Natural Grocers® Celebrates Moms, May and the Moments That Matter

Rhea-AI Summary

Natural Grocers (NGVC) is launching a Mother's Day celebration campaign from May 9-11, 2024, across its 169 stores in 21 states. The promotion features exclusive discounts up to 43% off their Always Affordable prices, including a Body Care & Beauty Bonanza with up to 25% off selected products. The first 50 customers on May 9th will receive a free beauty bag and bath bomb.

The company's {N}power members will receive additional benefits including BOGO 50% off on Natural Grocers Brand Organic Coffee, 25% off kitchen accessories, and a chance to win a beauty gift basket valued over $300 with a $100 gift card for purchases over $50. Special promotions will continue throughout May, featuring discounts on groceries, body care products, and seasonal celebrations items.

Positive

• Extensive promotional campaign across 169 stores offering up to 43% discounts
• Multiple revenue-driving initiatives through {N}power membership program
• Strategic timing of promotions to boost May sales through Mother's Day
• Cross-selling strategy combining groceries, beauty products, and gift items

Negative

• Significant discounting may impact profit margins
• Heavy reliance on promotional activities to drive sales

News Market Reaction

-1.49%

1 alert

-1.49% News Effect

On the day this news was published, NGVC declined 1.49%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Exclusive Mother's Day offers, gifts and surprises May 9–11, at all 169 Natural Grocers® stores

LAKEWOOD, Colo., May 6, 2025 /PRNewswire/ -- Natural Grocers®, the nation's largest family-operated organic and natural grocery retailer, is celebrating the mothers and maternal figures who make life a little brighter with a monthlong celebration. The company will offer exclusive discounts, free gifts and festive surprises starting Mother's Day weekend, May 9–11, and continuing through the end of May.

Shop May 9-11 for exclusive Mother's Day deals at Natural Grocers & celebrate the people who nourish & inspire others.

With deals on natural body care, indulgent treats, giftable goods and more, shoppers can find meaningful ways to show appreciation—without breaking the bank. Customers will also enjoy giveaways and cheerful in-store touches during the holiday weekend.

"Moms give so much of themselves to the people and communities they care for," said Raquel Isely, vice president of marketing for Natural Grocers. "This celebration is one way we're helping our customers say thank you—with thoughtful gifts, delicious and easy recipes, healthy treats and meaningful moments."

ROOTED IN CARE
Natural Grocers has honored moms since its beginning in 1955. Co-founder Margaret Isely—a wellness pioneer and a mother herself, helped build the company around the idea that everyone should have access to affordable nutrition and a healthy environment. Her legacy has continued for nearly 70 years through the company's Five Founding Principles, which empower communities with free nutrition education, premium-quality organic and natural products at its Always Affordable^SM prices and world-class customer service from its good4u^SM Crew.

CELEBRATE THE ONES WHO NURTURE
With 169 stores in 21 states, Natural Grocers invites shoppers to stop by this May to celebrate the people who nourish and inspire others, whether by raising children, mentoring, caregiving or simply showing up with love.

May 9-May 30: Save on groceries, gifts, and "Count the Combs" for a chance to win big!

• Enjoy discounts up to 43% off the Company's Always Affordable prices on customer favorites, great for seasonal celebrations like select Santa Cruz Organic^® Limeade and Lemonades (32 oz./$2.79), Frontera Foods^® Salsas (16 oz./$3.79) and Late July^® Boldly Flavored Tortilla Chips (7.8 oz./$3.59).^[i]
• Body Care & Beauty Bonanza: Stock up or find the perfect gift at up to 25% off during Natural Grocers' annual Body Care & Beauty Bonanza, including sales on products from the new luxury, plant-based Natural Grocers^® Brand Skincare Line, all Weleda Skin Food products (25% off), all My Chelle^® products (20% off) and select Zum^® Lotions (15% off).^[i] Additionally, the first 50 customers at each store on Friday, May 9^th, will receive a free beauty bag and a Natural Grocers Brand Bath Bomb.^[ii]
• Win a $500 Natural Grocers Gift Card! Count all the mini-comb illustrations in the May edition of the Natural Grocers good4u Health Hotline^® Magazine (Vol. 94) and enter to win.^[iii]

May 9-11: Shoppers can enjoy special Mother's Day Deals, with up to 32% off select items, making it easy to treat mom to something thoughtful without stretching the budget.^[iv] 

• All Maggie's Organics^® socks (30% off). 
• Pacha Soap Company^® Signature Candles, Spring Scents (7 oz./$14.99)
• Zum Bar Soaps (3 oz./$4.29)
• Honey Mama's^® Cocoa Truffle Bars ($3.79 ea.).

