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Natural Grocers® Supports Regional American Red Cross Flood Relief Efforts Through In-Store Fundraising Across Four Corners States

Natural Grocers (NGVC) is collecting customer donations for American Red Cross flood relief from November 6–22 at participating stores.

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Rhea-AI Summary

Natural Grocers (NGVC) is collecting customer donations for American Red Cross flood relief from November 6–22 at participating stores. The fundraiser covers 71 locations across Arizona, Colorado, New Mexico and Utah, with proceeds supporting communities affected by flooding in the Four Corners region. Customers can donate $1, $5 or $10 at registers. Natural Grocers will match customer donations up to $10,000.

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Positive

  • None.

Negative

  • Minor point. Forward-looking: it has not happened yet and may not happen.Donation matching up to $10,000 commits company funds to regional flood relief.

Key Figures

Participating locations: 71 locations Customer donation options: $1, $5 or $10 Donation match cap: Up to $10,000 +1 more
Participating locations
71 locations
Across four states
Customer donation options
$1, $5 or $10
At store registers
Donation match cap
Up to $10,000
Company match of customer donations
Fundraising period
November 6–22
In-store collection

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All Arizona, Colorado, New Mexico and Utah locations to collect register donations November 6–22 to support flood-affected communities.

LAKEWOOD, Colo., Nov. 6, 2026 /PRNewswire/ -- Natural Grocers®, the leading family-operated organic and natural grocery retailer in the U.S., is collecting donations at 71 locations across four states to benefit the American Red Cross and its efforts to assist communities affected by the recent catastrophic flooding across the Four Corners region.

Natural Grocers is collecting donations for The American Red Cross to benefit flood damage.

HOW & WHERE TO GIVE
Customers can donate $1, $5 or $10 at the registers at Natural Grocers stores located in Arizona (11), Colorado (45), New Mexico (7) and Utah (8).

Funds collected will go to the American Red Cross to support its ongoing regional flood relief efforts.

COMMITMENT TO COMMUNITY
One of Natural Grocers' Five Founding Principles is a "Commitment to Community." In the wake of the widespread flooding across the Four Corners region, this commitment takes on even greater significance as communities face the devastating effects of the disaster. The flooding has displaced families, damaged homes and infrastructure and disrupted lives throughout the region.

"Our communities are strongest when we come together, especially during times of unexpected hardship," said Raquel Isely, vice president of marketing for Natural Grocers. "We hope this fundraiser will provide meaningful assistance to families and individuals facing the challenges left behind by the flooding. By matching customer donations up to $10,000, we're proud to help extend the impact of our customers' generosity and provide additional support for those affected." 

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 175 stores in 22 states. Visit naturalgrocers.com for more information and store locations.

 

Natural Grocers

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

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How is Natural Grocers supporting Four Corners flood relief?

Natural Grocers is collecting register donations for the American Red Cross from November 6–22 and will match customer donations up to $10,000. Customers can give $1, $5 or $10 at its 71 locations across Arizona, Colorado, New Mexico and Utah.

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