Nike and SKIMS Launch New Brand, NikeSKIMS, Designed to Sculpt; Engineered to Perform
Rhea-AI Summary
Nike (NYSE: NKE) and SKIMS have announced a long-term partnership to launch NikeSKIMS, a new brand targeting the global fitness and activewear industry. The collaboration combines Nike's expertise in sports innovation and athlete insights with SKIMS' focus on body-inclusive design.
The first collection will debut in the United States this Spring, with a global rollout planned for 2026. The product line will include apparel, footwear, and accessories, designed to fit diverse body types and enhance natural form. The brand aims to create products that make athletes feel both strong and confident.
This partnership brings together Nike's position as a leader in athletic performance with SKIMS' success in revolutionizing the intimates and loungewear industry. The collaboration focuses on delivering industry-leading innovation while emphasizing inclusivity and body confidence.
Positive
- Strategic partnership with SKIMS expands Nike's market reach in women's activewear
- Global expansion planned for 2026 indicates growth potential
- Diversification into body-inclusive athletic wear addresses growing market demand
- New product line includes high-margin categories: apparel, footwear, and accessories
Negative
- Initial launch to US market, delaying global revenue potential
- Potential brand dilution risk for Nike's premium athletic positioning
- Investment costs and marketing expenses for new brand launch
News Market Reaction – NKE
In the trading session that priced this news, NKE gained 6.23%, reflecting a notable positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Two Iconic Brands Join Forces to Disrupt the Global Fitness and Activewear Industry
NikeSKIMS brings together Nike's world-class approach to advanced innovation, sport science, and athlete insights with SKIMS' obsession with the female form and pioneering approach to creating solutions for every body. The brand's shared vision celebrates every dimension of athleticism, from elite to everyday athletes*. Products will be crafted to fit every curve and enhance the body's natural form.
"We're energized by the opportunity to build a new brand and shake things up for the next generation of athletes* with NikeSKIMS.," said Heidi O'Neill, President of Consumer, Product & Brand, Nike, Inc. "This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes* into sport and movement with product that makes them feel strong and sexy."
"Over the past five years, SKIMS has redefined the intimates and loungewear industry," says Jens Grede, Co-Founder & CEO, SKIMS. "Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we're poised to create a new standard in the global fitness and activewear market. This partnership will empower individuals to express themselves authentically, merging SKIMS' focus on body confidence and self-expression with Nike's relentless pursuit of excellence."
"Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women," says Kim Kardashian, Co-Founder and Chief Creative Officer, SKIMS. "This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We're incredibly excited to unveil our first collection this Spring."
Through this partnership, NikeSKIMS will deliver industry-leading innovation and an extensive fitness product line – including apparel, footwear and accessories – designed to meet the unique needs and preferences of athletes* around the world.
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About NIKE, Inc.
NIKE, Inc., based near
About SKIMS
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of Women's underwear, loungewear, and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand's goal is to consistently innovate on the past and advance the industry forward. SKIMS sells directly through SKIMS.com, permanent store locations in
Contacts
NIKE, Inc.
Jay Paavonpera
media.relations@nike.com
SKIMS
Tracy
media.relations@skims.com
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SOURCE NikeSKIMS