{N}POWER^® MEMBERSHIP PERKS
Members of {N}power*, Natural Grocers' free member rewards program, will have access to additional promotions throughout the month, including:

• May 9-11: {N}power members can enjoy a coffee pep in their steps, with a buy one, get one 50% off Natural Grocers Brand Organic Coffee Products (offer autoloaded to {N}power accounts).^[v]
• May 9-11: Clip coupon for 25% off select kitchen accessories. Look for the click-to-load coupon on May 9 through {N}power email or the Natural Grocers mobile app!^[vi]
• May 9-11: {N}power members can enjoy a special offer of 25% off their entire body care and beauty purchase when they clip and save – or rather "click and save" on May 9, through their {N}power email or the Natural Grocers mobile app.^[vii]
• May 9-30: {N}power members who spend over $50 on body care and beauty products will automatically be entered to win a beauty gift basket (valued at over $300) and a $100 Natural Grocers gift card.^[viii]
• May 11: {N}power members will receive a FREE 3-ounce Theo^® Chocolate Bar. Limit 1 per {N}power account, while supplies last.^[ix]
• May 1-31: In honor of Women's Health Month, {N}power members who buy any two KAL^® products will be automatically entered for a chance to win wellness gifts that fuel good feelings, including an Oura Ring (Gen 4), On Cloud Shoes or a $250 lululemon gift card.^[x]
• Through June 30: {N}power members can feed mom and the family in a hearty, affordable fashion, with a Natural Grocers good4u^® Meal Deal. Feed up to four for under $16 with a hearty, delicious Mother's Day Oatmeal Brunch. Gluten-free and vegan options available, under $18.^[xi]
• Click here for all current {N}power Meal Deals from Natural Grocers.

*Not an {N}power member? Not a problem! Signing up is quick and easy. Visit: www.naturalgrocers.com/npower and sign up today.

WHIP UP SOMETHING WONDERFUL FOR MOM
Natural Grocers makes it easy to celebrate with love—and a great meal. Whether you're planning breakfast in bed, a sunny spring brunch, or a cozy dinner, the Nutrition Education team has curated a fresh batch of recipes that are simple, nourishing and full of seasonal flavor.

• Mother's Day Recipes from Natural Grocers
• Subscribe to find more recipes and learn more about a natural approach to living with sale items, recipes, educational articles, and more.

GIFT OF NUTRITIONAL EDUCATION + $5 COUPON
Finally, for those looking for one more gift idea for mom, (or themselves) Natural Grocers invites its customers to book a FREE, one-hour in-person, Nutritional Health Coaching session or FREE, 30-minute Personalized Shopping Experience and earn a $5 Natural Grocers coupon.^[xii]

• Book a session with a Nutritional Health Coach.
• Follow Natural Grocers on Facebook, Instagram, TikTok or YouTube for more Mother's Day fun and discount reminders.
• For a complimentary media kit, click here. 
• For press inquiries, please contact katie@naturalgrocers.com.  

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

^[i] Unless otherwise noted, offers are available only from 5/9/25 to 5/30/25 and are redeemable only for in-store customer purchases at participating stores. Quantity limited to stock on hand, no rainchecks. Unless otherwise noted, all discounts are on regular prices, cannot be redeemed for store credit or cash, or combined with other offers. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[ii] Valid 5/9/2025 only to the first 50 customers at participating stores. Limit 1 per in-store customer. Limited to stock on hand; no rainchecks.

^[iii] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the following states who are at least 18 years old at the time of entry: Arizona, Arkansas, Colorado, Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington and Wyoming (each, an "Eligible State"). Void where prohibited by law. Natural Grocers employees, including members of their households, are not eligible for this offer. Sweepstakes starts on 5/9/2025 and ends on 5/30/2025. For official rules and complete details, visit: www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[iv] Offers are available 5/9/2025 through 5/11/2025 for in-store purchases at participating Natural Grocers stores. Quantity limited to stock on hand; no rainchecks. We reserve the right to correct errors. Void where prohibited by law.

