Ninjas in Pyjamas Take Flight with Renewed Red Bull Partnership

Rhea-AI Summary

NIP Group (Nasdaq: NIPG) subsidiary Ninjas in Pyjamas (NIP) has renewed its partnership with Red Bull, extending their collaboration that began in November 2022. The renewed partnership focuses on strengthening operations and expanding reach in esports through various initiatives including:

• Exclusive player content and behind-the-scenes tournament footage
• Red Bull branding integration across NIP's social media, streams, player jerseys, and events
• Collaboration on the annual SWE CS Summit at Red Bull Gaming Sphere in Stockholm
• Supporting Swedish esports scene development through various activations

The partnership aims to leverage Red Bull's global reputation while providing access to NIP's young and engaged audience base. Co-CEO Hicham Chahine highlighted the successful collaboration over the past two years and the shared values between both organizations in creating meaningful fan experiences.

Positive

• Strategic partnership renewal with global brand Red Bull enhances operational stability
• Expanded content creation and fan engagement opportunities
• Access to Red Bull's global network and resources
• Integration of Red Bull branding across multiple revenue-generating channels

Negative

• None.

STOCKHOLM, March 12, 2025 /PRNewswire/ -- NIP Group (Nasdaq: NIPG) subsidiary Ninjas in Pyjamas (NIP), a legendary esports organization founded in Sweden in 2000, has officially renewed their partnership with iconic energy drink brand Red Bull. Originally teaming up in November 2022, NIP and Red Bull will strengthen operations, drive growth, and expand their reach in esports. Red Bull's global reputation opens new doors across content creation, fan engagement, and operational stability for NIP, whilst Red Bull can reach NIP's young and engaged audience as part of their continued commitment to the esports industry.

This renewed agreement will engage esports fans through exclusive player content - such as behind-the-scenes tournament footage - alongside the integration of Red Bull branding in Ninjas in Pyjamas' social media, streams, player jerseys across multiple teams, and events.

NIP and Red Bull will also work together on various activations, including the annual [SWE] CS Summit held at Red Bull Gaming Sphere in Stockholm, which sees leaders in the Swedish Counter-Strike scene come together to discuss and shape the future of their national scene. Supporting the Swedish esports scene and driving positive change at a national level is a key pillar of this partnership, which both will take steps to achieve through various activations.

Commenting on the announcement, Hicham Chahine, Co-CEO of NIP Group said the following, 'It has been a pleasure working with Red Bull over the past two years, collaborating on a series of highly successful projects. The more we work together, the clearer it has become that we align strongly on values and how to create meaningful experiences for our fans. We are truly delighted to continue this journey with them. Their passion for innovation and excellence aligns perfectly with our vision, and together, we look forward to pushing the boundaries of this industry even further'.

About NIP Group

NIP Group (NASDAQ: NIPG) is a digital entertainment company created for a growing global audience of gaming and esports fans. The business was formed in 2023 through a merger between legendary esports organization Ninjas in Pyjamas and digital sports group ESV5, which includes eStar Gaming, a world-leader in mobile esports. Building on the success of its competitive teams with an innovative mix of business ventures, including talent management, event production, hospitality and game publishing, NIP Group is developing transformational experiences that entertain, inspire and connect fans worldwide, to expand its global footprint and engage digital-first gamers where they are. NIP Group currently has operations in Sweden, China, Abu Dhabi and Brazil, and its esports rosters participate across multiple game titles at the biggest events around the world.

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SOURCE NIP Group

FAQ

What are the main benefits of NIP Group's (NIPG) renewed partnership with Red Bull?

The partnership provides operational stability, content creation opportunities, enhanced fan engagement, and Red Bull branding integration across NIP's platforms, while giving Red Bull access to NIP's young audience.

How will the Red Bull partnership affect NIPG's presence in Swedish esports?

The partnership includes organizing the SWE CS Summit at Red Bull Gaming Sphere in Stockholm and various activations to support and develop the Swedish esports scene.

When did NIP Group (NIPG) initially partner with Red Bull?

The initial partnership between Ninjas in Pyjamas and Red Bull began in November 2022.

What specific content initiatives are planned in the NIPG-Red Bull partnership?

The partnership will produce exclusive player content, behind-the-scenes tournament footage, and integrated branding across social media, streams, player jerseys, and events.