Nokia improves network performance and efficiency for Zain KSA across Saudi Arabia

The live customer deployment puts Nokia's traffic analytics platform to work across Zain KSA's network.

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Rhea-AI Summary

Nokia (NOK) said Zain KSA has launched its Deepfield Cloud Intelligence platform across a network covering more than 100 Saudi cities.

The deployment gives Zain KSA real-time visibility into network traffic and applications to support troubleshooting and service monitoring. Nokia says the platform can help engineers identify congestion and latency issues before customers are affected. It also provides structured data for advanced analytics and AI.

Positive

Minor pointZain KSA's launch puts Nokia Deepfield Cloud Intelligence into use across its network.

Negative

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Key Figures

Deployment coverage: More than 100 cities Application and service categories: More than 30 categories AI/ML rules: Over 100 rules

Deployment coverage: More than 100 cities; Zain KSA network deployment in Saudi Arabia
Application and service categories: More than 30 categories; Deepfield Cloud Genome internet map
AI/ML rules: Over 100 rules; Used to identify applications and services

Key Terms

ott, ai/ml, network telemetry

3 terms

ott technical

"monitor the performance of critical OTT and cloud services"

OTT stands for “over-the-top” and describes video, audio or other media services delivered directly to users over the internet, bypassing traditional cable or broadcast systems. Investors watch OTT metrics—subscriber counts, viewing time, and churn—because they drive recurring revenue, advertising potential and customer loyalty much like a consumer choosing to subscribe to a gym instead of buying one-off classes. Changes in OTT performance can signal growth opportunities or rising costs for content and marketing, affecting company value.

ai/ml technical

"using over 100 AI/ML rules"

AI/ML stands for artificial intelligence and machine learning, software systems that identify patterns in data and make predictions or automate decisions, improving performance as they process more information. Investors care because these technologies can boost revenue, cut costs and create competitive advantages — like a factory that learns to produce goods faster and with fewer mistakes — while also introducing execution, ethical and regulatory risks that can affect a company’s value.

network telemetry technical

"correlating global internet context with large volumes of network telemetry"

Network telemetry is the automated collection and reporting of data about how a computer network is operating—things like traffic volumes, device status, latency, packet loss, errors and security events—sent in real time to monitoring systems. It matters to investors because this “vital signs” data reveals a company’s service reliability, capacity, security posture and operational risk, which can affect revenue continuity, customer trust and costs.

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09/29/2026 - 03:00 AM

Press Release
Nokia improves network performance and efficiency for Zain KSA across Saudi Arabia

Deployment delivers real-time, application-level visibility across Zain KSA’s network.
Improves digital experience for consumers and enterprises across Saudi Arabia.
Cloud-native analytics platform allows proactive optimization of high-bandwidth, latency-sensitive services, while improving efficiency and cost control.
Builds an AI-ready data foundation that strengthens Zain KSA’s role as a key enabler of the Kingdom’s digital future.

29 September 2026
Riyadh, Kingdom of Saudi Arabia – Nokia today announced that Zain KSA has launched Nokia Deepfield Cloud Intelligence across its network covering more than 100 cities in Saudi Arabia. The deployment provides Zain KSA with real-time, end-to-end visibility, enabling faster troubleshooting, improved service assurance and a more resilient digital infrastructure across the Kingdom.

As data consumption in Saudi Arabia continues to accelerate, driven by video streaming, cloud services, AI workloads, and emerging digital applications, telecommunication providers face challenges in delivering high performance while operating more secure, reliable and high-performance networks. Traditional monitoring tools provide limited insight into network flows and application behavior. The Nokia Deepfield solution addresses this challenge by correlating global internet context with large volumes of network telemetry, turning this data into contextualized, actionable intelligence that supports proactive optimization and data-driven decision-making.

Using Nokia Deepfield Cloud Intelligence, Zain KSA can monitor and ensure the performance of critical OTT and cloud services across its entire network. The granular visibility into applications and services allows engineering teams to identify congestion or latency issues before they affect customers, ensuring a seamless, low-latency experience for services such as video streaming and cloud gaming. Central to the solution is Deepfield Cloud Genome®, a continuously updated map of the internet that identifies applications and services across more than 30 categories, using over 100 AI/ML rules. With large-scale analytics and cloud-native architecture, the platform provides Zain KSA with structured data, enhancing its digital ecosystem and supporting advanced analytics, AI, and new digital services aligned with Saudi Vision 2030.

“As digital demand grows in scale and complexity, network intelligence is essential to delivering consistently reliable experiences to our customers. Integrating Nokia Deepfield Cloud Intelligence gives us deeper, real-time visibility into traffic patterns and enables more precise performance optimization across critical applications and services, enhancing the user experience. This marks another step in building a more intelligent, AI-ready network that supports our customers’ evolving needs and strengthens Zain KSA’s role in enabling the Kingdom’s digital future,” said Sultan Mohammad Alsabhan, Vice President of Technology Operations, Zain KSA.

“A digital services provider’s infrastructure is its most critical asset. Leaders like Zain KSA trust Nokia's expertise to deliver the trust, performance and reliability they need. This deployment equips Zain KSA with the insights needed to improve service quality, optimize network investments, and accelerate its evolution toward a software-driven, AI-ready network,” said Mikko Lavanti, President, Nokia Middle East and Africa (MEA), and Managing Director of Nokia's Regional Headquarters in Saudi Arabia.

Multimedia, technical information and related news
Product Page: Deepfield Cloud Intelligence

About Nokia
Nokia is a global leader in connectivity infrastructure, enabling the AI supercycle. We build networks that connect intelligence and deliver a comprehensive connectivity solution across fixed, mobile, IP, optical, core, and data center networks. With security by design, AI-driven innovation, and AI-optimized architecture, Nokia delivers trusted infrastructure that enables AI to scale and advances connectivity to secure a brighter world.

About Zain KSA
Zain KSA, the leading digital services provider in Saudi Arabia, supporting the Kingdom’s digital transformation and advancing an inclusive digital economy aligned with Saudi Vision 2030. Through advanced digital infrastructure and cutting-edge technologies, it builds a more intelligent and sustainable Wonderful World, guided by human-centric experiences that enhance quality of life and strengthen Saudi Arabia’s global competitiveness.
Zain KSA delivers an integrated ecosystem of digital solutions for individuals and enterprises, while expanding into adjacent markets to drive growth and innovation across the digital value chain. Anchored in ESG principles, it empowers national talent, advances digital inclusion, and creates long-term value toward a smarter society and a sustainable digital future.

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Email: Press.Services@nokia.com

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FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How does Nokia Deepfield Cloud Intelligence analyze applications on Zain KSA's network?

It combines network telemetry with global internet context to identify applications and services. Its Deepfield Cloud Genome maps applications and services across more than 30 categories, using over 100 AI/ML rules.

Nokia improves network performance and efficiency for Zain KSA across Saudi Arabia