Niu Technologies Provides First Quarter 2025 Sales Volume Update

Rhea-AI Summary

Niu Technologies (NIU) reported strong Q1 2025 sales volume results, delivering 203,313 total units, marking a 57% year-over-year increase. The China market led growth with 183,065 units sold, up 66% YoY, while international markets contributed 20,248 units, showing a 6% YoY growth.

The company's performance was driven by successful product and channel strategies, particularly highlighting the launch of the NX Pro in late March, which garnered significant market attention with massive pre-orders and attracted over 3.5 million viewers during its live debut broadcast. In international markets, NIU made progress in expanding electric motorcycle and micromobility channels, positioning for broader market penetration in 2025.

Positive

• Total sales volume increased 57% YoY to 203,313 units
• China market sales grew 66% YoY to 183,065 units
• NX Pro launch generated massive pre-orders
• Live product debut attracted 3.5 million viewers

Negative

• International market growth to 6% YoY
• Sales volume metrics may vary from financial reporting figures

Insights

Financial Analyst

NIU's Q1 2025 sales volume report signals impressive growth with 57% year-over-year increase to 203,313 total units. The China market performance stands out with a robust 66% growth to 183,065 units, demonstrating strong domestic market execution. International sales showed more modest but still positive growth of 6% to 20,248 units.

This volume growth likely translates to significant revenue expansion, though the company appropriately cautions that unit sales alone don't provide a complete financial picture without considering accessories, spare parts, services, costs, and operating expenses. The China market clearly remains NIU's primary growth engine, accounting for approximately 90% of total unit volume.

The successful NX Pro launch indicates product-market fit and effective go-to-market execution. While specific financial figures aren't disclosed, the substantial volume increase suggests NIU is executing well on both product strategy and channel expansion. Investors should watch for how this translates to revenue and margin performance in the upcoming quarterly results, as unit growth doesn't necessarily guarantee proportional profit growth if the sales mix shifts toward lower-margin products.

EV Industry Expert

NIU's Q1 results demonstrate exceptional market penetration in China's competitive urban mobility space. The 66% domestic growth significantly outpaces the broader e-mobility market, suggesting increased market share capture. This performance validates their dual-focused strategy of continuous product innovation alongside aggressive channel expansion.

The NX Pro launch success isn't surprising given NIU's track record for delivering consumer-centric designs. The 3.5 million live broadcast viewers represents extraordinary consumer interest that typically correlates with strong initial sales cycles. The "massive pre-order demand" mentioned across all sales channels indicates effective omnichannel execution.

International markets present both opportunity and challenge with just 6% growth. The company's focus on both electric motorcycles and micromobility channels is strategically sound, diversifying their offering to address different international market preferences. Their statement about "consistent progress and breakthroughs" suggests they're overcoming typical barriers to international expansion including regulatory hurdles, distribution challenges, and localization requirements. If they can accelerate international growth to match even half their China performance, it would dramatically expand their addressable market.

BEIJING, April 04, 2025 (GLOBE NEWSWIRE) -- Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today provided its sales volume results for the first quarter of 2025.

	1Q 2025		1Q 2024		YoY%
China Market	183,065		110,115		66%
International Markets	20,248		19,024		6%
Total	203,313		129,139		57%

In the first quarter of 2025, NIU sold 203,313 units, with 183,065 units sold in China and 20,248 units sold in international markets.

In China, we achieved sales volume growth of over 60% year-over-year, driven by the successful execution of our product and channel strategies. Our robust pipeline of new product launches and upgrades throughout this year has already contributed to our first-quarter performance. The launch of the NX Pro in late March received an overwhelmingly positive market reception, generating massive pre-order demand across all sales channels and attracting over 3.5 million viewers during its live debut broadcast.

In the international markets, we have made consistent progress and achieved breakthroughs in expanding our electric motorcycle and mircomobility channels, positioning us for comprehensive market penetration in 2025.

Our sales volume count disclosed above is based on the delivery from our manufacturing facility, which may vary slightly from the sales volume measured from a financial accounting and reporting point of view. NIU’s sales volume represents only one measure of the company’s financial performance and should not be relied upon as an indicator of quarterly financial results, which depend on a variety of factors, including revenues from accessories, spare parts and services, cost of sales, operating expenses, etc.

About NIU
As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance electric motorcycles, mopeds, bicycles, as well as kick-scooters and e-bikes. NIU has a diversified product portfolio that caters to the various demands of our users and addresses different urban travel scenarios. Currently, NIU offers two model lineups, comprising a number of different vehicle types. These include (i) the electric motorcycle, moped and bicycle series, including the NQi, MQi, UQi, FQi series and others, and (ii) the micro-mobility series, including the kick-scooter series KQi and the e-bike series BQi. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell its products and provide services to users.

For more information, please visit www.niu.com.

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as NIU’s strategic and operational plans, contain forward-looking statements. NIU may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about NIU’s beliefs, plans and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: NIU’s strategies; NIU’s future business development, financial condition and results of operations; NIU’s ability to maintain and enhance its “NIU” brand; its ability to innovate and successfully launch new products and services; its ability to maintain and expand its offline distribution network; its ability to satisfy the mandated safety standards relating to e-scooters; its ability to secure supply of components and raw materials used in e-scooters; its ability to manufacture, launch and sell smart e-scooters meeting customer expectations; its ability to grow collaboration with operation partners; its ability to control costs associated with its operations; general economic and business conditions in China and globally; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in NIU’s filings with the Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and NIU does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:
Niu Technologies
E-mail: ir@niu.com

FAQ

What was NIU's total sales volume in Q1 2025?

NIU's total sales volume in Q1 2025 was 203,313 units, representing a 57% increase year-over-year.

How many units did NIU sell in China during Q1 2025?

NIU sold 183,065 units in China during Q1 2025, showing a 66% growth compared to Q1 2024.

What was the performance of NIU's international sales in Q1 2025?

NIU's international sales reached 20,248 units in Q1 2025, growing 6% year-over-year.

How successful was NIU's NX Pro launch in March 2025?

The NX Pro launch was highly successful, generating massive pre-orders and attracting over 3.5 million viewers during its live debut broadcast.

What drove NIU's sales growth in China during Q1 2025?

Growth was driven by successful execution of product and channel strategies, including new product launches and upgrades.