift card per customer 18 years or older. Valid 9/30/2026 only. Void where prohibited by law. 
^[ii] Quantity limited to first 500 shoppers at Natural Grocers' Appleton, WI location. No rain checks. Limit one per customer, 18 years or older. Valid 9/30/2026 only. Void where prohibited by law.
^[iii] Prize wheel available at Natural Grocers' Appleton, WI location. No purchase necessary. Quantity limited to stock on hand; no rain checks. Valid 9/30/2026, 12 p.m-5 p.m. only, while supplies last.
^[iv] No purchase necessary. A purchase will not increase your chances of winning. Open only to legal respondents of the following states who are at least 18 years old at the time of entry: AZ, AR, CO, CO, IA, KS, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA, WI, and WY. Void where prohibited by law. Sweepstakes valid only at Appleton, WI location, starting on 9/30/2026 and ending on 10/14/2026. For official rules and complete details, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.
^[v] Offer only valid 9/30/2026 to 10/31/2026. Offer is redeemable only for in-store customer purchases at Natural Grocers' Appleton, WI location, and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law. 
^[vi] Must be an {N}power member to receive these discounts. Offers valid only from 9/30/2026 to 10/31/2026 are redeemable only for in-store customer purchases at Natural Grocers' Appleton, WI location, and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.
^[vii] See naturalgrocers.com/privacy for the Company's Privacy Policy and naturalgrocers.com/terms for the {N}Power terms of use.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What grand opening promotions will be available at the Appleton Natural Grocers?

On September 30, the first 150 customers will receive mystery gift cards worth $5–$500, and the first 500 shoppers will get a free hand-crafted Ecuadorian drawstring backpack bag. That day also features a prize wheel from 12 p.m. to 5 p.m. From September 30–October 14, customers can enter an in-store sweepstakes for prizes including an Aventon e-bike valued at $1,400 and a $500 gift card. From September 30–October 31, there will be discounts up to 50% off selected products across departments.

What extra offers are available for {N}power rewards members at the new store?

From September 30–October 31, {N}power members receive exclusive pricing on select items, including free-range eggs at $2.99 per dozen (limit 2), Kerrygold Irish Butter Sticks at $4.99 (8 oz), Natural Grocers Brand Organic Canned Beans at 4 for $5 (15.5 oz, excluding green beans), Zevia Zero-Sugar Sodas at $4.99 per 6-pack, and Natural Grocers Brand Organic Extra Virgin Olive Oil at $8.99 (16.9 oz). Customers can join the free program in-store or via the company’s App.

How will Natural Grocers’ Appleton store support Feeding America Eastern Wisconsin?

The Appleton store will donate $2,500 to Feeding America Eastern Wisconsin at the grand opening and will continue support through the Bring Your Own Bag Program, contributing five cents for every shopping trip where customers use their own reusable bags. This supports Feeding America Eastern Wisconsin’s work serving neighbors facing hunger across 35 counties in collaboration with nearly 600 pantry partners and community-based programs.