^[v] Offers valid for {N}power members and redeemable only for in-store customer purchases. Buy one Natural Grocers Brand coffee, get one 50% off coupon is autoloaded to {N}power member account. Quantity limited to stock on hand; no rain checks. Natural Grocers reserves the right to correct errors. Void where prohibited by law. {N}power offers available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/terms.

^[vi] Offers valid for {N}power members and redeemable only for in-store customer purchases. Click to load 25% off kitchen accessories to your account from the Natural Grocers mobile app or online dashboard. Quantity limited to stock on hand; no rain checks. Natural Grocers reserves the right to correct errors. Void where prohibited by law. {N}power offers available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/terms.

^[vii] Valid May 9-11, 2025 for {N}power members only. 25% discounts will be applied to the product's regular, non-discounted price. To load the offer, you must load the offers from the Natural Grocers Mobile App or online dashboard before shopping. Valid for in-store customer purchases only; be sure to present your phone number at checkout to redeem your discount. Natural Grocers employees, including members of their household, are not eligible. 

^[viii] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the following states who are at least 18 years old at the time of entry: Arizona, Arkansas, Colorado, Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington and Wyoming (each, an "Eligible State"). Must be an {N}power member to enter. Void where prohibited by law. Natural Grocers employees, including members of their households, are not eligible for this offer. Sweepstakes starts on 5/9/2025 and ends on 5/30/2025. For official rules, complete details and alternative method of entry, visit: www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[ix] Free Theo Chocolate Bar offer is available only to registered {N}power members at participating Natural Grocers stores on 5/11/2025 only. Limit one per {N}power customer. 3 OZ. Organic Chocolate Bar. Excludes 1.7 OZ. and 2.8 OZ. bars. Offer is autoloaded to accounts. Bring chocolate bar to the register to redeem. Quantity limited to stock on hand; no rainchecks.

^[x] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the following states who are at least 18 years old at the time of entry: Arizona, Arkansas, Colorado, Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington and Wyoming (each, an "Eligible State"). Must be an {N}power member to enter. Void where prohibited by law. Sweepstakes starts on 5/1/2025 and ends on 5/31/2025. Two total prize winners will be selected from all eligible entries. For official rules, complete details and alternative method of entry, visit: www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[xi] THIS OFFER IS AVAILABLE ONLY TO REGISTERED {N}POWER MEMBERS. Must enter phone number associated with {N}power account at checkout to redeem. Offer ends June 30, 2025 and is redeemable only for in-store purchases at participating Natural Grocers stores. Pricing subject to change without notice. Quantity limited to stock on hand; no rain checks. We reserve the right to correct errors.

^[xii] No purchase necessary. Coupon is redeemable only for in-store purchases at participating Natural Grocers stores. Promotion subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law. Minimum $5 purchase required.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What are the main Mother's Day discounts offered by Natural Grocers (NGVC) in May 2024?

Natural Grocers is offering discounts up to 43% off regular prices, including a Body Care & Beauty Bonanza with up to 25% off selected products, and special deals for {N}power members including BOGO 50% off on organic coffee and 25% off kitchen accessories.

What special gifts are Natural Grocers (NGVC) offering for Mother's Day 2024?

The first 50 customers on May 9th will receive a free beauty bag and Natural Grocers Brand Bath Bomb. {N}power members can also get a free Theo Chocolate Bar on May 11th while supplies last.

How many Natural Grocers stores are participating in the Mother's Day 2024 promotion?

All 169 Natural Grocers stores across 21 states are participating in the Mother's Day promotion.

What are the dates for Natural Grocers' Mother's Day 2024 promotion?

The main Mother's Day promotion runs from May 9-11, 2024, with additional deals and promotions continuing through the end of May.

How can customers win prizes during Natural Grocers' May 2024 promotion?

Customers can win a $500 gift card by counting combs in the May Health Hotline Magazine, and {N}power members spending over $50 on body care products can win a beauty gift basket valued at over $300 plus a $100 gift card.