Natural Grocers® to Donate 1% of Sales on World Food Day to The Cornucopia Institute for Second Consecutive Year
The planned donation ties support for The Cornucopia Institute to one day's nationwide store sales, excluding gift cards.
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Rhea-AI Summary
Natural Grocers (NGVC) will donate 1% of nationwide store sales to The Cornucopia Institute on October 16, 2026, World Food Day.
The one-day, in-store campaign is the company's second annual fundraiser for the nonprofit. Natural Grocers aims to raise more than $45,000 to support Cornucopia's work on the integrity of organic labeling, production, processing and marketing. Customers can participate by shopping at their local Natural Grocers that day. Gift cards are excluded.
Positive
- None.
Negative
- Minor point. Forward-looking: it has not happened yet and may not happen.Charitable donation commits 1% of October 16, 2026 store sales, excluding gift cards, to The Cornucopia Institute.
Key Figures
- Donation rate
- 1% of sales
- Sales from all stores nationwide on the fundraiser day
- Fundraising goal
- More than $45,000
- Goal for the World Food Day campaign
- Fundraiser date
- Oct. 16, 2026
- One-day in-store campaign
AI-generated analysis. How Rhea-AI works. Not financial advice.
Campaign aims to raise more than
SUPPORTING ORGANIC INTEGRITY TOGETHER
Customers are invited to shop at their local Natural Grocers on Oct. 16 to participate in the company's second annual World Food Day fundraiser for The Cornucopia Institute.
"World Food Day reminds us that everyday choices at the grocery store can help shape the future of food," said Raquel Isely, vice president of marketing at Natural Grocers. "We are proud to continue our support of The Cornucopia Institute and its important work to protect organic integrity for generations to come."
THE CORNUCOPA INSTITUTE
The Cornucopia Institute is a nonprofit watchdog for organic food and a trusted resource for organic advocates seeking to align their purchases with their values. Through consumer tools, policy work, and investigations into the organic marketplace, Cornucopia works to uncover the truth behind organic food and advocate for an organic label consumers and retailers can trust.
Cornucopia Executive Director Melody Morrell says, "Natural Grocers is turning a single day of shopping into a powerful investment in our food future. Together, we are driving demand for the best organic food, ensuring tomorrow's innovative organic brands have a chance, and keeping dedicated organic farmers on the land."
- Click here to learn more about The Cornucopia Institute.
- To learn more about World Food Day, visit the Food & Agriculture Organization of the United Nations.
- Contact media@naturalgrocers.com for media inquiries.
ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than
THE CORNUCOPIA INSTITUTE
The Cornucopia Institute is a tax-exempt, charitable organization incorporated in 2004. Its work is supported primarily through individual donor contributions from farmers and consumers. They do not solicit or receive any government funds. The Cornucopia Institute is your watchdog, bringing you the truth behind organic. This nonprofit charity partners with independent retailers and co-ops to share and amplify tools that grow demand for the best organic farms and brands. Follow them on Facebook, Instagram, BlueSky and YouTube.
[i] Excludes gift cards.
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SOURCE Natural Grocers by Vitamin Cottage, Inc.
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